Dear audience friends, during this time we are watching a wonderful game, which is not in the cinema, but in the plot of the film. Previously, Hollywood studios had high hopes for the Chinese market, but only six days later, "Argyle: Mystery**" seemed to have lost hope of saving the box office. In China, the $200 million film has been met with an indifferent response from the market.
The fact is that although the most popular Chinese film company started showing it nearly half a month ago, theaters have given "Argyle: Mystery**" a chance to show its face. How's it going? The movie suffered Waterloo at the beginning, and the release time was only 39%, or 4.4 percent of the films, had a box office of only 3.45 million on the first day. In the following days, the situation still did not improve, and the total box office in six days only reached 13.07 million, which can be said to be a depression.
Avatar is similarly dismal in the North American market, with a Rotten Tomatoes freshness rating of only 37%, compared to $41.69 million in North America. China is the world's largest ticket bank, and people expect it to turn things around, but in the United States, its audience has become more demanding. Although Argyll: Mystery** has a good effect, the storyline is too similar and there is no innovation, and Chinese audiences can no longer rely on the impact of the picture to obtain beauty, but need a kind of resonance that can arouse their deep emotional resonance.
The film also made a mistake by using celebrity influence to attract more viewers, using the "superhero" Henry Cavill excessively in the advertisement. But this method didn't play a big role, because the audience was tired of watching this routine, so they became rational and didn't blindly pursue those big stars, they valued the quality of the story and the movie more.
The development of the mainland is actually a microcosm of the development of China's film industry, and the box office results of local stunt films such as "Fengshen" and "The Wandering Earth" have proved the strength of Chinese films. Hollywood's victory in China depends not only on stunts and superstars, but more importantly, on a plot that is impressive, can move the public, and can move the public. The loss of Argyll: Mystery** may serve as a warning.
It seems that the box office turnaround of "Argyle: Mystery**" in China is a difficult thing. I don't know what everyone thinks? Do you also think that a good film must have a moving plot? Let us know in the comments section