I saw a news today that a lady went to the counter to buy Moutai and asked to check the authenticity in the store, but was threatened with death by the clerk! One stone stirred up a thousand waves, which caused widespread discussion among netizens, have you ever wondered why Moutai ** sells so high? What we learn from books is that value is determined**, is the value of Moutai really so high?
The ** of a bottle of Moutai new wine is three thousand, 3000 We can buy a mobile phone, a mobile phone is composed of hundreds of parts, the most cutting-edge is the chip, and the manufacturing process of the chip is the most complex. The same 3000 can buy a lot of high-tech ones, such as air conditioners, washing machines, TVs, and so on. So can't these manufacturing costs compare to Moutai? Some people say that this is the brand effect, the brand decides, and the brand is the value, so there is nothing wrong with it! Moutai has this kind of brand effect and brand value.
Does Moutai really have such a high value? Let's take a look at this example. An almost brand new used car is a lot cheaper than a new one.
We all know that the lifespan of a car is very long, there are 10, 20, 30 years, and even some imported cars have been driven for 50 years. You buy a new car from a dealership, and if you sell it right away, the price will be reduced by at least 20% or more, why is that? The car is almost identical to the new one.
There are two reasons for this, one is that individual sellers and car companies are not equal, simply put, strength, individual sellers only reduce prices**. Second, the asymmetry of information understanding is determined by the buyer's recognition, which has a lot of room for negotiation. In terms of economic principles, ** is closely related to value, but due toThe asymmetry between buyers and sellers about product information depends on the level of recognition of buyers.
So let's return to the topic of Moutai, Moutai's asymmetric information makes ** have a lot of premium space!