In the past few years, Wuyang County has adopted the national comprehensive demonstration project of e-commerce into rural areas, and has taken e-commerce as a new business model to help rural revitalization. And build an e-commerce service center in Wuyang County, strengthen policy guidance, upgrade service methods, expand market units, and extensively build a production and marketing docking platform. Exchange traffic for sales, make excellent and famous, activate the potential of entrepreneurship and innovation, help farmers increase income, and inject "cloud power" into rural revitalization.
point to the other", to create a county-wide live broadcast room. Wuyang County has innovated to create a new model of "online live broadcast + offline industry", actively developed the "live broadcast economy", and opened a new development path combining the e-commerce industry and the agricultural industry. Choose from the famous and high-quality local products suitable for direct sales on the e-commerce platform, including dried tribute vegetables, pastrami, vanilla, stuffy garlic, black baby melon seeds, sesame oil and other local agricultural products of Wuyang; Use local "Internet celebrities" to integrate product brand stories and the strong traffic of e-commerce platforms to promote, so that characteristic agricultural and sideline products can catch the e-commerce "express" and appear on the "cloud platform", add new vitality to agricultural and sideline products, effectively promote the development of high-quality agricultural and sideline products, and help the high-quality development of rural characteristic agricultural industries.
Wuyang County E-commerce Service Center Live Broadcast Base).
Selecting and cultivating talents" to create the "main force" of e-commerce. Wuyang County pays attention to the cultivation of e-commerce talents, imitates the Four Geese Project, and focuses on cultivating head geese (village cadres, village collective wealth managers, economic managers, etc.); Gui Yan (college students, retired soldiers, etc. who have returned to their hometowns to start their own businesses); Hongyan (farmers in the field of rural agriculture, soil experts, Tian Xiucai, etc.). In store operation, product packaging, short creation, e-commerce live broadcast, new marketing skills, etc., a more down-to-earth and targeted training combining "centralized teaching + practical operation + interactive communication" is carried out; Focus on two-way training, cultivate high-quality talents with "live broadcast with goods" into rural stars, guide more rural people to work and start businesses, and help farmers increase production and income.
In the past, the e-commerce rotation training meeting of various towns in Wuyang County).
Joint action to activate the sales "cloud platform". By organizing and holding activities such as e-commerce live broadcast competitions, e-commerce skills competitions, and short competitions, Wuyang County has created a strong online live broadcast atmosphere by helping training and sales with competitions, cultivating talents with goods, and attracting young talents to return to their hometowns to start businesses and promote the development of the e-commerce industry; And through the county Bureau of Commerce, the county agricultural investment group led the registration of the "Vortex Zhenxian" brand image store, opened the "Vortex Zhenxian" WeChat mini-program store, settled in more than 100 kinds of agricultural products, and helped the county's producers display, publicity, and sales, and is committed to building a golden signboard of Wuyang agricultural products, and using the live broadcast method of "specialty + brand story + rural revitalization" to accelerate the transformation and upgrading of local agricultural products in Wuyang to catch the e-commerce express.
Various e-commerce activities held in Wuyang County).
Wuyang County "Vortex Zhenxian" regional public brand conference).
In recent years, Wuyang County has thoroughly implemented the requirements of "green, high-quality, characteristic and branding" for the general secretary of agriculture, and focused on the in-depth implementation of the construction of the first base for the processing of green agricultural products. Up to now, the county has created 4 green agricultural product production and processing bases in the Yangtze River Delta, with 95 green foods, 8 organic agricultural products, 7 geographical indications of agricultural products, 1 famous and excellent new agricultural products, and a total of 118 "two products and one standard".
And through the national e-commerce into the rural comprehensive demonstration project, the construction of the Wuyang County e-commerce public service center, the integration of offline exhibitions, the promotion of marketing, the sales chain, the first chain into a set of research and development, incubation, promotion, sales in one of the Internet celebrity product gathering place and new benchmark, the success of the Voryang dried moss, Voryang soybean, Voryang beef and other high-quality agricultural products out of the village, into the city, to catch up with the provincial capital. Agricultural products with geographical indications and local characteristics have entered the industrial development, hitched on the fast track of e-commerce, and become a prominent highlight of the high-quality development of rural characteristic industries, helping rural revitalization.