In the early morning of March 2, Hangzhou's jewelry industry was swept away by an unprecedented boom. A number of industry insiders have revealed to reporters that both international and domestic gold prices have ushered in a large number overnight, especially the domestic gold has once again refreshed a record high.
It's unbelievable that when I woke up, the domestic basic gold price had climbed to nearly 490 yuan, and the price of gold stores had soared to 637 yuan. I've been in the jewellery industry for over 20 years, but I've never seen such a high price of gold. The manager of a well-known listed jewelry company in Hangzhou lamented that the surge in gold prices caused a huge shock throughout the industry.
Looking back on the past month, since February, the domestic gold price has maintained a relatively stable trend, and the fluctuation range has remained between 2 yuan and 3 yuan. However, overnight, the brand gold store increased by 7 yuan to 11 yuan per gram, which can be called a skyrocketing increase. What's even more remarkable is that the domestic gold price not only broke the record of 485 yuan in December 2023, but also set a new historical high.
This jump in the price of gold has put many jewelry store owners under unprecedented pressure. Mr. Zhang, the owner of a jewelry store in Hangzhou, admitted that the night before the price of gold soared, his store sold more than 300,000 yuan worth of jewelry in the live broadcast. Originally, he thought that the performance was gratifying, but the next morning when he saw the increase in the price of gold, he suddenly felt a sense of loss. "After selling, we need to replenish the inventory, but the gold price is suddenly**, resulting in an increase in the cost of replenishing the inventory by yuan per gram. This is undoubtedly a significant loss. Mr. Zhang said helplessly.
With the price of gold, the major gold stores in Hangzhou have also quickly adjusted their listing prices. After visiting a number of gold stores, the reporter found that since Saturday, the listing price of each gold store has basically been between 637 yuan and 638 yuan per gram. Despite the high price of gold, consumers' enthusiasm for gold has not waned.
One of the offline stores usually has a daily turnover of 20,000-30,000 yuan after the Spring Festival, but the turnover on Saturday reached a staggering 320,000 yuan. Mr. Zhang excitedly shared. He revealed that the consumers who came to buy gold on the weekend were mainly married and just needed, and many people held the mentality of "buying up, not buying down", thinking that the price of gold would continue to be the best, so they chose to sell.
So, will gold prices continue? Industry insiders have given different views on this issue. Mr. Zhang believes that the gold price may be the next **, and he has a relatively bearish attitude towards the trend of the gold price in the next stage.
However, a senior manager in the international department of a state-owned bank in Zhejiang has a different view. "At present, neither the dollar index nor the euro currency exchange rate have changed significantly, but they are showing strong momentum," he said. There is a certain technical reason behind this, that is, **the previous sideways** for a long time, and now it is looking for a breakthrough. This breakout shows that the fundamentals are very strong, so I think we are in a bull market. ”
The soaring gold price has not only made waves in the jewelry industry, but also made investors and consumers full of expectations and curiosity about the future of the market. In this uncertain market, both jewelry store owners and ordinary investors need to keep a cool head and look at the rise and fall of gold prices rationally.
For consumers, buying ** is not only an investment behavior, but also an expectation for a better life in the future. In this era of soaring gold prices, let us look forward to the prosperity and development of the market, and also wish every consumer to be able to harvest full happiness and joy in the process of buying gold.
In short, the surge in gold prices has not only brought new challenges and opportunities to the jewelry industry, but also provided a window for investors and consumers to observe and reflect on market trends. In this ever-changing market, we need to maintain keen insight and rational judgment in order to better respond to future challenges and seize more opportunities.