At the beginning of the Spring Festival in 2024, BYD's "electricity is lower than oil" opened the hunt for joint venture fuel vehicles, and in just ten days, BYD has successively launched Qin Plus DM-i Glory Edition, Destroyer 05 Glory Edition, Han DM-i Glory Edition, Han EV Glory Edition, Tang DM-i Glory Edition, Song Plus Glory Edition, Seal DM-i Glory Edition, and Song Pro DM-i Glory Edition. This set of combination punches can be said to dazzle, dizzying, and addicted to many consumers who hold coins to buy. BYD no longer has "mercy" for joint venture fuel vehicles, and has launched a "low electricity than oil" strategy with a thunderous momentum, aiming to further accelerate the transformation of traditional fuel vehicles to new energy vehicles.
The A-class SUV market, thanks to the traditional joint venture car company brand, technology and consumer mind to occupy the advantage, it has already become the most solid position of joint venture fuel vehicles, even in the early years of domestic independent brands such as Yuan, Tiggo, Binrui and other excellent fuel products, still can not shake the status of the joint venture model, but with the March 4 yen plus glory version of the finale debut, the battle of glory has increased. As an all-round warrior in the A-class pure electric market, the e-platform 30 products, no matter from the first, power or configuration is to reduce the dimension of the joint venture fuel, so far BYD has played the "Glory Nine Consecutive Attack", which also spread this war to the hinterland of the joint venture fuel vehicle.
In the eyes of consumers, this may just be a common battle in the market, but behind it is the technology accumulation of the car companies themselves and the integration of the first chain; BYD dared to fight this battle in the information blank period of rework at the beginning of the year, on the one hand, it reflects BYD's grasp of the timing, and this sudden war quickly occupied the minds of consumers, and secondly, it also reflects BYD's strong vertical integration ability. In addition, with efficient vertical integration and fine cost control, BYD also has more initiative in product pricing, while they still have richer configurations and high-quality quality than fuel vehicles of the same level, so that consumers can truly achieve "the best of both worlds" in car purchases.
So far, the war is not only the first confrontation, new energy vehicles and fuel vehicles have been reduced in price, and a situation of opposing camps has been formed. From "the same price of oil and electricity" to "electricity is lower than oil", in essence, BYD has set off a cognitive war. With the participation of more car companies, there will be a consensus that new energy vehicles will replace traditional fuel vehicles.
As a globally renowned new energy vehicle brand, BYD will achieve the goal of topping global new energy vehicle sales in 2023, with annual sales exceeding 3.02 million units. In addition to the hot domestic sales, what is even more commendable is that BYD's performance in overseas markets is also outstanding, with annual export sales exceeding 2420,000 vehicles, covering more than 400 cities in 70 countries and regions on six continents around the world. BYD's strategic layout of going overseas in an all-round way not only demonstrates BYD's global vision, but also reflects its firm belief in helping the global green energy transition.
At the Geneva Motor Show, which just opened not long ago, BYD brought eight blockbuster models, including Yangwang U8, Denza D9, Denza N7, Song Plus DM-i (named Seal U DM-i in overseas version), and showed its self-developed DM-i super hybrid technology to European consumers for the first time, becoming one of the global focuses. Its advanced technology, unique design and excellent performance amazed every audience present. These innovative products and technologies not only represent BYD's outstanding achievements in the field of new energy, but also announce to the world the rapid development of Chinese auto brands driven by technology and the rise of Chinese auto brands on the global stage.
In addition, BYD has also become the official partner of Euro 2024, further enhancing its brand influence and providing strong support for its expansion in overseas markets, especially in Europe.
It is worth mentioning that BYD also excels in corporate culture and social responsibility. In the incident of Hangzhou BYD Han car owners' righteous and courageous actions, BYD not only responded quickly and rewarded the car owners with 200,000 yuan, but also considered setting up the "BYD Car Owners Positive Energy and Righteousness and Courage Award" to promote and encourage positive social energy. This kind of active social responsibility not only reflects BYD's entrepreneurial spirit, but also wins it wide social praise.
In 2024, BYD will open with a "king bomb", and the finale of the Yuan plus glory version, I wonder if BYD's glory version will end here? But in any case, this is enough to show BYD's outstanding strength and strong market competitiveness in the field of new energy. With the gradual advancement of the conversion from oil to electricity, BYD may continue to lead the development trend of the industry and bring more high-quality and environmentally friendly automotive products to consumers. Let us look forward to this great change in the automotive industry and witness the glorious arrival of the new energy era.