On March 3, with the opening of the National Committee of the Chinese People's Political Consultative Conference, the 2024 national "two sessions" officially kicked off. In the past years, the representatives and members of the "two sessions" will have heated discussions on topics such as "inheritance and protection of cultural relics and cultural heritage" and "digitization of cultural heritage".
In recent years, the state has paid more and more attention to the inheritance and protection of intangible cultural heritage and traditional crafts, and has repeatedly pointed out the direction and given practical support from the policy level.
In August 2021, the General Office of the Communist Party of China issued the "Opinions on Further Strengthening the Protection of Intangible Cultural Heritage", which mentioned that it is necessary to "encourage qualified localities to build intangible cultural heritage museums, promote the transformation of national intangible cultural heritage representative projects, and build new inheritance experience centers, including intangible cultural heritage museums, inheritance experience centers (institutes, points), etc., which integrate inheritance, experience, education, training, A system of inheritance and experience facilities integrating tourism and other functions. Encourage social forces to set up inheritance experience facilities. Research and improve the management system of intangible cultural heritage museums, and establish a system for the record, evaluation and grading of intangible cultural heritage museums. ”
June 2022. Eight ministries and commissions, including the Ministry of Culture and Tourism, together with the State Intellectual Property Office and the National Rural Revitalization Administration, issued the "Notice on Promoting the High-quality Inheritance and Development of Traditional Crafts", which requires "strengthening the research on the contemporary value of traditional crafts." Deeply excavate the history of exchanges and integration of various ethnic groups contained in the development of traditional crafts, and support the research on the innovation and integration of excellent traditional handicrafts of various ethnic groups. Support the holding of academic seminars on traditional crafts, strengthen exchanges and cooperation between inheritors of traditional crafts, representatives of enterprises and industry organizations, and promote the research and transformation of theories and technologies. Increase support for the selection of topics for traditional crafts, and promote the publication of monographs, translations, and atlases on traditional crafts. ”
At the same time, the "Notice" also requires to increase the publicity and promotion of traditional crafts, strengthen the popularization of communication, and strengthen international exchanges and cooperation, encourage traditional crafts to go out, display the achievements of China's intangible cultural heritage protection, tell Chinese stories well, and spread Chinese voices.
A museum that frequently appears in the circle of international cultural exchanges.
It is under the background of the state's policy of vigorously supporting the inheritance and protection of intangible cultural heritage and encouraging traditional crafts to go global, that the Zini Chunhua Museum in Yixing City, Jiangsu Province continues to be out of the circle, and its collection works are frequently displayed in various international cultural exchange activities.
On February 2, on the eve of the Chinese Lunar New Year, the Purple Clay Chunhua Museum selected a purple clay pot with unique Chinese characteristics from the collection of the "Messenger" series of purple clay pots and presented it to the Embassy of the Republic of Panama in China. During the 2023 Eurasian Economic Forum, the Chinese ceramics series and publicity brought by the Purple Clay Chunhua Museum were unveiled at the 10th Anniversary Film and Television Exhibition of the "Belt and Road" Initiative. The exhibits show the whole process of pottery works from raw Pi production to high-temperature firing and then to finished art, with unique ideas, exquisite craftsmanship, high and elegant, highlighting the breadth and profundity of China's excellent traditional culture, bringing a different wonderful experience to the audience, spreading Zisha culture in the Belt and Road cultural exchanges, promoting international cultural exchanges, and telling Chinese stories.
Earlier in 2019, the Zini Chunhua Museum was invited to participate in the Beijing World Horticultural Exposition, and set up the public welfare C6 Zini Chunhua Museum and WF4 Chinese Intangible Cultural Heritage Museum during the exhibition. During the 2018 Beijing International Cultural Expo, the Zini Chunhua Chinese and Foreign Museum Art Exchange Conference was held in Beijing, which was the first to promote the "revitalization" of Chinese and foreign museums on the road of innovation and development, help museums inherit culture and mutual learning between civilizations, and promote the diversification and international development of museums.
Zini Chunhua Digital Museum is online The combination of technology and art inherits the culture of Zisha.
Different from general museums, Zini Chunhua Museum is a museum integrating raw ore, formula, tool, manufacturing, firing, and display, with an exhibition area of about 8,000 square meters and four areas according to function. The director of the museum is Geng Chunhua, the executive director of the Chinese Business History Society, the deputy director of the Belt and Road Professional Committee of the Society, and the creator of purple sand pottery.
Founded at the end of 2017, the Purple Clay Chunhua Museum has been in operation for more than 6 years. At present, the museum displays nearly 100 pieces of ancient pottery, antique furnishings and more than 500 personal representative works collected by Geng Chunhua, as well as famous works of Zisha masters in various periods, with a total of thousands of collections. Rooted in traditional Chinese culture, the museum also absorbs the nutrients and inspiration of nature, and its collection of ceramic works not only creates a delicate balance between the divine and the similar, but also integrates the genes of technology and art, which is unique among the ceramic art museums.
In 2023, taking advantage of the digitization of cultural museums, in order to facilitate purple sand lovers across the country and around the world, the Zini Chunhua Digital Museum will be officially launched. The digital museum displays the fine collections of the Zini Chunhua Museum in the form of high-definition**, and is equipped with explanations and creation stories, so that purple sand lovers can enjoy the exquisite purple clay pot works without leaving home. In addition to appreciating the works on the digital museum, netizens can also learn about the history and production process of purple clay pots through **. In the future, the digital museum will also launch digital purple sand pot products, and each digital collection will be equipped with an exclusive collection certificate, as well as exclusive copyright and design patents to ensure that purple sand lovers can obtain truly valuable online collections.
30 years ago, Master Gu Jingzhou personally inscribed "Purple Clay Chunhua" to the curator Geng Chunhua, so due to fate, the Purple Clay Chunhua Museum was born, and the name of the museum is entrusted with the ardent expectations of the previous masters, and also left a topic for the younger generations of potters to pursue and explore for a lifetime. 30 years later, the Chunhua Museum has lived up to its expectations and steadily grown into a platform for global purple sand enthusiasts to communicate, explore and interact, and undertake the important task of cultural inheritance of the museum.
In the future, Zini Chunhua Museum will give full play to its advantages, integrate the promotion of ceramic culture into the construction of national cultural soft power, make culture come alive, and contribute wisdom and strength to promote the high-quality development of the cultural industry and build a cultural power. Continuous efforts to shape the essence of Chinese culture. At the same time, it will also strengthen international exchanges and help Chinese culture go global.