Changsha Evening News, Beijing, March 5 (Special Reporter Peng Weiwei) Every year at the National People's Congress and the National People's Congress, Cheng Xinxiang, deputy to the National People's Congress, executive director and general manager of Hunan Xiang Embroidery Research Institute, will wear the most advanced Hunan embroidery clothing and wear Hunan embroidery cultural and creative jewelry to endorse Hunan embroidery. At this year's National People's Congress and the National People's Congress, Cheng Xinxiang suggested that traditional culture should be empowered with science and technology, so that intangible cultural heritage can shine in modern society and cultivate more cultural self-confidence.
In the two "cultural feasts" of the 2024 Spring Festival Gala and the 2024 Lantern Festival Gala of ** Radio and Television Station, the intangible cultural heritage, which is an important part of China's excellent traditional culture, shines. As one of the sub-venues of the Spring Festival Gala, Changsha's intangible cultural heritage elements frequently appeared, and traditional Hunan culture such as Hunan embroidery, Hunan opera, folk paper-cutting, and Changsha flower drum opera appeared brightly.
Hunan embroidery is one of the four famous embroideries in China, and it is the general name of Hunan embroidery products with distinctive Hunan cultural characteristics centered on Changsha. The embroiderers use needles to write and thread as colors, integrating traditional Chinese painting art into Hunan embroidery, and integrating and recreating various artistic images such as figures, landscapes, landscapes, flowers and birds through needles and threads, so as to make the embroidery lifelike.
It is necessary to continuously enhance the attractiveness of digital cultural products and show the contemporary value of China's excellent traditional culture. Cheng Xinxiang said that in order to rejuvenate the traditional culture of Hunan embroidery and let more young people understand Hunan embroidery and feel the charm of intangible cultural heritage, it is necessary to make full use of digital technology to innovate and transform the form of traditional cultural content, and create more digital cultural products that carry Chinese culture and Chinese spirit; Use digital technology to empower the excellent traditional Chinese culture and realize "culture + technology" and "intangible cultural heritage + technology".
At the same time, students in colleges and universities should be encouraged to combine art design, intangible cultural heritage protection and digital technology to cultivate talents in the research and development and creative creation of intangible cultural heritage technology. Improve the modernization level of the cultural industry chain, innovation chain and value chain, and guide the whole industry chain to stimulate the vitality of China's excellent traditional culture in new ways and means. It is also necessary to provide financial guidance for "intangible cultural heritage + science and technology" projects, create an authoritative cultural digital platform, further strengthen the construction of cultural digital infrastructure, and continuously improve the competitiveness of the digital cultural industry.
Cheng Xinxiang also suggested that cultural, cultural and creative, art and other organizations and institutions should be guided to carry out scientific and technological intangible cultural heritage innovation, so that intangible cultural heritage technology is no longer exploration and research, but creativity and design can be implemented, and a variety of modern elements such as sound, animation, film and television should be integrated into the display of traditional culture, so that the cultural content can be visualized and visualized, which is convenient for the masses to understand and perceive, and truly make cultural heritage "come alive"; Realize the organic integration and complementary advantages of digital and traditional, give full play to the advantages of large amount of digital information and fast transmission speed, and enhance the communication power and influence of Chinese civilization through matrix communication.