With the solemn picture of "Ten Miles Long Street Sending Zong Lao" deeply engraved in people's hearts, the reverence for Mr. Zong Qinghou rose to an unprecedented height like a surging river.
The founder of the Wahaha brand, his AD calcium milk products are like time capsules, sealing countless people's beautiful memories of the age of innocence.
When Elder Zong passed away, his obscure acts of kindness appeared in the public eye one by one like stars, shining brightly.
Once upon a time, the rumor that "Wahaha contains rubber ingredients" swept the market like a hurricane, instantly halving Wahaha's sales and production, in that ever-changing and fiercely competitive beverage industry.
Mr. Zong is like a mainstay, sticking to the quality with an unhurried attitude, even though the company is in adversity and embattled, he is still determined to break the situation and seek change, and turn the tide.
Even in the face of severe tests, Mr. Zong has not stopped his selfless dedication to the outside world, and his figure is active in various public welfare fields such as education and environmental protection, and every step has been imprinted with deep footprints, interpreting the boundless love.
In contrast, Nongfu Spring seems to be on a thorny road. Its founder, Zhong Sui, used to be a first-class businessman under Mr. Zong.
The grievances between the two men are intertwined in the latitude and longitude of the business world, and from a cruel and realistic business perspective, this kind of dispute is a common phenomenon.
However, in the eyes of many people who admired the patriarch, this past became an unforgivable betrayal. For a time, ** pointed to Nongfu Spring.
The fable of "The Farmer and the Snake" is used to compare the intricate relationship between Zhong and the patriarch. In that historical chapter, the elder of the sect did give Zhong Sui the grace of support, but the latter relied on his status as a dealer.
The clever use of the price difference to seek profits, and the accumulation of funds and practical experience needed to establish Nongfu Spring in the future undoubtedly added some twists and turns and controversy to this originally grateful story.
With the people's warm remembrance and tribute to the elders, Wahaha brand drinks and mineral water instantly became the focus of the market, and they were sold out of stock.
Whether it's between the bustling supermarket shelves or on the ever-changing line**, you can see that it is in short supply.
Some supermarkets even carefully arrange Wahaha's products in the most conspicuous position in the store, like a silent ode, with a dazzling array of goods to express people's endless admiration and nostalgia for the elder.
In addition, in this upsurge of the whole people paying tribute to the patriarch, Nongfu Spring has fallen into an unprecedented embarrassing situation. Many online and offline sales channels have seen the phenomenon of consumers "complaining" for the elders, which is quite surprising.
The scene in Nongfu Spring's live broadcast room was particularly eye-catching: the anchor was touched by the fierce words of netizens, and couldn't help but shed tears on the live broadcast site, and finally had to be forced to go off the air to calm the anger.
What's more, many supermarket and retail store owners would rather bear the refund or subsidize logistics costs, and quickly remove the Nongfu Spring freezers from their stores.
They resolutely expressed their stance and vowed to do their best to contribute their strength in this torrent of action to support "Wahaha".
Therefore, in the face of this situation, Nongfu Spring's brand stores and business teams have taken emergency measures to significantly reduce prices** in an attempt to recover the decline.
It can be clearly seen from the vivid ** that Nongfu Spring products, which were originally priced at two yuan, are now dropping one by one, and they are determined to fight Wahaha hard in this business showdown and fight to the death.
Behind the unprecedented best-selling of Wahaha products is the concrete expression of consumers' deep respect for the elder Zong. Nongfu Spring's drastic price reduction strategy aims to win market share through the human marketing logic of "small profits but quick turnover".
However, from the perspective of business competition, this series of events undoubtedly reveals the real and fierce business war between Wahaha and Nongfu Spring.
The two have been wrestling for a long time, and in the current battle, Nongfu Spring is clearly in a relatively disadvantageous position. Nongfu Spring's sales plummeted