People's hearts are rods and scales, and everyone has catties and two.
After Zong Qinghou died of illness, people bought Wahaha products one after another to express their support and nostalgia for Zong.
The sales volume of Wahaha Group's stores increased by more than 500%, and the No. 1 selling product was Wahaha AD calcium milk.
At one time, some supermarkets were also out of stock.
And Nongfu Spring was miserable and began to reduce prices**.
The death of one person allows netizens to see the true face of another person.
Consumers have their own choices, and everyone respects entrepreneurs like Mr. Zong.
*At the same level, Hangzhou is considering including the old headquarters of Wahaha Qingtai Street in the city's 10th batch of historic building protection list.
It is believed that this is of typical significance for understanding the development of Hangzhou's private economy in the 20th century, and Wahaha Group.
Undoubtedly, this is the greatest praise for the people's entrepreneurs.
People respect the elders and love Wahaha. There are also netizens who talk about Nongfu Spring, and the word of mouth is off a cliff**, and there are many sayings circulating on the Internet.
Internet legend 1: The behind-the-scenes legend of the two CEOs who have a grudge over water.
It is said that Zhong was originally the general merchant of Wahaha in Guangxi and Hainan, and the price level was different in various places at that time.
He found that the prices in Hainan were much lower than in other places, and privately transferred Wahaha in Hainan to Guangdong to sell **, making profits from it and earning the difference.
Due to the distance from Hainan, he also applied for a freight subsidy from Wahaha, and the product was not shipped to Hainan, but was directly shipped to Guangdong and sold, which was higher than Hainan and earned a freight.
This practice made Wahaha fall into a turmoil, and Zong Qinghou was very angry and canceled Zhong Xuan's status as a **businessman.
After Zhong left Wahaha, he engaged in the health care business. In 1993, he founded Yangshengtang and emerged by relying on turtle and turtle pills.
It was not until 1996 that Nongfu Spring was founded, and Wahaha after Zong Qinghou began to compete for more than 20 years.
Online transmission 2: The background of Nongfu Spring's false marketing fine.
When Nongfu Spring was first founded, Zhong Xian was advertising mineral water, using daffodils as a test, saying that daffodils grow slowly when watered with pure water, and grow fast without watering mineral water.
By analogy, it is determined that pure water is not beneficial to the human body, and mineral water is beneficial to the human body.
Zhong said that Nongfu Spring will not produce pure water in the future, but will only produce mineral water.
To do so is to harm others and profit, belittle the pure water of Wahaha and other enterprises, and praise the mineral water produced by themselves.
There is no doubt that Zhong was strongly opposed by many Wahaha companies, and Nongfu Spring was fined 200,000 yuan by the relevant departments.
Online rumor 3: Zhong's son became an American citizen.
It was rumored on the Internet that Zhong's son was an American citizen, and many netizens ridiculed Mr. Zhong with this incident, which affected Nongfu Spring products, and then the stock price.
In the past few days, Nongfu Spring's share price has continued to decline, and the delisting trend has continued to increase, falling by 127%, down 2 the next day54%。On the third day, it went straight down 381%。If this trend continues, the loss of Nongfu Spring will increase.
Internet transmission four: Nongfu Spring unscrupulously suppressed Wahaha.
It is rumored that in order to suppress the opponent Wahaha, Zhong Sui has made sufficient means. When Nongfu Spring came out, it organized public relations and said that pure water does not belong to nature, it is man-made water, and it cannot replenish the minerals needed by the human body.
This statement is too funny, the body's minerals are not replenished by drinking water, but mainly by vegetables, fruits, meat, etc., and drinking water is just to replenish water.
There were even rumors that the nutrition express contained latex in that year, and some netizens alluded that it was scraped from Nongfu Spring.
There are also freezers provided by Nongfu Spring in many supermarkets and convenience stores, and other brands of beverages can be placed, but Wahaha products are not allowed.
At present, Nongfu Spring, which has no temperament, can't stand it, not only from the pressure of the first, but also from the pressure of sales revenue and brand reputation.
Moreover, the more and more speculation on the field became hotter, Zhong Xian probably never dreamed that Zong Qinghou's death would bring such a big blow to Nongfu Spring.
The power of the Internet is powerful, no one can completely avoid it, and some public opinion must be faced.
In order to save and reverse this trend, Zhong and Vice President Zhou Li personally went down and issued an article explaining the relevant online situation.
In the post, Zhong Sui denied that the first pot of gold came from Wahaha.
Zhou Li, vice president of Nongfu Spring, posted a post in response to netizens not praising Wahaha and stepping on Nongfu Spring.
Judging from the content of the posts of the two CEOs of Nongfu Spring, they did not understand the Internet, and instead of sincerely and actively apologizing, they blindly accused netizens of "stirring up trouble".
This move not only did not alleviate the pressure from the Internet, but attracted more fierce doubts.
Nongfu Spring's public relations department really lacks elite talents, so the manuscript that causes trouble can also be sent.
Do you want to "make the storm more violent"?!
In the heart of the boss of Nongfu Spring, this time is not a little sweet, but very bitter.
Vice President Zhou did not choose a date in his post, but chose the day of the "first seven" of the elder of the sect, isn't this adding fuel to the fire.
He said in the article that in February this year, when he heard that Zong Lao was hospitalized, Zhong's first reaction was to visit Zong Lao in the hospital, but he could not go for various reasons.
is to respond to the rumors, but also a few words, without strong persuasiveness, boosted the speculation of netizens, if the rumors are false, seriously clarify, the rumors will naturally disappear.
Unless, the rumor is true, it is difficult to explain, and there is still a lack of courage.
In the article, Vice President Zhou also wrote:
It is inconceivable that some people do not know what kind of interests are driven, or what kind of dark psychology, they can bear to use this topic to continue to hype, and it has evolved into personal attacks, and has been silent before, and I really don't want to discuss this matter during Mr. Zong Qinghou's funeral. ”
In fact, Vice President Zhou thinks too much, and everyone supports Wahaha because Zong Lao is a bright and upright person, and everything he does can see the sunshine.
Zong Fuli, the daughter of Zong Lao, is not an American citizen, and she has professional ethics and an entrepreneurial conscience.
The major shareholder of Wahaha Group is the Shangcheng District State-owned Assets Supervision and Administration Commission, accounting for 46% of the shares, and Zong Qinghou only accounts for more than 20 points of Wahaha.
He let state-owned assets take the lion's share, and did not try to hollow out the state and the collective, which shows that he does not take advantage of the state and the collective.
Everyone never hates the rich, but they don't like to be unkind to the rich.
Mr. Zhong's son is an American, and Zhong Sui accounts for 80% of the company's shares, if Zong Qinghou also accounts for 8% of Wahaha's shares, what is the concept.
Of course, people don't like people who make Chinese money and let their children become American citizens.
The eyes of the masses are bright, and the people's hearts are fair, Zhong should always think about why people support Wahaha.
Instead of repeatedly emphasizing that Nongfu Spring was wronged.
Nongfu Spring was not defeated by Wahaha, but by the character and popularity of the elder Zong.
The reason why large companies are big is not that they have a lot of money and a big industry, but because they have a big mind and a big pattern.