Following Huawei and Hongxing Erke, Wahaha has taken over as the most dazzling "light of domestic products" this year.
At 10:30 on February 25, Zong Qinghou, founder and chairman of Wahaha Group, passed away due to illness at the age of 79.
After the death of Mr. Zong Qinghou, a legendary entrepreneur, everyone expressed their respect and nostalgia in various ways, writing words, sending **, and sending "hanging flowers". Of course, the most is to snap up Wahaha products.
A few days ago, Wahaha's online sales soared by 500%, and the best-selling product was AD calcium milk, which was even sold out offline! Wahaha's official account has increased its followers by more than 1.6 million in the past 7 days, and the total number of fans has exceeded 2.37 million.
On March 4, a company in Guangzhou, Guangdong Province purchased 150 boxes of Wahaha drinks and distributed them to all employees. Ms. Zhou, a staff member of the personnel department, said that this is a welfare activity for colleagues, and nearly 150 boxes have been purchased so far, and every employee has received them. The boss felt that Zong was always an honest and admirable entrepreneur, so he wanted to cherish his memory and support Wahaha Group with actions.
As a national brand that carries the memories of several generations, once upon a time, Wahaha Nutrition Express was slandered by bad **, saying that it contained harmful substances, causing many people to dare not drink it, just like when Lotus MSG was attacked.
On the other hand, at present, the two richest people in China have a debt of 2Xu Jiayin, the former richest man of the 5 trillion Evergrande boss, was wearing a Hermes belt with a flowing tie and holding 150,000 mobile phones, 78 million worth of private jets and various luxury cars, as well as many bodyguards, and even the "ladder controller" at home can get an annual salary of 300,000.
Another entrepreneur, Wahaha Zong Qinghou, who is also the former richest man, wears a pair of cloth shoes all year round, and the watch is also given by others. He eats light meals every day, travels by subway, chooses economy class tickets, never has a bodyguard to follow him when traveling, reading the newspaper has become a habit, and he is still working at the last moment. The "Spring Breeze Action" has helped build 23 hope primary schools and 100 sunshine playgrounds in underdeveloped areas in the central and western regions, helping more than 50,000 college students realize their dreams.
No one thought that in the past two years, Nongfu Spring, which has been firmly sitting in China's richest man and maintaining the first sales volume, will fall into the whirlpool because of a seemingly unrelated change, resulting in a decline in sales and stock prices.
With the enhancement of national self-esteem and self-confidence, Chinese consumers are becoming more and more "obsessed" with "medium content". In the face of competition from various brands in the market, Wahaha has always adhered to its original intention and paid attention to product quality and taste. This attitude is in stark contrast to the over-reliance on marketing by some brands and the neglect of product quality. As consumers say, the core of manufacturing is product quality, not sales strategy. Brands should attract consumers by improving product quality, rather than crowding out competitors through unfair means.
It is worth looking forward to the fact that in order to avoid the recurrence of the situation of Nongfu Spring's ban on Wahaha, the Wahaha special freezer has been fully fired, and it is believed that in the near future, there will be a large number of Wahaha products "targeted" to better meet the strong market demand. **10,000 Fans Incentive Plan