Sial Meetime has saved up! After a year, Xiya has traveled through several major cities such as Shanghai, Beijing, Shenzhen, and Zhongshan. In the face of the continuous iteration of the current food and beverage market, a series of offline salon activities have been created for SIAL's friends with hot topics in the industry as the starting point.
Eight "small but fine" theme salons, rooted in the international ** platform of SIAL, as well as years of insight and judgment on the Chinese market, accurately snipe the development of food and beverage enterprises, and cooperate with head experts to dismantle the password behind brand marketing, build a professional and customized business social platform, and gather feasible development ideas to continuously empower the food and beverage industry.
Cross-border cooperation and innovation have become new opportunities.
Sustainability and environmental protection become social responsibility.
In the era of upheaval, brand is king, and change builds value or becomes a new way out for marketing.
Consumers perceive health factors as far more important than deliciousness and value for money.
Clear the fog and find the way to crack the chain neck.
Breaking the circle and stimulating the emotional link between the product and the consumer will be the traffic password.
2024 SIAL MEETIME is here! Xiya will deeply cultivate several popular sectors in the food and beverage industry, focusing on the depth of topics around food and beverage people**. Convene food and beverage partners and elite groups to expand cooperative relations, get to know business contacts, grasp opportunities, stand out with higher efficiency, and improve brand voice.
The industry is too volatile, and many entrepreneurs are confused about whether to transform and develop a new business curve. "Suffering and going around in circles" is not the true meaning of entrepreneurship, how to choose the right track, open up more channels for win-win cooperation and common prosperity, and improve risk resistance have become the premise that entrepreneurs must face and consider.
In 2023, the entire catering industry is accelerating its staking efforts, especially in the new tea beverage track. The category dividend gradually dissipated, the market growth slowed down, and the new tea beverage brands were collectively involved in the scale war and the whirlpool of the first war. In this rapidly changing arena, no one seems to be able to continue the Buddhist lineage, and if you are not careful, you may be kicked out. Entering the new year, how will the new tea brand break through? How will this track develop, and will entrepreneurs still be able to enter? "Save up! The offline salon will focus on penetrating the tea industry, triggering the cutting-edge trend radar, and providing a first-hand trend in the industry for tea brands and consumers.
Based on SIAL Paris' insight into the global food industry development trends, focusing on the international market. Through global consumption trends, we have a clearer judgment on the future development direction of food and beverage. How to bring vitality to the brand?How can we effectively identify which trends offer the greatest opportunities for development or growth?The application of hot products in the food, beverage and foodservice industry has identified and faced the ongoing uncertainties and new challenges in the international food and beverage market.
In recent years, AI models have emerged in a blowout to participate in all aspects of advertising production, and with the accelerated penetration of the application level, the marketing industry has also undergone new changes. Consumers' focus has shifted from the underlying logic of marketing to efficiency and emotion, and brand marketing is also broadening the boundaries of creative planning. In other words, marketing is eating away at people's trust. How to win the hearts of the people for a long time in the traffic pool of "random flowers gradually charming eyes" is also a topic worth sustaining.
Marketing innovation drives cross-border cooperation. Tea shops began to make coffee, and coffee shops made day coffee and night wine. From the horizontal competition of peer brands to the cross-border battle involving the new track, the "tea, coffee and wine" track melee is in full swing. When giants compete to cross borders, it brings a more fierce competition market. Business models are constantly innovating, and new business forms are emerging.
Lottery + coffee" two non-related industries cross-border integration, quickly popular in various places, this innovative form of mixing and matching has attracted the interest of many consumers. The unique consumer experience has gained a wave of popularity, which stands out from the fierce market competition for enterprises and demonstrates the vitality of brand innovation. There are bound to be infinite possibilities for tea, coffee and wine, which also means that there are still many new players entering the market space.
On March 22nd, Sial Meetime saved up!Thea
Coordinates Shanghai] Tea, coffee and wine are not separated, and mixing and matching is promising.
Cross-border must be divided into "see who borrows whose light".
Event Period:13:00-17:00 on March 22, 2024
Event Location:Shanghai (the staff will notify the specific location after successful registration).
Number of participants:Limited to 30 people.
Registration Fee:Free for a limited time (original price 299 yuan).
Prerequisites:Colleagues in the food, beverage, and catering industry (including but not limited to brands, manufacturers, founders, distributors, etc.).
Sial Meetime has saved up! SEA] is our new theme series of salon activities for the food industry, each issue of different forms of theme activities to convene food, beverage, catering industry practitioners to participate, in a relaxed and pleasant atmosphere to obtain industry knowledge, make new partners, open up more potential business opportunities.
SIAL 2024 (Shanghai) will be held on May 28-30, 2024 at the Shanghai New International Expo Center.
SIAL 2024 (Shenzhen) will be held at the Shenzhen Convention and Exhibition Center (Futian) from September 2 to 4, 2024.
Tickets for the 2024 Shanghai and Shenzhen exhibitions are being collected for free, and you can log in to the SIAL official website, ** and mini program to register and apply, and enjoy one-stop efficient procurement.