The cost of customer acquisition is one of the pressures of many enterprises, with the increasingly fierce competition in the market, the difficulty of customer acquisition is accompanied by the dispersion of the platform, and the cost of customer acquisition has also increased. Using automated operations to reduce the potential cost of customer acquisition, it really doesn't have that hard for brands to acquire customers.
First of all, we need to understand what is automated operations? In simple terms,Automated operation is to automate some repetitive tasks through technical means, so as to improve efficiency and reduce costs。These technologies typically include tools for managing marketing content materials, online customer service systems, and more.
However, establishing an efficient way to automate operations is not an easy task. Many enterprises try to automate operations, but they face many problems, such as data cannot be connected, and the final conversion effect cannot be guaranteed.
In the new world of operations, automation and efficient operations are particularly important. This not only improves efficiency and reduces costs, but also lays a solid foundation for accelerating business growth.
Identifying customer acquisition channels is the first step to reaching your target audience. Who is the target audience? Are they in **? What do they want? It might make more sense to discuss the channels through which you can reach them.
In this era of high customer acquisition costs, the new ** has attracted brand attention with its wide reach and low cost.
Now everyone basically chooses social channels such as a book, a certain article, a certain article, and a certain sound. These are all gathering places for users from different circles to obtain real-time information and expertise.
*Different platforms, different ways of playing, and different degrees of control over the promotion of products, it is recommended that you can combine your own products and platform tonality, choose several platforms to open an account, focus on the operation of a platform account, reduce the link investment and human investment in customer acquisition, expand the source of customers, and reduce the cost of a single source of customers.
To acquire customers on the new platform, content marketing is an indispensable step. Customer acquisition through ** content is an operable and verifiable low-cost customer acquisition channel.
The brand's content determines the conversion rate, and it generally does not have immediate feedback, but it usually converts into the brand's key search terms within 3 months, or it is a direct visit to the data.
From the perspective of content conversion,Acquire customers through first-class content, provide customers with unique value, combine the needs of target customers, and establish a material library with the core functional concepts to be conveyed by their own products。This material library can include brand concept, product functions, industry fields, customer experience, product selling points, buying points, industry background, hot trends, development trends, cases, etc., and this material library needs to be continuously updated. Provide customers with unique value and directly hit customer pain points.
Once you have the content, it's a matter of channels。Content is about conversions, and channels are about **. Understand the traffic** rules of each platform, and reach customers with wide coverage and multiple times through content published on multiple platforms to achieve conversions.
For example, articles published on Zhihu can be supplemented by pseudo-original generators, as well as artificial reversal of paragraphs and sentences, and the content can be replaced and published on various platforms with search as the core traffic such as Baijia and Sohu. Finally, you can also extract the core paragraphs and logic, send private domain traffic, WeChat groups, IP circle of friends, pulse, and Zhihu thoughts. **The content is actually usableReed Notesnot only has high-quality creators create content, but also can monitor operational data in the background. Do a good job in content distribution and data management, and the conversion effect can be tracked.
Customer acquisition has always been the core of business, reducing business pressure has become the hard core of enterprises in the new market economy, if you want the brand to last for a long time, you must find a suitable way to obtain customers. Automated customer acquisition and low-cost operation are the key points for enterprises to be able to survive for a long time
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