In The World is a Financial History, it is argued that money, as a measure of value and a medium of exchange, naturally flows to places and individuals that can deliver higher returns, more innovation, or more efficient output.
At the beginning of 2024, a scientific and technological health care product developed by Harvard University on the Jingdong e-commerce platform, "Celery", has aroused strong attention and purchase craze in the market because of its cutting-edge anti-aging concepts, such as delaying the aging process and stimulating cell vitality.
Although the unit price of this product reaches a maximum of 260,000 yuan, but in just half an hour after the start of the big promotion activity, its sales jumped to the first place in similar goods. The data of the business intelligence platform further reveals that among the main consumer groups of "Celery", people in first-tier cities such as Beijing, Shanghai and Guangzhou account for as much as 78%.
According to the analysis of industry insiders, this means that almost more than 90% of the product sales of this high-end health product are absorbed by high-net-worth individuals, who choose "Celery" not only to improve the quality of life, but also a powerful means to fight the phenomenon of aging and the priority option to invest in self-health.
The rich spent a lot of money just to buy tickets to the "time race".
In recent years, the financial market has fluctuated frequently, and managing billions of funds is undoubtedly a onerous task for Mr. Jin (pseudonym), a 52-year-old executive of a well-known ** company in Lujiazui, Shanghai. He revealed that he had been taking Celery for half a year on the recommendation of a Japanese customer, and did not hesitate to buy 24 bottles of Celery products on the day of the event, and gave them to relatives and friends.
According to public information, "Celery" is an aging inhibitor product developed by Harvard University, which has been widely sought after in the rich circles of Europe and the United States. Since 2013, when David Sinclair's team at Harvard Medical School first verified that enhancing cell viability has a significant effect on delaying aging and prolonging the life span of animals, the development of this technology has quickly become a research hotspot in academia and the biomedical industry.
Research in the international journal "Cell" revealed that with the increase of age, the vitality of biological cells decreases year by year, which will exacerbate the occurrence of cognitive decline, inflammatory response and degenerative changes in metabolic function. The core substance of Celery developed by Harvard Medical School can improve the various physiological declines caused by aging by improving the vitality of animal cells.
In the early years, due to the limitation of extraction technology, the ** of the experimental raw materials of Celery was extremely expensive, as high as 2The sky-high price of 30,000 yuan is only available to a very small number of world-class billionaires such as Warren Buffett, Bezos, Kardashian, etc.
It has been reported that the Kardashian family has held a unique health party, inviting a number of celebrities to experience Celery's cell-like rejuvenation technology to enhance vitality and maintain a youthful body. Musk's ex-wife Grimes has also shared her experience of using similar Celery technology on social ** platforms many times, and joked that this technology has accelerated the growth of her nails and hair.
By 2022, under the technological innovation of Japan Gensheng Co., Ltd., a new generation of Celery products that integrate Harvard cell rejuvenation technology and patented Cellerator ingredients have achieved large-scale production at the civilian level. Only half a year after entering the JD international e-commerce platform, Celery, which has maintained a five-digit high-end price, has successfully attracted the attention and purchase of nearly one million people with high spending power.
Middle-aged men contribute super, "A thousand gold is only for an inch of time".
Mr. Kim's one-time purchase of 24 bottles of Celery reveals the high level of concern that middle-aged and elderly successful people have for their health and quality of life. He bluntly said that since the age of 35, he has obviously felt a decline in physical function, which is manifested in problems such as decreased sleep quality and lack of energy during the day. This phenomenon indicates that as these people age, the need to maintain and improve their health is becoming more urgent.
JD.com's background data confirms that the main consumer group of Celery is located in middle-aged men in first- and second-tier cities, aged between 33 and 58, and this part of consumers is usually family and social responsibility bearers, and has a higher income level. According to statistics, the chairmen of many A-share listed companies are generally over 40 years old, which further verifies the dominance of successful people in this age group in social and economic activities.
Compared with ordinary low-cost nutritional supplements that lack rigorous scientific research support, Celery, which is at the level of 10,000 yuan on JD.com, with its R&D background of authoritative institutions such as Harvard University and powerful cell rejuvenation technology, is more in line with the health care needs of such target customers who pursue scientific and efficient anti-aging. As Hong Kong's former richest man said, investing in health in exchange for a better quality of life is a smart move.
According to the statistics of JD Shangzhi, in the past six months, "Celery" has sold 260,000 bottles, with a repurchase rate of 892%, showing the extremely high user stickiness of the product. Browsing the product review area, it can be seen that many consumers are attracted by the cutting-edge technology behind Celery and choose to try the product.
In the follow-up visits, although most users were skeptical about whether it could significantly reverse their biological age, they all unanimously reported that Celery can effectively improve sleep conditions and enhance daytime vitality, so as to meet their actual needs for anti-aging and improved quality of life.
The market size is expected to be 100 billion, and the "time race" is in full swing
As of 2021, the total investment of more than 200 super-rich people in this field has exceeded 700 billion yuan. This is a clear indication of the focus of the world's wealthy elite on the most cutting-edge technologies in the life sciences, especially in emerging technology investments that extend human life expectancy and improve quality of life.
With the acceleration of the aging process of the global society, the importance of the field of anti-aging is becoming increasingly apparent. CITIC ** and other professional institutions**, the leading anti-aging brand represented by "Celery" has a huge potential space in the market, and the market size is expected to exceed 100 billion yuan in the future.
This trend is also strongly supported by the data of JD.com's big promotions: in a single day, the "Celery" product achieved significant sales results, showing that there is also a large group of ordinary consumers who are willing to pay for aging interventions. This means that not only high-net-worth individuals have a strong demand for such products, but anti-aging technology and related products are gradually becoming popular, with a wide market demand base.