The ** of the tank 700 Hi4-T is not very high, and it can even be said that it is very sincere, so just two days after its release, the number of orders exceeded 6100 units.
As we said before, Wei Jianjun would not allow himself to work hard in the design center for many years to develop technology at a height that no one could afford.
About 420,000 ** on the huge tank 700 Hi4-T, just right.
Off-road is a very luxurious game for Chinese consumers, Toyota, Jeep, Nissan, Mercedes-Benz, Mitsubishi and other typical foreign-funded enterprises in China can not produce off-road vehicles independently, using their own technology precipitation to put off-road at a height that no one can reach.
The Prado, which sells 600,000 in China, and the Wrangler who sells 500,000 in China, are actually only 300,000 in their respective countries, but the price in the domestic market has doubled.
Since the release of the tank series, the share of hard-core off-road vehicles in China has begun to climb rapidly.
In January this year, the monthly sales of the tank brand reached 20,000 units, a new height began, and a new consumption path of 200,000 tanks and 10,000 tanks was opened up by the Great Wall.
But unfortunately, the 500,000-level more high-end hard-core off-road vehicle market can not be overcome, on the one hand, the brand height of many enterprises can not be reached, no one buys the design, and the other is a very direct problem, many enterprises produce high-end hard-core off-road vehicles, products, technical defects are obvious, resulting in the user's purchase intention is not strong.
The Tank 700 Hi4-T was completely different, and it began to become popular when it was launched. The reasons for its popularity are not difficult to analyze, and there are no more than two points:
1. The height of the brand value of the tank has been going upward, and there is no shortage of sales of the 350,000 landed tank 500, which shows that the value of the tank brand is not limited to 350,000, and there is still room for upward rush, after all, the size of the tank 500 is not the largest in the off-road vehicle.
2. Hi4-T is a professional power architecture born for off-road, with sufficient technical logic and reliability, with 3The 0T V6 high-horsepower engine can serve larger size off-road vehicles.
From the tank 700 Hi4-T, we can see that the comprehensive torque of 800 Nm, extremely high ground clearance, and good power distribution logic are enough to cope with most off-road scenarios, while the electromagnetic suspension, luxury cockpit and intelligent technology, and pure electric travel capacity of about 100km serve urban car scenarios.
80% of the use scenarios of a car are commuting in the city, and economy and comfort are very important, which is the completely different point between the tank 700 Hi4-T and other hardcore off-road vehicles.
If China's high-end cars want to really go volume, it was a difficult thing in the past, because the market of more than 300,000 was completely controlled by BBA, and if you want to break the solid blockade of the brand, it is not enough to rely on the traditional power model alone, and you need to rely on the new path of electrification to open up a new breakthrough model.
It is difficult to produce off-road vehicles, but the market competition will be weaker, after all, there are fewer entrants, and foreign brands have adhered to the high premium strategy in the past, ignoring the importance of the product itself.
This is the inevitable result of long-termism, in addition, Great Wall has a large number of user groups to provide feedback, engineers to work together with solutions, can have faster efficiency to optimize product details.
Zhihu once had a very classic topic: why are there all the drawings, but independent brands just can't build top-level engines.
At present, there are two main reasons, one is the lack of experience, feedback, the more complex and sophisticated things need to consider the more details, we do not have long-term precipitation in this field, and the other is that no one may buy it when it is produced, and no company will allow a project that cannot be profitable to start.
The tank 700 Hi4-T can be landed because the Great Wall makes high-end off-road vehicles, which are really bought, and the other is that it has been immersed in this field for a long time, and there is more experience and experience.
If we retreat to the consumer level, the size of more than 5 meters, powerful, rich configuration of hybrid off-road vehicles, this is a blank product, we currently have a budget of 500,000 can buy Wrangler Robin Hood, Prado 35L, Touro 40l, these are excellent off-road vehicles.
The Tank 700 Hi4-T cannot be said to be comprehensively surpassed, but it is thrown in front of the 500,000-level off-road vehicle market controlled by foreign capital, and the product experience is richer and more comprehensive, which indeed opens up a new off-road consumption path.
The new Ford Flame and Toyota Prado are about to be launched, and the horizontal knife of the tank 700 Hi4-T will most likely kill these joint venture cars with high premium ability.