The "black technology" of the exhibition is very attractive. (Qingdao Guoxin Convention and Exhibition Hotel Development *** provides).
Qingdao Expo City is located in Qingdao West Coast New Area. (Photo courtesy of the new district).
The Qingdao Agricultural Products Production and Marketing Matchmaking Conference held last year. (Qingdao Guoxin Convention and Exhibition Hotel Development *** provides).
The Tea Expo attracted many buyers to participate in the conference. (Qingdao Guoxin Convention and Exhibition Hotel Development *** provides).
The convention and exhibition industry is a "barometer" of regional economic development. Entering March, Qingdao's convention and exhibition industry kicked off the prelude to the peak exhibition season with the same warming temperature. With the successive appearance of exhibition projects such as the Home Expo, the Beauty Expo, and the Tea Expo, many citizens have opened a "exhibition walk". Qingdao has always attached great importance to the development of the exhibition industry. In the conference on the high-quality development of the city's service industry held not long ago, it was proposed to focus on strengthening and optimizing the exhibition industry, adhere to specialization, marketization and internationalization, actively introduce and bid for large-scale exhibition activities, develop green exhibitions and digital exhibitions, and strive to improve the quality of exhibitions. This year, what opportunities and challenges will Qingdao's exhibition industry usher in under the spotlight, and what new achievements will it have?
The West Coast officially announced the "highlight" of the exhibition
Qingdao West Coast New Area has "four international business cards", and "Convention and Exhibition Coast" is one of them. Recently, the new district officially announced the "highlight" of the exhibition in 2024, which will focus on launching 29 exhibitions and 28 conferences (forums), mainly based on serving the national strategy and industrial development, and continuously improving the level of exhibition activities. The reporter learned from the Convention and Exhibition Industry Development Promotion Center of the New District that in terms of exhibitions this year, a number of large-scale exhibitions that have obtained the certification of the International Association of the Exhibition Industry (UFI) and have international influence will be held in the new area. Among the 29 exhibitions in the year, there are 8 industry exhibitions of more than 60,000 square meters, and the total exhibition area will exceed 1.2 million square meters. In terms of conferences (forums), the new area will hold 28 high-end activities, including the Qingdao Forum of the East Asian Marine Cooperation Platform, the Qingdao Film and Television Expo, and the Qingdao-Hong Kong-Macao Financial Night. Among them, the 2024 Qingdao Forum of the East Asia Marine Cooperation Platform will deepen the connection with relevant United Nations agencies, the World Economic Forum and other top resource parties, actively connect with the Inter-Oceanographic Commission of UNESCO and other institutions, and actively link to the 3rd United Nations Ocean Conference in 2025, so as to make the "most beautiful west coast" more international.
In addition, the "members" of exhibition projects in the new area will continue to expand this year: in terms of exhibitions, the 2024 Annual Conference of China Urban Water Supply and Drainage Association, the 2024 China Marine Energy Prospect Forum and Marine Energy Industry Expo, the 2024 WTC World Transportation Conference, and the 2024 Qingdao International Seed Industry Expo will be added; In terms of conferences, the 2024 Qingdao-Hong Kong-Macao Financial Night, the unveiling ceremony of the "Belt and Road" (Qingdao) Financial Service Center, the SKT-BPA2024 China Station Event, the Qingdao West Coast New Area Walk into the Central Enterprises Meeting and the "Qingdao West Coast Tour of Central Enterprises" were added.
The Expo City schedule is scheduled until October this year.
In 2023, the new area will hold more than 180 major exhibitions such as the Qingdao Forum of the East Asian Marine Cooperation Platform, the China Online Audiovisual Boutique Creation Summit, and the Phoenix ** Festival, and will be rated as the most innovative and dynamic exhibition area in China. In the first work report, the new district proposed to expand the influence of the international exhibition area in 2024. Establish the concept of convention and exhibition, upgrade the "four international business cards", and create the most beautiful exhibition coastal zone. The International Pharmaceutical Machinery Expo and other activities were held at a high level, with an annual exhibition area of more than 1.2 million square meters. The reporter learned from the Qingdao World Expo City International Conference and Exhibition that since the second half of last year, Qingdao World Expo City has received reservations for various exhibition projects. From April to June this year, the Expo City can realize weekly exhibitions, of which a total of three exhibitions will be held simultaneously from April 26 to 28, namely the 6th Shandong International Foundry Industry Exhibition in 2024, Shandong Agricultural Machinery Expo, and Q·FE Brand (Shandong) Chain Franchise Entrepreneurship Exhibition.
It is reported that the exhibition area of Qingdao Expo City is about 200,000 square meters, and the complex area of the conference center is 13With 20,000 square meters and about 10,000 guest rooms, the hotel cluster is in the leading position in Northeast Asia in terms of exhibition hall scale, carrying capacity, supporting functions and scientific and technological level, and is the permanent site of the East Asian Marine Cooperation Platform. As the main enterprise of Qingdao's convention and exhibition industry chain, Qingdao World Expo City International Convention and Exhibition will further play the role of a bridge and industry, empower the innovation and development of the service industry and the exhibition industry, continue to polish the business card of the West Coast "Convention and Exhibition Coast", help build the most beautiful convention and exhibition coastal zone, build an international exhibition area, promote the connotative upgrading of the convention and exhibition economy in the new area, and inject strong impetus into the high-quality development of the new area.
Optimize and upgrade to align the "granularity" of the market
In the Qingdao International Convention and Exhibition Center located in Laoshan District, this year's exhibition activities have been carried out in full swing, which can be said to be "weekly exhibitions". Dong Zhijun, project manager of Qingdao Guoxin Convention and Exhibition Hotel Development, said that generally speaking, the peak season of convention and exhibition is concentrated from April to October, of which May, June, September and October are the concentrated periods for large-scale professional exhibitions. From a national perspective, the opportunities and challenges that the exhibition industry will face this year are different from last year, and many postponed projects have been postponed last year. In the view of exhibition people, affected by policies, markets and other factors, this year's exhibition industry is in the process of integration and optimization, if the exhibition project is not squeezed into the mainstream of the market, it is likely to be marginalized, or even eliminated.
What kind of exhibition can achieve long-term popularity? Dong Zhijun, who has been deeply involved in tea fairs and textile fabric exhibitions for many years, told reporters that whether an exhibition can achieve a hundred responses depends on whether the organizers have made great efforts in terms of regional influence and specialization, so as to leverage the upstream and downstream resources of the industry with the exhibition. In recent years, Qingdao has emerged a lot of leading enterprises in the exhibition industry, such as Qingdao Guoxin Convention and Exhibition Hotel Development of the exhibition business sector in addition to Qingdao, but also radiate the province and outside the province, and will hold outbound exhibitions every year; Jinnuo Convention & Exhibition is an industrial exhibition, with layouts in many cities, including Qingdao; Jialubo focuses on automobile exhibitions, holding auto shows in West Coast, Jimo and other places. Dong Zhijun said that if you want to create a "standing" exhibition project, you must enhance the professional background and align the "granularity" of the market in order to attract the attention and support of all resources, so as to become bigger and stronger.
Cultivating "exhibition IP" to help high-quality development.
Behind various large-scale exhibitions and conference activities such as the Yellow River Basin Cross-border E-commerce Expo and the China Used Car Conference, there are professional and all-round services provided by Shandong Zhihai Wangchao Conference and Exhibition. Zhihai Wangchao Communication Group was founded in 2004, with a deep cultivation of the destination, set up dual headquarters in Haikou and Beijing, Shandong Zhihai Wangchao Conference and Exhibition is located in Qingdao, is a regional branch of Zhihai Wangchao Communication Group, successfully settled in Qingdao West Coast New Area in 2017, witnessed the rapid development of Qingdao's exhibition industry in recent years, the company's development is based on Qingdao, radiating the whole country. This year, Shandong Zhihai Wangchao Conference and Exhibition won the honor of the main enterprise of Qingdao Convention and Exhibition Industry Chain Chain.
With the integration and creation of industrial value as the development orientation, it will help empower the high-quality development of the industry. The relevant person in charge of Shandong Zhihai Wang Chao Conference and Exhibition said that focusing on Qingdao's 24 industrial chains, actively communicating with enterprises in related industrial chains to promote cooperation, and striving to continuously explore and create representative exhibition projects of related industrial chains, and play an effective role in promoting industrial exhibitions. Shandong Zhihai Wang Chao Conference and Exhibition gives full play to the advantages of collectivization and nationalization, links resources and builds an industry exchange platform. Actively introduce and cultivate high-quality exhibition talents and exhibition resources, and explore and cultivate Qingdao's local "exhibition IP", so as to continue to amplify Qingdao's exhibition effect and help the city achieve high-quality development.
Guanhai News Qingdao Evening News Pocket Qingdao Reporter Yu Bo Intern Ding Junzhu.