Zong Qinghou died, Zhong Sui mourned, but he was shot while lying down, and netizens criticized him. After watching the excitement for a while, I became alert.
I went to the supermarket to buy water on the weekend, and went directly to Wahaha, but I didn't even want to buy Nongfu Spring. I looked around, but I didn't find Wahaha, at this time I came back to my senses, in recent years, I have only bought nongfu spring for bottled water, why don't I want to buy it at this time?
In addition, it is true that in recent years, I have not seen Wahaha's bottled water appear in this supermarket. Maybe Wahaha has a store, but it may have been selectively ignored by me.
Why is there such a contrast in my actions? There is only one reason, I am affected by **.
Everyone is familiar with all kinds of statements on the Internet, so I won't repeat them. Some of the grievances and hatreds between Wahaha Zong Qinghou and Nongfu Spring Zhong Sui belong to normal business wars, and they should not be evaluated by morality. As for saying that Wantai Bio's vaccine is not good, non-professionals can't judge it.
By blowing up the content of the circle of friends, I want to remind myself and everyone that we should strive to be a "rational person", have our own independent thinking and judgment, instead of following the crowd and try not to be led by the rhythm.
In the world of information dissemination, rational people are often considered to be decision-makers who can analyze calmly and without outside interference. In reality, however, it is difficult for even a rational person to completely break free from the shackles of all the effects of communication.
The power of communication is omnipresent, and although rational people have strong logical thinking and analytical skills, they are still affected by communication when faced with massive and complex information, which permeates all aspects of our lives and shapes our cognition, attitudes and behaviors.
However, from a brand marketing perspective, this can just be exploited and reversed.
Lasswell, one of the four founders of communication and the author of The Technique of Propaganda in the World Wars, defined propaganda in 1926 as merely the control of opinion through important symbols, or more specifically but less accurately, through stories, rumors, reports, and other forms of social communication.
In 1934, he revised the definition of propaganda to read: "Propaganda, in its broadest sense, is the technique of manipulating representations to influence people's behavior." ”
Today, all the information, advertisements, news, discussions, interactions, etc., that are both traditional and new, are propaganda, and are no longer used by the majority because the word propaganda gives the impression of coercive indoctrination.
All acts of communication are propaganda and are aimed at influencing or manipulating others. It's just that in the era of self-prosperity, there are some communication behaviors that are rhythmic, manipulated by conscious people and unconsciously help propaganda.
Finally, a digression:
Because of this public opinion, I saw a point of view that Nongfu Spring is not a mountain spring at all, and the trademark "Nongfu Spring" should be revoked, which I think makes sense from the perspective of trademark professionalism.
Nongfu Spring claims to be a porter of nature, but the water should not be mountain spring water, such as the base of Qiandao Lake, but it is only lake water, and it is definitely not a mountain spring, and it is indeed misleading to use the trademark of Nongfu Spring.
Zhao Chongfu, a brand strategy expert, is one of the practitioners who best understand positioning theory and super symbols in China, and uses positioning ideas and super symbol methods to empower brands to grow healthily.