As we all know, Huawei is now an international high-tech enterprise, with operations in almost all countries in the world, although now Huawei is also performing well in the mobile phone and automobile markets, but Huawei has been mainly focusing on the telecommunications equipment market for more than ten years, and has been going to the international route very early.
In 1996, Huawei began to introduce IBM's management concept to lay the foundation for internationalization, and soon at the beginning of 1997, Huawei sent people to Russia to explore the market, and the result was obvious, no one knew Huawei.
At that time, the telecom giants were all big foreign brands, such as Ericsson, Siemens, Lucent, etc., so whenever Huawei's employees visited customers, the customer's first reaction was, is there still Huawei? How have I never heard of it.
Therefore, the result of Huawei's development of the Russian market is doomed, it is an empty order, and none of the orders have been made. Just when the employee was about to lose his life, Ren Zhengfei came, and he found the employee and told him, you have been dormant in Russia for three years, and now is the time to attack.
The employee couldn't figure it out for a while, why Mr. Ren suddenly came to me and said something like this, but the employee still said that no matter how hard it is, he has to complete the task.
It turned out that at that time, Russia's economy fell into a trough, the Russian ruble depreciated sharply, and international giants such as Siemens and Ericsson withdrew their investments in Russia, but in Ren Zhengfei's view, Huawei's opportunity came, because Ren Zhengfei believed that the Russian economy would definitely recover, and at that time it could not be without Huawei, so this was an opportunity.
If these giants such as Siemens and Ericsson stay in Russia, even if the customer has business, it will not be Huawei's turn to do it at all. Therefore, Huawei employees continue to visit customers and introduce Huawei's products to customers, and gradually customers begin to have a deeper understanding of Huawei, and find that Huawei's technology is even better than that of Russia.
Later, the employee finally got the opportunity to get in touch with the Russian State Telecommunications Agency and sold the switch, achieving a breakthrough of zero and successfully opening the Russian market.
Professor Jin Yinan said that Ren Zhengfei is the god of China's business management, but Ren Zhengfei's business wisdom is not only that, in terms of research and development, Ren Zhengfei pointed out that we cannot make a car behind closed doors, and treat technology research and development as playing technology, but to combine the market and meet customer needs, all engineers must be "commercial engineers".
Once Ren Zhengfei carried out an "anti-infantile movement" in the R&D team, piled up the bad boards caused by design mistakes on the rostrum, pointed out the infantile diseases of many designers, and let these bad boards be brought back by these designers, put them in their own living room, and remind themselves at all times.
Therefore, Ren Zhengfei later concluded that in technology research and development, one step ahead is a pioneer, and three steps ahead is a martyr. That is to say, to achieve a leading position in the products that customers need, you can create a competitive advantage in products, but if you are too far ahead and customers can't use the technology at all, then it is a waste of your own manpower, material and financial resources, and it is likely to collapse the company.
Therefore, after 4G, Huawei does not think that wireless networks can be directly upgraded from the low and medium frequency bands to the high frequency bands of 6G millimeter waves, but first experience centimeter wave 5G, and then advance to 55G, and then move towards 5G in the millimeter wave band, and then 6G millimeter wave, and Lao Mei believes that it should be directly advanced to 6G, and Huawei succeeded.
Therefore, Huawei's success is due to market reasons, technical reasons, and management reasons, but in the final analysis, it is Ren Zhengfei's business wisdom, and I have to say that I really want to give Ren Zhengfei a thumbs up.