On February 27-28, the 2024 Kärcher National Dealer Conference with the theme of "Dragon Soaring Thousands of Miles, Resisting the Wind" was successfully held in Suzhou. Mr. Marco Cardinale, Director and Chief Technology Officer of Kärcher Group, Mr. Tang Xiaodong, President of Kärcher Greater China, and other senior executives of Kärcher attended the meeting, and gathered with more than 200 dealers across the country to look back on the extraordinary achievements made in 2023 and jointly draw the strategic blueprint and development plan of Kärcher China in 2024. The successful convening of this conference not only reflects the importance that Kärcher attaches to its partners, but also further demonstrates the confidence and determination of Kärcher Group to deepen the Chinese market.
The Chinese market undoubtedly plays a crucial role in the global strategic map of the Kärcher Group. Mr. Marco Cardinale, Director and Chief Technology Officer of the Kärcher Group, who travels all the way from Germany, said: "Kärcher is a clear leader in the industry, and we will continue to strengthen our focus on innovative technologies to inject new impetus into the growth of our business in the Chinese market. The majority of dealer partners are not only the transmitters of brand value, but also the backbone of helping us to further penetrate the market. The Group will continue to increase its investment in China to drive Kärcher to achieve sustainable and rapid development in China and the entire Asia-Pacific region. ”
Kärcher's outstanding performance in China is obvious to all, and this is the successful practice of Kärcher's localization strategy. At the meeting, Mr. Tang Xiaodong, President of Kärcher Greater China, led the dealer partners to review the achievements of Kärcher in 2023 by listing a series of key performance indicators and breakthroughs, and looked forward to the grand blueprint of the Year of the Dragon. He said: "In the new year, we will continue to work towards high-quality development by relying on scientific and technological innovation and continuous improvement of market layout. Every dealer partner is the core driving force to promote Kärcher to forge ahead, and we hope to continue to deepen cooperation with you in the future, and achieve mutual benefit and win-win results through sharing resources and creating value together. ”
In addition, the heads of core departments of Kärcher China also took the stage in turn to give a more detailed interpretation of the overall strategic layout and business development plan. With the all-round support of sales, service, market development, financial management, chain integration and product innovation, Kärcher aims to unite the strength of all partners to create more value for the industry and the whole society from the perspective of closer consumers and enterprise users.
At the meeting, Kärcher also held a grand ceremony for the awarding of the 2024 Kärcher Center Dealers, Kärcher Store Dealers, Gold Dealers and Silver Dealers, and awarded the 2023 May Day Public Welfare Cleaning Gold Partner, New Talent Award, Service Provider Award, Breakthrough Award, Most Potential Award, Annual Dealer Award and Gold Medal Kärcher Center trophies and prizes to the outstanding dealer representatives. Taking this as a new starting point, Kärcher looks forward to walking side by side with more excellent partners, constantly surpassing itself and scaling new heights.
Excellent products are the cornerstone of the company's steady development, and Kärcher China has always put product research and development and technological innovation in the first place. During the meeting, the dealer partners also experienced the latest cleaning technology developed by Kärcher in the form of groups, and had a deeper understanding of deep cleaning solutions in various industries and all scenarios.
The Year of the Dragon begins, a new journey, a new challenge. In the critical period of deep change in the cleaning industry, Kärcher will, as always, start from the most real needs of customers, through excellent products, innovative technology and excellent service, to meet every challenge and create brilliance!