On the evening of March 5, CNMO noticed that Lu Weibing, partner and president of Mi Group, president of the international department, and general manager of Xiaomi brand, revealed that he had arrived at Xiaomi's French office and held a business seminar with the team. The office is located just a dozen kilometers from the famous Eiffel Tower and offers stunning views from the balcony. Xiaomi's core value of "Sincere Love" has been successfully translated into French and displayed on the cultural wall in the office area.
In addition, Lu Weibing said that Xiaomi's market share in France is about 20%, and the company's future focus will be on upgrading the high-end of its products. He also said that the Xiaomi 14 Ultra has received an enthusiastic response in the French market, and its positioning is directly in competition with Apple and Samsung in the high-end** segment above 1,500 euros.
The overseas version of the Xiaomi 14 Ultra was officially released on February 25, offering a 12GB+512GB storage version with a price of 1,499 euros (about 11,671 yuan), which is higher than the starting price of the iPhone 15 Pro Max. According to a survey conducted abroad**, about one-third of consumers said that if they were in Europe, they would buy this model immediately. About 20% of respondents also said they needed more time to think about it, and they plan to wait until the phone reviews come out before making a decision.
According to the 2023 annual global smartphone market report released by the well-known analyst agency Canalys, Xiaomi's shipments in 2023 will reach 146.4 billion units, of which more than 70% of sales came from overseas markets.