Kunpeng Project
The new trend of the sunscreen market, the change of raw materials and the competition of the best businessmen, who will emerge?
The report we are reading is Sun Protection: An Important Step in the Fight Against Photoaging. The report is 30 pages long. For more important takeaways and key ideas, please refer to the original report, the full version at the end of the article.
Interpret the basics of the report.
This report provides an in-depth analysis of the development trend of the sunscreen product market, the impact of the update of the sunscreen concept on the category penetration, and analyzes the evolution of sunscreen ingredients and the market performance of the raw material manufacturers. With the update of the concept of sunscreen, the sunscreen product market is developing in the direction of specialization, efficacy diversification and group segmentation, which should become a new growth point for brands. The evolution of sunscreen ingredients and the market performance of the top performers will also have a significant impact on the future development of the sunscreen market.
1) Update the concept of sunscreen and increase the popularity of sunscreen products.
The market penetration of sunscreen products is expected to continue to rise as consumers become more aware of the importance of sun protection. With the arrival of the peak season, we recommend focusing on catalysis. Sun protection is not only a means of fighting ultraviolet rays, but also an important measure to prevent photoaging and anti-aging. In recent years, the sunscreen category has grown rapidly, and the penetration rate is expected to continue to increase. It is recommended to pay attention to the performance of major raw material manufacturers and brands in the field of sunscreen raw materials in the sunscreen product market.
2.New trends in the sunscreen market.
With the renewal of the concept of sun protection, ultraviolet rays are considered to be the main cause of exogenous aging. As a result, the sunscreen market presents a new development trend. Judging from the market performance of major brands in the industry, there is still room for improvement in the penetration rate of sunscreen products. It is estimated that by 2030, the terminal market size of sunscreen products will reach 43.6 billion yuan, and the market size of sunscreen ingredients will reach 1.5 billion yuan.
3.The sunscreen market is highly competitive in 2024.
The sunscreen market is expected to continue to be the focus of brand competition in 2024. The significant increase in the number of approved sunscreen registrations in 2023 indicates that more approved sunscreen products will be available in 2024, leading to higher growth in the sunscreen category. Contribute.
4.The evolution of sunscreen ingredients.
The variety of sunscreen raw materials and the synergistic characteristics between varieties. The new sunscreen is favored by the market because of its superior performance, and the downstream demand is growing rapidly. Although the growth rate of traditional sunscreen products is relatively slow, it still occupies a significant position in the market.
5.Sunscreen ingredients** are benefiting from the market growth.
In the field of sunscreen raw materials, some companies, such as KOS Co., Ltd., Hubei Fengfeng, Yidu Huayang, Chongqing Vulcan, etc., have performed well. Benefiting from the rapid growth of new sunscreen products and the stability of traditional sunscreen products, the performance of these companies is expected to continue to grow. Among them,"One super"Enterprises have become market leaders, and small and medium-sized enterprises are also growing in an orderly manner in the competition.
Excerpt from the report. Due to space limitations, only part of the content will be introduced; Please follow the Wildlife Research Society for the full report.
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