With the theme of "digital empowerment of high-quality development".China Convention and Exhibition Industry Digital Innovation Conference (CEIDIC).It was held on March 1. More than 500 people, including departments, experts and scholars, gathered at the scene to jointly discuss topics such as how digitalization can help the transformation and upgrading of the exhibition industry, and how the application of new AI technologies can promote the high-quality development of the event and exhibition industry. Jiang Zhongfeng, Vice President of D&S Media and Head of AIGC Innovation and R&D CenterInvited to attend as a representative in the field of PR and communication, in:Main venuePublished in:"Innovation and Upgrading of Event Marketing Driven by AIGC".The keynote speech was combined with D&S Media's innovative research and practical experience in the field of AIGC, and in-depth understanding of the application prospect of AIGC technology in the field of event marketing and MICE cultural tourism, insight into its impact on the industry, and how to maintain competitiveness in the ever-changing market environment.
Jiang Zhongfeng said that in 2024, AIGC has entered the stage of "application explosion" from the stage of "cognitive enlightenment" and is leading the rapid development of the fourth "intelligent industrial revolution".Customer OperationsMarketing salesSoftware EngineeringwithProduct research and developmentIt has a profound impact on all walks of life, helping enterprises reduce business and technology costs and improve sales and production efficiency. At the same time, the widespread use of AI is also infiltrating and impactingBrand marketingIndustrial manufacturingMICE Eventsand other industries, promote the value upgrade of interactive experience, creative efficiency, strategic decision-making and other aspects, and empower brands to develop better and faster.
Jiang Zhongfeng also mentioned that with the explosive development of AIGC, AI applications will be presentedSuper EntranceDiversified and innovative applicationsMultimodal energyforceai agentEmbodied intelligenceLightweight modelAI ** breakthroughExplosion of new skills in the professionThe communication and marketing industry will also enter the era of full-link intelligent content marketing driven by AIGC, where high-quality personalized content will be accurately reached to target users, and users will also get a more intelligent immersive interactive experience.
Finally, Jiang Zhongfeng shared with you the latest practice of D&S in the field of AIGC, which has been joined hands with D&SGuangqi HondaChangan MazdaGeely GalaxyChang'an QiyuanMoutaiand other well-known brands at home and abroad have created customized content such as graphic design, creativity, and communication copywriting based on AI technology, greatly improving the quality and efficiency of brand content production, linking brands and users with high-quality content, and empowering brand marketing innovation and upgrading.
In the future, D&S will also spare no effort to work with users to maintain market competitiveness with innovation and technology in the era of continuous change, and stand at the forefront of the times.
China Convention and Exhibition Industry Digital Innovation Conference
The China Events Industry Digital Innovation Conference (CEIDIC) is hosted by the China Convention and Exhibition Economy Research Association, the people of Deqing County, Huzhou City, Zhejiang Province**, and organized by the Digital Convention and Exhibition Working Committee of the China Convention and Exhibition Economy Research Association. With the theme of "digital empowerment of high-quality development", this conference integrates "high-end conference + special seminar + business negotiation + professional training + industry promotion", and sets up thematic forums such as digital exhibition, digital conference, event marketing and AI special session, aiming to help the transformation and upgrading of the exhibition industry with digitalization, share the application of new technologies in the field of digital exhibition, digital conference and event marketing, and explore new directions, new models, and other digital directions, new models, The new path analyzes the high-quality development path of the exhibition industry and the pain points and difficulties of digital transformation, releases digital dividends, and grasps digital opportunities.