The ideal MEGA, which has been warmed up for almost 1 year, is finally on the market.
On March 1, Li Auto's first 5C high-voltage pure electric model was launched with a unified retail price of 55 nationwide980,000 yuan.
Ideal set the first pure electric product in the niche MPV market.
No matter from the size of the market or the best positioning, this car does not seem to be the type of volume.
However, Li Xiang firmly believes that MEGA will become the company's next hot product. He said that the MEGA will be the number one seller of all passenger cars with more than 500,000 units, regardless of energy source or body form.
From the perspective of product performance, Ideal MEGA has a 5C overcharging capacity of "500 kilometers in 12 minutes", and the wind resistance coefficient reaches 0215, reaching 15 per 100 kmUltra-low energy consumption of 9 kWh and a long CLTC range of 710 km. The Ideal MEGA comes standard with intelligent dual-motor four-wheel drive and Magic Carpet Air Suspension MAX.
In terms of intelligence, through OTA, Ideal MEGA will open full-scene intelligent driving to achieve better connection between high-speed and city, and the cockpit will also be more intelligent because of the integration of Mind GPT.
The product has strong competitiveness.
560,000, the unity of product power, demand and cost.
Born for the family, making MPV is a matter of course. The ideal purpose is very clear, to continue to tap the growing family market demand in the context of "second and third children" in China.
MPV models positioned as large families must have a large space. Large models inevitably mean that the wind resistance is also large, and the wind resistance must bring low mileage.
If mega wants to sell out, these problems must be solved.
This requires that the battery power should be large, the charging should be fast, and the wind resistance should be reduced at the same time.
In order to ensure battery life, the power of the ideal mega reaches 1027 kWh, CLTC ultra-long range of 710 km.
The average charging power of the Ideal MEGA using urban supercharging piles reaches 300 kilowatts, and 15 minutes of charging can supplement the range of 500 kilometers.
The drag coefficient of the ideal mega is 0215cd, the lowest in its class. For comparison, Xpeng X9 is 0227cd；The wind resistance of ZEEKR 009 is 027cd。
The advantage of this wind resistance is that it results in a very low energy consumption, which is only 15 per 100 kilometers9 kWh. In Li Xiang's words, if you use home charging, the energy cost per kilometer is only 76 cents.
The model is large, the power is high, the charging is fast, and the ** will not be low. Therefore, the positioning of the ideal MEGA must be a high-end pure electric model.
Li Xinyang, the head of Li Auto's MEGA product, said in the exchange that the logic of their product planning is very simple, one is the price segment, and the other is the family size.
Li Xinyang believes that the current domestic market sales of more than 500,000 (cars) are about 600,000, the penetration rate of new energy is only a little more than 10%, and the hot-selling products are basically oil vehicles. Interestingly, in 2021, the year before the L9 was launched, the market size of 400,000 to 500,000 (cars) was also in the early 600,000s, and the penetration rate was also a little more than 11%, which is strikingly similar to the market of more than 500,000. However, a year after the L9 was launched, in 2023, the market will not only grow in size and concentration, but also triple the penetration rate of new energy, approaching 40%. Of course, this is not only the credit of the L9 as a car, but also the products of its competitors. It shows that everyone's demand is actually very simple, but there is no good supply.
In Li Xinyang's view, the same is true for the market of more than 500,000 yuan, in this price segment, everyone just hopes to have a big car, a big car that everyone can comfort. Li Xinyang said that after making the product well, they are confident that they can reach a market share that everyone could not imagine.
Battery 05 yuan Wh, fast charging 5C, pure electric is the right time.
Lithium carbonate **cliff type**, from 600,000 yuan to 100,000 yuan, the battery ** also from the early 5 yuan wh, to 0$5 wh.
The cost of batteries has dropped significantly, and the cost performance of pure electric vehicles is improving. According to market news in January, lithium iron phosphate ** is expected to achieve 0$3 wh.
Fast charging technology has been greatly improved. In order to support 5C supercharging, Ideal MEGA adopts an 800V high-voltage platform and is equipped with a Kirin 5C battery pack. In both winter and summer, the vehicle's powerful thermal management system can also preheat or pre-cool the battery pack in advance to ensure that it is at the optimal operating temperature, and can achieve 5C overcharging in a wide temperature range of -10°C to 40°C.
Supercharging stations, too, to keep up. In the high-speed scenario, Li Auto has built more than 300 supercharging stations so far, and plans to invest more than 6 billion yuan in the future to build more than 5,000 directly-operated 5C charging stations, covering 95% of the country's high-speed and important national highways. In urban areas, charging stations with a franchise model will also be implemented on a large scale in 2024.
According to Li Auto's plan, by the end of 2024, the company plans to build a total of 2,000 charging stations, and by the end of this year, we will build more than 700 highway super charging stations, covering 70% of China's highways and 90% of the highways in the four major economic regions. It is expected that by the end of this year, the number of charging stations in the city will exceed 1,300, and the total number of charging stations will reach 2,000.
TOP3 of more than 200,000 yuan, ideal among them.
This year will be a big year for Li Auto's products, with 4 extended-range models and 4 pure electric models, a total of 8 models to meet the needs of family users. Among them, the ideal home technology flagship MPV - Ideal MEGA will be delivered in March, and Ideal's first model below 300,000 yuan - L6 will also be launched in April. In addition, the Ideal L7, L8, and L9 will also usher in the 2024 model.
Li Xiang said that looking forward to the next five years, the company's entire product plan is not less than 200,000 models. Li Xiang believes that if by 2030, Ideal can occupy one-third of the market share of China's more than 200,000 family user car market, it can achieve more than one trillion yuan in revenue. If the overseas market develops well, then only in the market of more than 200,000 home users, the company can reach a level close to the global operating income of the iPhone.
Li Xiang also said that we believe that in the fourth quarter of 2024, the new energy vehicle market of more than 200,000, I think there will be a situation that everyone can't imagine - that is, there will be three leading brands to gain close to 70% of the market share by the fourth quarter of this year.
Ideal revealed that Ideal and Wenjie will be two of them, and the other did not disclose.
Ideal will deliver 800,000 units this year and achieve the goal of being the No. 1 luxury car brand in the Chinese market in terms of sales, and MEGA will inevitably make an important contribution.
According to Li Xiang's goal, MEGA will become the No. 1 sales volume of all passenger cars with more than 500,000 units, regardless of energy source or body form. At present, the first place in the ranking of more than 500,000 models is BMW X5, with monthly sales of about 8,000 units.
In other words, the MEGA target is not only the MPV market, but also more than 500,000 family users.
Article**: Smart Car Engine