Once upon a time, our lives were marked"Fast" and "convenient".and"Lazy people".tags.
In recent years, a topic of why self-heating hot pot has fallen out of favor has aroused heated discussions among people.
"Bad taste", "not affordable", "too expensive", "unsafe".and so on, such voices frequently surround everyone, so that more young people lose this interest in "self-hilarity".
"Sell 1 billion a year".This may seem like a huge number, but a few years agoIt has become the advertising endorsement of "self-hilarious pot".
From the first instant noodles, to the current self-heating hot pot, and even self-heating rice, etcA series of derivatives have appeared wildly, making countless consumers pay for it.
Known as the paradise of lazy people, self-heating hot pot eliminates the need to brush dishes, and does not limit anywhere10 minutes to achieve the freedom of hot pot.
It has become a way for many students or working groups to eat, evenHaidilaoBack then, self-heating hot pot was launched, wanting to catch a wave of traffic.
In 2017The data shows thatThe popularity of self-heating hot pot has skyrocketed, even higher than instant noodles.
I believe everyone must know that during the most popular period of self-heating hot pot, its figure appeared almost everywhere, in TV dramas, variety shows, and it is no exaggeration to say that half of the stars in the entertainment industry endorse self-heating hot pot.
Or even inLook up from the side of the streetYou can see the figure of "self-hilarious pot".
In 2019, the "Double Twelve" event, the self-hi pot appeared in various live broadcast rooms and was snatched up, even shopping platforms appearedThe goods have been sold out, they have been taken off the shelves, and the warehouses are in a hurryand so on.
Until 2020, the "lazy economy" of self-heating hot pot almost achieved a "monopoly" position.
The reason for the epidemic was that most people lived at home, and the only way to have fun was to watch dramas, and since thenSelf-heating hot pot has become a "national delicacy".
Until recent yearsThe heat of self-heating hot pot continues to decline, from the explosion of the year, to the ashes on the shelves now.
Brands are taken off the shelves, consumers are dismissive, and capital is withdrawn, and its appearance is a "flash in the pan" after all.
Why is this a problem? First of all, the first is the problem of not making money.
Who doesn't make money? Of course, capital doesn't make moneySelf-heating hot pot showed a downward trend at the end of 22TakeawayThe popularity of people tends to diversify.
What is the main reason for that? In fact, there is just one word "expensive".The cost of self-heating hot pot is too high, a few lotus root slices, a few potato vegetarian dishes, and those two meat rollsIt reached more than ten or twenty dollars
Such a price,It's better to go to the street and buy Malatang at a lower price, so "cost performance" has become the main reason for consumers to abandon it.
There is a reason why self-heating hot pot is so expensive, because it uses food freeze-drying technology, which not only ensures the taste of the food, but also ensures that it will not spoil.
There are also the costs of assembly lines, factories, etc., so the sales of Zihai pot are generally between 10 yuan and 30 yuan
But in recent years, some cheap self-heating hot pots have gradually appearedNine pieces.
Nine, nineteen pieces and ninety-three boxes are not nothing, butI can't really say what it tastes like, I believe that friends who have eaten know better.
In addition to taste, there areCan't get enough to eatThis problem, it stands to reason that if you go outside for 20 yuan, you can eat enough anyway, but the amount of self-heating hot pot can only eat three points full at best, forPeople with small meals may be eight points full
Therefore, these things have become a reason for consumers to abandon self-heating hot pot.
And there are many people who say,The only advantage of self-heating hot pot is that it is more convenient, but you can't eat anytime and anywhere, it can only be counted as oneActs as a "substitute" for meals, as we often sayInstant noodlesPretty much the same thing.
In recent years, in addition to takeaway, "prefabricated dishes" have also become a "thunder point" in the hearts of many consumers, many people think that prefabricated dishes are unhealthy, so self-heating hot pot has been even more beaten into the cold palace.
In recent years, the newly launched self-heating rice, I don't know if you have eaten it, and there was a hot search on the Internet for a while because of the self-heating rice, because some people saidRice that is self-heating rice is not really rice, which at one time caused all kinds of problems.
12306 once issued a statement because of the self-heating hot pot, saying that it is not recommended to let passengers eat self-heating hot pot in the carriage.
As the saying goes,There must be a reason for everything。The temperature of the self-heating hot pot is very highSo if you are not careful, it will cause the problem of burnsAnd at this time when the meal is heated, a lot of smoke is generated.
And this smoke will trigger a smoke alarm in the confined air, and even triggeredSelf-heating bag**Therefore, the issue of security has also become a reason for many people to abandon it.
It can be popular for a while, but it can't be popular for a lifetime。The essence of the self-heating pan is actually the samePre-made dishesThere is no difference, plus now that takeaway is so developed, although the self-heating pot is convenient, you still need to do it yourself, so more people still prefer takeout.
There are also many people who say that the self-heating pan itself has no characteristicsIt is undoubtedly those Internet celebrities and celebrities who have driven it, although it is not excluded that there is such a possibility, but nowadays"The era of self-heating".Long gone.
Perhaps the self-heating pan can be seen as a derivative of the original instant noodlesInstant noodles have always been known as a "junk food".But when it comes to fast food, there really is no one who can shake its position.
Even "old Beijing instant noodles" have become a kind of "food" that everyone misses. Instant noodles are cheaper than those bells and whistles, and the taste is okay, affordable, and cost-effectiveSo it has become a food for many people
And in recent years, there have been more and more shops that have becomeInternet celebrity check-in points, there are more and moreInfluencer shopOn the surface, it is said how affordable and delicious it is, but in fact it is not as perfect as imagined.
A cake, an ice cream, just add some peripherals and copywriting that people can't understand, and you can sell it for more than 20 yuan.
"Taro Cheese", "Mochi Caramel", "Oreo Crumble".And so on a thousand strange flavors on the various menus,One can't help but frown.
"The First Cup of Milk Tea in Autumn", "Starch Sausage Bouquet", "Autumn Three-Piece Set".And so on, bothIt has become a marketing gimmick for people
The snacks on the street, as far as the eye can see, are all Internet celebrity stalls, but they change back and forth, in fact, they are all those things in the end.
The same goes for self-heating pans, which at first became a fresh interest for people, but in the end it was overwhelmed by the huge wave behind it, finallyNobody cares
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"Internet celebrity self-heating hot pot, why has it become "cold"?? 2024-02-18 11:53·Red Star News.**10,000 Fans Incentive Plan12306 It is recommended not to bring a self-heating pot to the high-speed rail as much as possible"2023-07-19 19:04·Guangming.com.