Ladies and gentlemen, today we are going to talk about the Hollywood blockbuster that has been chattering since it arrived in China - "Argyle: Mystery**", its box office report card, which can be said to be cooler than the North Pole. On the 28th of last month, the heat of the Chinese mainland film market seemed to be blown away by the cold wind, especially the film "Argyll: Mystery**", which had high hopes, in front of the Chinese audience, it was like being invisible, and no one cared about it.
It was obviously under the banner of high-tech **, but it turned out to be like a reversing car, and the indescribable performance surprised everyone. The trend of "Argyll: Mystery**", compared with those blockbusters in the Spring Festival file, is like a drop of water in a stream, and it hasn't even made a wave. As of 9 p.m. on February 28, only 79With a box office of 410,000, the proportion of films scheduled and the attendance rate are all at the bottom, which is really embarrassing.
Let's take a look at the past and present lives of this **. "Argyle: Mystery**," which cost $200 million to build, failed to win the hearts of Chinese audiences from the start. In 2023, Hollywood's market share in China will be gone, and even a billion-level blockbuster has not appeared, and Hollywood's movies are also on the annual box office list.
And the failure of "Argyle: Mystery**" is a wake-up call for Hollywood. The film's performance in North America was similarly dismal, with a Rotten Tomatoes freshness rating of only 37% and a final box office of only $41.69 million. It seems that audiences around the world are not interested in this movie, resulting in its failure to turn around in the Chinese market, the world's largest box office.
In contrast, the popularity of domestic blockbusters "Article 20", "Flying Life 2" and "Hot and Hot" is not difficult to see that the audience's taste has changed. With the rise of domestic special effects films, audiences are more willing to pay for local works with cultural resonance. The Hollywood model of "Argyle: Mystery**" is obviously no longer popular.
Ladies and gentlemen, what do you think is the reason why Hollywood blockbusters have fallen out of favor in the Chinese market? Is it because the plot is too old-fashioned, or is the special effects no longer able to satisfy the audience's pursuit of new things? Or do you have a different opinion? Leave your opinion in the comment section, and don't forget to follow me as we work together on how "Argyll" came to the box office step by step.