The combination of physical store + community is an important strategy for physical commerce to seek innovation and breakthrough under the new retail model, which realizes the deep integration of online social networking and online experience, and builds a closer and warmer connection between merchants and consumers. Here's a win-win effect from this model:
Precision marketingCommunities provide a channel for physical stores to directly contact target customer groups, and merchants can understand consumer needs by analyzing the behavioral data of community members, so as to make accurate product recommendations and customized services.
User stickiness is improvedThrough community operation, brick-and-mortar stores can continue to provide valuable content, activities, and exclusive offers, enhance customers' sense of belonging and loyalty, and increase the repurchase rate.
Interact online and offlineBrick-and-mortar stores can use the community to carry out online pre-sales, appointment fittings, online inspections and other activities to guide online traffic into actual purchasing power, and further strengthen the brand influence and attractiveness of offline physical stores.
Word-of-mouth communication and fission growth: The members of the community interact frequently, the word-of-mouth communication effect is remarkable, and high-quality goods and services are easy to form spontaneous word-of-mouth promotion in the community, thereby driving the growth of new users and the improvement of brand awareness.
Optimize the management of the first chainBased on feedback from the community, physical stores can adjust product structure and inventory management more quickly to achieve on-demand** and reduce operating costs.
Build a community economyWith the help of the power of the community, physical stores can effectively integrate into the local life circle, become a part of community activities, develop a unique community economic model, and achieve long-term and stable business development.
Therefore, the new retail model of physical store + community not only helps physical stores cope with the business challenges under the impact of the Internet, but also excavates new business models and profit points, so as to achieve the dual improvement of consumer satisfaction and corporate benefits.
From online communities to in-store: Create a seamless consumer experience.
From online communities to in-store: Create a seamless consumer experience.
Community marketing: a new engine for the transformation and development of physical stores.
In the era of community economy, the new transformation of the operation model of physical stores.
Analysis of the integration strategy of physical stores and community marketing.