Mark **Master, Chief Technology Officer of AMD, recently announced the exciting news that AMD will be developing a new upscaling technology based on artificial intelligence (AI) to further improve the performance and competitiveness of its products. The move signals a shift toward AMD joining competitors like NVIDIA and Intel in incorporating AI technology into its products. In the past, AMD has been working on developing non-AI FidelityFX Super Resolution (FSR) technology, but now they have decided to incorporate AI elements to bring them closer to their competitors. This new development means that future AMD Radeon RX 7000 series GPUs and Ryzen 7000 series CPUs will be equipped with AI accelerators to bring users better performance and image quality.
In an interview, Master mentioned that AMD plans to strengthen its strategic focus on AI integration in 2024, covering cloud services, edge devices, PCs, embedded systems, and gaming consoles. He highlighted AMD's presence on the Ryzen 7000 desktop and EPYC"genoa"AI efforts were supported in server processors and the Ryzen 7040 and 8040 series mobile processors with neural processing units (NPUs) were introduced. In addition, AMD will introduce Radeon RX 7000 series GPUs with AI accelerators and the Ryzen AI stack for Windows PCs as part of AMD's broader move to integrate AI into its product line.
Master's speech shows that AMD is committed to making its products smarter. He mentioned that AMD has spent years developing hardware and software capabilities, and that they have just completed the AI-making of their entire product line for AI. This means that AMD is upgrading their gaming devices with AI, including cloud computing, edge computing, PCs, and embedded systems. This will provide users with better performance and experience. AI-based upscaling technology is a game-changer for AMD's FSR. Unlike previous versions of FSR, AI-based upscaling technology not only increases the resolution, but also adds non-existent details at the native resolution, resulting in sharper and more realistic images. The introduction of this technology will bring AMD's game image quality closer to the native resolution, and some even believe that it is better than the native resolution.
It's unclear how AMD will integrate AI into FSR, but it's possible that they'll take an approach similar to NVIDIA's DLSS technology. This approach uses a neural network to infer data from high-resolution game frames, providing a higher quality image for the game. However, we also need to pay attention to the issue of hardware support, as this may only apply to certain systems with AMD's xDNA NPU. In any case, the introduction of AMD's AI upscaling technology will bring an even more exciting gaming experience to a wide range of AMD users. Their products will be smarter, with further improvements in performance and image quality. We look forward to many more breakthroughs and innovations from AMD in the future."