South Korean conglomerate APM Group recently announced the successful acquisition of two high-profile Chinese apps, CEFC and Dongdaemun Style. The news sparked a huge buzz and discussion in the fashion industry, with speculation about how the acquisition would change the landscape of the global fashion market.
APM Luxe, a building under the APM Group
APM Group is the operator of Dongdaemun Garment Center in South Korea, with strong strength and deep cultivation in the garment industry for many years. Huaxin and Dongdaemun Style are two popular Chinese apps. After the completion of the acquisition, CEFC and Dongdaemun Style will become the official ** platform of APM Group, expanding the global business of more than 1,600 Korean original brands. This means that Dongdaemun Garment Center will further expand its presence in the Chinese market and provide consumers with more convenient and diversified shopping options.
This is part of a plan to enter the overseas fashion market and revitalize shopping malls. Le Kehuan, CTO of APM Group, who has just taken office, said.
The industry generally believes that APM Group's acquisition demonstrates its importance and ambition in the Chinese market. Through the acquisitions of CEFC and Dongdaemun Style, APM Group is poised to become a global fashion design hub by combining the strong market power of Dongdaemun in South Korea with the needs of the Chinese market. This move will open a new era of growth for APM Group to become one of the key players in the global fashion market.
This move by APM Group has also attracted the attention of the Chinese market. Some Chinese analysts pointed out that with the closer cooperation between South Korea's Dongdaemun Garment Center and the Chinese market, the fashion industry chain between China and South Korea will be closer, and the two sides will get more business opportunities and cooperation opportunities in the future.
Guangzhou APM covers an area of 280,000 square meters
For Chinese consumers, this acquisition means that they will have more opportunities to buy fashion items from South Korea, which will undoubtedly promote the further development and integration of the Chinese and Korean fashion markets.
With the passage of time, people are looking forward to the further development and achievements of APM Group in the Chinese market, as well as the new changes and innovations brought about by its cooperation with CEFC and Dongdaemun Style. It's going to be an exciting new chapter for the fashion industry.