Text丨Liquor Industry Team (ID: jiuyejia360).
Planning丨SaitamaEdit丨Cloud crossingEditor丨Genting.
In January this year, the list of winners of the first mayor quality award of Renhuai City was announced, and Wenzhong Liquor Industry, which strives for survival by quality, development by quality, and efficiency by quality, was successfully listed and won the "Nomination Award of the First Mayor Quality Award of Renhuai City"; In February, the new "Top Ten Famous Liquors" were released, and Wenzhong Liquor Industry won the title of "Top Ten High-quality Liquors in Zunyi" for its adherence to quality, taking on the important task of promoting the development of Qianjiu; In March, at the 2023 annual meeting of Renhuai Liquor Industry Association, the 8th Red Sorghum Award Ceremony of the core production area of sauce-flavored liquor (Renhuai) was held, and Wenzhong Liquor won the "Cultural Construction Award" and "Production Specification Award".
This is just the tip of the iceberg of the many honors in the wine industry in the article. In 2022, Wenzhong Liquor won the "Top Ten Famous Liquors" in the core production area of China's soy sauce liquor (Renhuai) and the "Quality Award for the Production Area" of the 7th Red Sorghum Award, and won two awards in ......the (IWSC) International Grand Prix in 2023The wine industry in the article can be called the "harvester" of the award.
Freezing three feet, not a day's cold, behind the glory is more the inheritance and persistence of ingenuity. What exactly did the wine industry do right? And how will it grow upwards?
Quality is the highest belief in the wine industry in the text
The word "quality" has been put in the first place by the wine industry in the text at any time.
The core barrier is not technology or technology, but the admiration for Moutai, the inheritance of liquor culture, and the attitude of upholding the spirit of ingenuity", "insisting on making good liquor, repeating it, and achieving the ultimate", "because I believe, so I insist, and finally see" ......The wine industry in the text has an almost paranoid pursuit of quality. The noise of the outside world and the boom of the industry seem to have nothing to do with them, regardless of whether the industry is hot or cold, the wine industry in the text is only focused on quality, and the people in the text are craftsmen and "strong people".
Wine is as its name suggests, poetry and wine blend. The low-key and down-to-earth Wenzhong Liquor Industry has gone through three generations and is a typical family business. The reason why it was named "Wenzhong" is to commemorate the hardships of the older generation and inherit the entrepreneurial spirit of "honesty and hard work" of the family, so the name of Wang Wenzhong, the grandfather of the Wang brothers (Wang Chunyi and Wang Chunlu), is used as the name of the company.
Because of the special process of soy sauce wine, Wenzhong Liquor made a commitment not to sell a drop of wine for five years, and it was not until 2016 that the first batch of base wine cellar expired, and Wenzhong began to start sales.
Apprenticeship with Master Li Xingfa, the third descendant of ** Ding Yong, Wang Chunyi and Wang Chunlu continue to polish and improve their skills; In order to select high-quality raw grain, they went deep into the fields, dealt with sorghum growers, and took the sorghum samples provided by the leading merchants, tasting and selecting them one by one; In order to blend the flavor that consumers can accept and love, under their control, the product design team of Wenzhong Liquor strictly controls dozens of processes such as material selection, koji making, sand lowering, cooking, fermentation, round grading, blending, etc., and determines the base wine grade in a timely manner, so as to facilitate the quality and quantity of liquor, grading and storage, in-depth understanding of the taste of consumer groups, and is committed to reducing the irritation of soy sauce wine and improving the comfort ...... of wine tastingFocusing on one skill for a lifetime, serving a lifetime, the Wang brothers' pursuit of quality has never stopped.
Do not produce string wine, do not add, do not engage in counterfeiting, do not buy base wine, adhere to the pure grain sauce fragrance, and insist on full-year cellaring. This is the eye-catching big characters on the outer wall of the packaging workshop in the text, and it is also the "four noes and two insistences" winemaking guidelines engraved in the bones of every person in the text.
In the years when the soy sauce wine category was hot, the top liquor merchants in the Wenzhong wine industry often encountered the situation of "not being able to order" and "it is difficult to find a wine". However, the Wenzhong liquor industry did not "succumb" to the market and choose to "make quick money", but calculated the "quality account", laid a good "advance amount", and always paid attention to whether the stock of old wine was enough and the brewing strength was insufficient to ensure the quality of each bottle of Wenzhong wine.
Someone once asked, "Is the wine industry in the text 'stupid'?" Do you want to make money? The Wang brothers laughed at this.
Compared with sales, the Wang brothers pay more attention to the brewing process of the product. In order to make a good bottle of wine, Wenzhong Liquor has built a "5+1" excellent wine system in addition to the traditional 12987 process: "5" refers to the selection of grains, the fragrance of ququ, the excellent learning of winemaking, the classification of excellent storage, and the fine hook of diligent products, and "1" refers to the whole process of quality control.
Sun Tzu's Art of War cloud: "First be invincible, then wait for the enemy to be victorious." Zeng Guofan also mentioned, "Stick to the hard village, fight in a stupid battle", learn to be quiet, learn to be stable, wait for the changes, and wait for the flowers to bloom.
The wine industry in the article is the same, relying on the persistence of "stupidity" to achieve the latecomer catch-up. "Buy good wine, look for the text! ", looking for the right way sauce, must choose the text "......Words of praise from dealers and consumers poured in.
Grow upwards and aspire to become a family business that has been standing for 100 years
Rooted downward, the foundation of the wine industry in the text has been laid. However, the Wang brothers' vision is to build Wenzhong Liquor into a second-tier leader in soy sauce wine, a respected enterprise, an enterprise that can go through the industry cycle, and a family business that can stand for a hundred years. Under this vision, Wenzhong's wine industry is accelerating its upward growth.
After more than ten years of development, Wenzhong Liquor Industry currently has an annual production capacity of 3,000 tons of Daqu sauce and a cellar of more than 10,000 tons of base wine.
We started the brand operation in 2022 and achieved leapfrog development in 2023. The relevant person in charge of the wine industry in the article said to the wine industry.
It's hard to go from 0 to 1, and it's harder to go from 1 to 100. The ebb and flow of products, only brands can pass through time and cycles. In the future, Wenzhong Liquor will continue to build consumers' awareness and confidence in the brand.
To this end, Wenzhong Liquor will continue to improve product quality; Achieve flat investment promotion, and deliver cost-effective products directly to the hands of precise consumers; Strictly control market sales, adhere to the implementation of strong control policies of price control and quantity control, zero tolerance for price disorder, and be responsible for partners; Firmly win-win and common prosperity with dealers, never press goods, and truly improve the opening rate; Adhere to the cost-effective pricing strategy, so that consumers can make a choice in the first time; Become a "preacher" and sharer of soy sauce culture......
If there is a will, it will be done, and the one hundred and two Qin Passes will eventually belong to Chu; Hard-working people, the sky does not bear, lie on the salary and taste the gall, three thousand Yuejia can swallow Wu". From top-level strategy to product production, from marketing to marketing, Wenzhong Liquor Industry is deeply grasping the main logic of high-quality development with a long-term historical view, calming down, pious, and being a friend of time bit by bit. Looking up at the "starry sky" on the long journey, the "century-old brand dream" of the Wang brothers and Wenzhong Liquor Industry is one step closer.
It is worth noting that from March 15th to 19th, the 110th National Sugar and Wine Fair (Spring Sugar) will be held in Chengdu. At this event, Wenzhong Sauce Wine will bring its series of core products to the show, when wine business partners and sauce wine lovers from all over the country can have a glimpse of Wenzhong's style at the T9 booth on the second floor of the City Celebrity Hotel, taste fine wine, discuss cooperation and seek common development. At that time, Wenzhong Liquor Industry will be with you!