The Chinese pay attention to "the people take food as the sky". However, with the continuous acceleration of domestic economic development, people's life and work rhythm are getting faster and more tense. Under heavy pressure, many young people no longer have the leisure time to pay attention to the issue of eating, so the fast food culture has become a social phenomenon. In recent years, online food delivery platforms have become more convenient for the needs of the public and have become an inevitable product of the times.
01 The two most popular takeaway platforms in China must be familiar to everyone, one is Meituan, and the other is Eleme. In 2018, Ele.me, which was on the momentum of the scenery, suddenly broke the news that it had been wholly acquired by Alibaba Lian and Ant Jinfu! You must know that this platform has only been established for 9 years, and Zhang Xuhao, one of the founders, has cashed out 66.5 billion yuan. Why did Ele.me make a move? Why is it growing so fast?
In 2009, several students at Shanghai Jiao Tong University came together because of a common entrepreneurial dream, and their sights were on building a food delivery online platform. The leader is Zhang Xuhao, in addition to like-minded Kang Jia, Wang Yuan, Ye Feng and Cao Wenxue. In order to complete this entrepreneurial dream, Zhang Xuhao and Kang Jia suspended their studies, and Ye Feng, a top student in the software department, gave up the opportunity to enter Microsoft after graduation, so it can be said that they are all desperate. 02Entrepreneurship requires not only dreams and courage, but also brains and perseverance. Zhang Xuhao: They encountered financing problems at the beginning, so they could only scrape together and even pay for the tuition. The initial funding problem was solved, and what followed was to understand the market and open up the market. For this reason, the first restaurant contracted by the platform provides almost all of them free of charge.
In order to familiarize himself with the inside of the food delivery industry, he personally delivered food for several months, rain or shine, and only had four or five hours of sleep a day. With the popularization of smartphones, more and more office workers and students are keen on online food ordering, and Ele.me, which has won some credibility, seized the opportunity to promote the market and became one of the leaders in the industry in less than 10 years. 03 Several young people born in the 80s have won opportunities and created miracles in the economic tide of the new era with their keen vision and entrepreneurial talents. Their success is unquestionable. However, it was at this time that the news of the merger and acquisition came out. So, what happened to the founder Zhang Xuhao? It turned out that he did not leave the country he had laid down single-handedly, but continued to serve as the chairman of the company, and the operation and future development of the company still depend on him for guidance and planning.
In October 2019, it was 10 years since Zhang Xuhao started his business. This year, with his personal assets of 5.5 billion yuan, he was ranked 19th on the Hurun post-80s self-made rich list. Today's Ele.me is still developing strongly, not only occupying a considerable market share in the field of food delivery, but also expanding its marketing scope, such as supermarket delivery.