Although the design of the Lynk & Co 01 is of Swedish origin, it does not exactly follow the traditional Scandinavian design style. Scandinavian design is often characterized by simplicity, naturalness, functionality, and humanism, emphasizing the simplicity of lines and the harmony of colors. However, the design team of Lynk & Co 01 took a bolder and subversive design language when creating the brand, which is somewhat different from typical Scandinavian design.
The design of Lynk & Co 01 is inspired by the metropolis, especially the urban scene at night, and it tries to integrate opposing elements such as light and shadow, fashion and classic, forming what Lynk & Co calls "urban opposition aesthetics". This design concept emphasizes individuality, respect, subversion and profundity, aiming to create a model that is both fashionable and technologically sound for young consumers born in the 90s.
In terms of exterior design, the Lynk & Co 01 adopts a split headlight design, with a large mouth shape on the front face and unique LED daytime running lights (known as the "Northern Lights") making the vehicle highly recognizable. The body lines are smooth, the side proportions are harmonious, and the whole gives people a stable but sporty temperament. In addition, the Lynk & Co 01 also offers a variety of color and decoration options to meet the individual needs of different consumers.
In terms of interior, the Lynk & Co 01 continues the luxury and sophistication of the Nordic style, with a modern sense of technology in the center console, high-quality materials, and fine stitching. The seat is well-wrapped and provides a comfortable ride. However, the storage space in the car and the smell of the seats in the new car are also areas that the Lynk & Co 01 needs to improve.
Link to original article. The intelligent technology configuration is a highlight of the Lynk & Co 01, which is equipped with a Qualcomm Snapdragon 8155 chip that improves the response speed and intelligent interaction experience of the car machine system. However, there is still room for improvement in the response speed of the system at startup and the accuracy of voice recognition of the vehicle. Issues with third-party application support and in-vehicle system stability also need to be resolved as soon as possible.
Overall, the design of the Lynk & Co 01 retains the essence of Scandinavian design while incorporating more modern, stylish and personalized elements to adapt to the needs of the global market and young consumers.
Link to original article.