I. Introduction
Transformer parallel cabinet is a kind of power equipment that runs multiple transformers in parallel, mainly composed of parallel switches, parallel controllers, current transformers, voltage transformers, protection devices, etc. The function of the transformer parallel cabinet is to automatically adjust the number of transformers in parallel according to the load change, so as to improve the operation efficiency and safety of the transformer, reduce the loss and failure rate of the transformer, and prolong the service life of the transformer.
With the growth of China's power demand and the upgrading of the power system, the market demand for transformer parallel cabinet has also shown a steady growth trend. According to 3**, the market size of China's transformer parallel cabinet industry will increase from 4.2 billion yuan in 2022 to 7.5 billion yuan in 2029, with an average annual compound growth rate of 85%。
In order to better understand the market situation and development trend of the transformer parallel cabinet industry and provide effective market research services for enterprises, the consulting company adopts the case analysis method as the main method of its market research. The case analysis method is a research method that reveals the internal laws and characteristics of specific individuals, organizations or events through in-depth description, explanation and evaluation. The case study method has the following advantages:
It can provide rich details and background information to increase the authenticity and persuasiveness of the research;
The research object can be analyzed from multiple angles and levels, which increases the comprehensiveness and depth of the research.
The particularity and complexity of the research object can be discovered and explored, and the innovation and inspiration of the research can be increased.
Quantitative and qualitative data and methods can be combined to increase the validity and reliability of the study.
Taking a consulting company as an example, this paper introduces how to use the case analysis method to conduct market research on the transformer parallel cabinet industry, including determining the research purpose, selecting the case object, collecting and analyzing the data, and proposingConclusionand recommendations. This paper also analyzes the limitations of the case study method and its application value in the market research of the transformer parallel cabinet industry.
2. Purpose of the study
Founded in 2008, the consulting company is a consulting agency specializing in industry research, market research, investment and financing consulting, IPO listing consulting and other services, with rich industry data and professional team, and has provided professional consulting services to more than 5,000 customers. The market research services of the consulting company mainly include market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research and other segmentation consulting services.
The purpose of the research of the consulting company is to better understand the market situation and development trend of the transformer parallel cabinet industry, provide effective market research services to its customers, and help them formulate reasonable market strategies and investment decisions. Specifically, the research objectives of the consulting firm include the following aspects:
Analyze the market size, market structure, market demand, market supply, market competition and other basic conditions of the transformer parallel cabinet industry;
Analyze the influencing factors such as the development environment, development momentum, development obstacles, development opportunities, and development threats of the transformer parallel cabinet industry;
Analyze the technical level, technological innovation, technology trend, technology demand, technology supply and other technical factors of the transformer parallel cabinet industry;
Analyze the main enterprises, main products, main channels, main customers, main competitive strategies and other market players in the transformer parallel cabinet industry;
* The future development trend, future market demand, future market supply, future market competition and other market prospects of the transformer parallel cabinet industry;
Put forward market entry strategy, market expansion strategy, market maintenance strategy, market exit strategy and other market suggestions for the transformer parallel cabinet industry.
3. Case selection
In order to use the case analysis method to conduct market research on the transformer parallel cabinet industry, the consulting company needs to select one or more representative and typical case objects as the focus of the research. The principles of case selection are:
The case object should be consistent with the research purpose and research question, and be able to provide relevant data and information;
The case object should have a certain scale and influence, and can reflect the overall situation and characteristics of the transformer parallel cabinet industry;
The case objects should have a certain degree of difference and diversity, and be able to show the internal differences and diversity of the transformer parallel cabinet industry;
The case object should be accessible and operable, and can be easily collected and analyzed.
Based on the above principles, the consulting firm selected the following three case objects:
Case 1: The leader of the domestic transformer parallel cabinet industry - TBEA Co., Ltd. *** hereinafter referred to as TBEA);
Case 2: The rising star of the domestic transformer parallel cabinet industry - Nanjing Potevio Power Equipment*** hereinafter referred to as Nanjing Potevio);
Case 3: The leader of the foreign transformer parallel cabinet industry - Siemens Energy Group of Germany (hereinafter referred to as Siemens Energy).
The following is a detailed analysis of these three case objects.
Fourth, case analysis
4.1 TBEA.
TBEA is the largest manufacturer of transformers and power equipment in China, founded in 1994 and headquartered in Beijing, with more than 20 subsidiaries and branches, covering transformers, switchgear, power electronic equipment, power automation equipment and other fields, serving many industries such as electric power, industry, transportation, petroleum, chemical and so on. TBEA's transformer parallel cabinet products mainly include:
ZBW series intelligent transformer parallel cabinet: using microcomputer control technology, to achieve transformer automatic parallel, automatic switching, automatic balance, automatic protection and other functions, suitable for 10kV, 35kV and other voltage levels of transformer parallel operation;
ZBZ series intelligent transformer parallel cabinet: adopts modular design to realize the functions of automatic paralleling, automatic switching, automatic balance, automatic protection and other functions of transformer, which is suitable for parallel operation of transformers of 6kV, 10kV and other voltage levels;
ZBK series intelligent transformer parallel cabinet: using touch screen control technology, to achieve automatic parallel, automatic switching, automatic balance, automatic protection and other functions of transformer, suitable for 0Transformers of 4kV and other voltage levels are operated in parallel.
TBEA's transformer parallel cabinet products have the following characteristics:
High efficiency and energy saving: by automatically adjusting the number of transformers in parallel, the operation efficiency of the transformer is improved, the loss of the transformer is reduced, and the electric energy is saved;
Safe and reliable: By automatically monitoring and protecting the operating status of the transformer, it can prevent overload, overheating, short circuit and other faults of the transformer, and ensure the safe operation of the transformer;
Intelligent and convenient: through automatic control and display of the operating parameters of the transformer, it is convenient for the user's operation and management, and the user's experience is improved;
Flexible adaptation: Through modular and standardized design, it can meet the needs of transformers of different voltage levels, different capacities and different occasions for parallel operation, and adapt to the needs of different users.
TBEA's transformer parallel cabinet products occupy a high share in the domestic market, and its main customers include large power and energy enterprises such as State Grid, China Southern Power Grid, Huaneng Group, Huadian Group, Sinopec, PetroChina, etc., as well as small and medium-sized users such as power companies, industrial enterprises and civil buildings in various regions. TBEA's transformer parallel cabinet products have also been exported to Southeast Asia, Africa, the Middle East and other international markets, and have been widely recognized and praised.
A typical case of TBEA's transformer parallel cabinet products is the transformer parallel cabinet solution provided for the Beijing Olympic Games. In order to meet the power demand of the Beijing Olympic Games, TBEA provided ZBW series intelligent transformer parallel cabinets for the main venues and supporting facilities of the Olympic Games, realizing the efficient, safe, intelligent and flexible parallel operation of the transformers and ensuring the smooth progress of the Olympic Games.
4.2 Nanjing Putian.
Founded in 2005 and headquartered in Nanjing, Nanjing Potevio is a high-tech enterprise specializing in the R&D, production, sales and service of transformer parallel cabinets, with a modern production base and a technology research and development center, covering transformer parallel cabinets, transformer automation control systems, transformer intelligent monitoring systems and other fields, serving many industries such as electric power, industry, transportation, petroleum, and chemical industry. Nanjing Potevio's transformer parallel cabinet products mainly include:
PTZB series intelligent transformer parallel cabinet: using microcomputer control technology, to achieve transformer automatic parallel, automatic switching, automatic balance, automatic protection and other functions, suitable for 10kV, 35kV and other voltage levels of transformer parallel operation;
PTZBK series intelligent transformer parallel cabinet: touch screen control technology is used to realize the functions of automatic paralleling, automatic switching, automatic balance, automatic protection and other functions of transformer, which is suitable for 0Transformers of 4kV and other voltage levels are operated in parallel.
Nanjing Potevio's transformer parallel cabinet products have the following characteristics:
High efficiency and energy saving: by automatically adjusting the number of transformers in parallel, the operation efficiency of the transformer is improved, the loss of the transformer is reduced, and the electric energy is saved;
Safe and reliable: By automatically monitoring and protecting the operating status of the transformer, it can prevent overload, overheating, short circuit and other faults of the transformer, and ensure the safe operation of the transformer;
Intelligent and convenient: through automatic control and display of the operating parameters of the transformer, it is convenient for the user's operation and management, and the user's experience is improved;
Flexible adaptation: Through modular and standardized design, it can meet the needs of transformers of different voltage levels, different capacities and different occasions for parallel operation, and adapt to the needs of different users.
Nanjing Potevio's transformer parallel cabinet products occupy a certain share in the domestic market, and its main customers include large power and energy enterprises such as State Grid, China Southern Power Grid, Huaneng Group, Huadian Group, Sinopec, PetroChina, etc., as well as small and medium-sized users such as power companies, industrial enterprises and civil buildings in various regions. Nanjing Potevio's transformer parallel cabinet products have also been exported to Southeast Asia, Africa, the Middle East and other international markets, and have been recognized and praised to a certain extent.
Case 3: The leader of the foreign transformer parallel cabinet industry - Siemens Energy Group of Germany (hereinafter referred to as Siemens Energy).
Founded in 2008 and headquartered in Munich, Germany, Siemens Energy is one of the world's largest manufacturers of power and energy equipment, with approximately 90,000 employees and its business covers power generation, power transmission, power distribution, power services and other fields, serving many industries such as power, industry, transportation, petroleum and chemicals. Siemens Energy's transformer shunt cabinet products mainly include:
SIVACON S8 series intelligent transformer parallel cabinet: using digital technology, the transformer can be automatically paralleled, automatically switched, automatically balanced, automatically protected and other functions, suitable for 10kV, 35kV and other voltage levels of transformers in parallel operation;
SIVACON 8PS series intelligent transformer parallel cabinet: adopts modular design to realize the functions of automatic paralleling, automatic switching, automatic balance and automatic protection of transformers, and is suitable for parallel operation of transformers of 6kV, 10kV and other voltage levels;
SIVACON 8PJ series intelligent transformer parallel cabinet: using touch screen control technology, to achieve automatic paralleling, automatic switching, automatic balance, automatic protection and other functions of transformer, suitable for 0Transformers of 4kV and other voltage levels are operated in parallel.
Siemens Energy's transformer parallel cabinet products have the following characteristics:
High efficiency and energy saving: by automatically adjusting the number of transformers in parallel, the operation efficiency of the transformer is improved, the loss of the transformer is reduced, and the electric energy is saved;
Safe and reliable: By automatically monitoring and protecting the operating status of the transformer, it can prevent overload, overheating, short circuit and other faults of the transformer, and ensure the safe operation of the transformer;
Intelligent and convenient: through automatic control and display of the operating parameters of the transformer, it is convenient for the user's operation and management, and the user's experience is improved;
Flexible adaptation: Through modular and standardized design, it can meet the needs of transformers of different voltage levels, different capacities and different occasions for parallel operation, and adapt to the needs of different users.
Siemens Energy's transformer parallel cabinet products occupy a high share of the international market, and its main customers include power and energy enterprises in Europe, North America, Asia and other regions, as well as small and medium-sized users such as power companies, industrial enterprises and civil buildings in various countries. Siemens Energy's transformer parallel cabinet products also have a certain influence in the domestic market, and carry out technology transfer and product sales with some domestic partners.
A typical example of Siemens Energy's transformer parallel cabinet product is the transformer parallel cabinet solution for Berlin, Germany. In order to meet the power demand of Berlin, Germany, Siemens Energy provided SIVACON S8 series intelligent transformer parallel cabinets for major venues and supporting facilities in Berlin, realizing efficient, safe, intelligent and flexible parallel operation of transformers and ensuring Berlin's power supply**.
V. Conclusions and recommendations
Through the analysis of the three cases of TBEA, Nanjing Potevio and Siemens Energy, the consulting company came up with the followingConclusionand recommendations:
With the growth of power demand and the upgrading of the power system, the market demand for transformer parallel cabinet has also shown a steady growth trend;
The development of the transformer parallel cabinet industry is affected by policy, economy, society, technology, environment, law and other aspects, and there are certain opportunities and threats;
The technical level of the transformer parallel cabinet industry has been continuously improved, technological innovation and technical demand have promoted the progress of the industry, and the technology trend and technology supply have affected the pattern of the industry;
The market competition in the transformer parallel cabinet industry is becoming increasingly fierce, the differentiation and diversification between market players show the internal dynamics of the industry, and the competition strategy of market players determines the external image of the industry;
The future development trend of the transformer parallel cabinet industry is to develop in the direction of efficiency, safety, intelligence and flexibility, the future market demand is to develop in the direction of diversification, individuality and customization, the future market supply is to develop in the direction of concentration, standardization and collaboration, and the future market competition is to develop in the direction of quality, service and innovation.
According to the aboveConclusion, the consulting company has made the following recommendations for the market research of the transformer parallel cabinet industry:
Market entry strategy: For enterprises that want to enter the transformer parallel cabinet industry, they should fully understand the basic situation and development trend of the industry, choose the appropriate voltage level, capacity, occasion and other market segments, determine their target customers and competitors, formulate reasonable product positioning and strategy, establish effective channels and promotion methods, pay attention to product quality and service, and accumulate brand and reputation;
Market expansion strategy: For enterprises that have a certain foundation in the transformer parallel cabinet industry, they should continue to pay attention to the development environment and influencing factors of the industry, grasp the development opportunities and threats of the industry, expand their product types and scales, open up new market areas and regions, increase their market share and influence, strengthen the relationship with customers and partners, and improve their market competitiveness;
Market maintenance strategy: For enterprises that have a strong position in the transformer parallel cabinet industry, they should continue to pay attention to the technical level and technical factors of the industry, seize the technological innovation and technical needs of the industry, increase their own technology research and development and investment, improve their own technical level and advantages, lead the industry's technology trends and technology supply, maintain their own technology leadership and market leadership, and create their own technology brand and market brand;
Market exit strategy: For enterprises that have been unable to continue operating in the transformer parallel cabinet industry, they should identify the development obstacles of the industry and their own disadvantages in a timely manner, formulate a reasonable exit plan and exit method, minimize their losses and risks, look for other development opportunities and directions, or cooperate with other enterprises or mergers and acquisitions to achieve their own transformation or reorganization.
6. Summary
Taking a consulting company as an example, this paper introduces how to use the case analysis method to conduct market research on the transformer parallel cabinet industry, including determining the research purpose, selecting the case object, collecting and analyzing the data, and proposingConclusionand recommendations. This paper also analyzes the advantages and limitations of the case study method, as well as its application value in the market research of the transformer parallel cabinet industry. The purpose of this article is to provide a reference and reference for the market research of the transformer parallel cabinet industry, hoping to contribute to the development of the transformer parallel cabinet industry.