In the fierce competition in the education and training market, the traditional offline promotion method has gradually revealed problems such as low marketing efficiency and low user trust. In the face of such a market environment, education and training institutions need to change their thinking, seek breakthroughs, and rely on online drainage and promotion to carry out a wide range of activities on the Internet to enhance brand awareness and influence.
Take advantage of the online school's marketing system.
Education and training institutions can make full use of the marketing system of the first online school, generate marketing posters, scan the code to obtain trial courses, etc., and use coupons, free trial classes and other tools to improve the learning experience of students, form a benign word-of-mouth marketing, bring better service support to students, and improve user retention rate. At the same time, it can also be matched with popular offline marketing models, such as grouping, bargaining, seckill, distribution, etc., to help institutions complete online promotion and save operating costs.
Take advantage of the service reputation of education and training institutions.
Good reputation is an important competitiveness of education and training institutions, and institutions can naturally win the reputation of students and parents by providing high-quality teaching services and paying attention to the growth and satisfaction of students. On this basis, education and training institutions can also display students' learning achievements and evaluations through online channels, such as social **, official**, etc., to further convey brand value.
Take advantage of student referrals.
Education and training institutions can also take advantage of the marketing of student referrals. Encouraging existing students to recommend an agency to friends and family can not only expand brand influence, but also reduce customer acquisition costs. In order to increase the enthusiasm of student referrals, education and training institutions can set up corresponding reward mechanisms, such as coupons, course packages, etc., to stimulate students' enthusiasm for recommendation.
In the face of market competition pressure, education and training institutions need to continuously innovate marketing thinking and strategies, give full play to the advantages of online channels, and achieve the improvement of brand and user conversion. Through online school marketing systems, service reputations and student referrals, education and training institutions are expected to stand out in the fierce market competition and achieve sustainable development.