From March 8th to 22nd, "Spring Festival Candy", Chengdu's "Exhibition City Integration" and the new "December City" series of consumption promotion activities.
The "Boiling Spring, Happy Gathering in Jinniu" new wine and slightly drunk plan will be held in Yipin Tianxia Street, Jinniu District. Hundreds of new wine products gathered together to bring a grand event for the wine industry.
Meet friends with wine, and put a hundred wines together
Chengdu's first new wine theme activityip
Featuring "fine wine + food, check-in devices, interactive experiences, and cross-border play", this event brings together new and upgraded traditional wine companies, local cutting-edge wine brands, foreign trendy wine brands and other new domestic and foreign wine brands and upstream and downstream enterprises, builds online and offline consumption scenarios and platforms, and strives to attract a large number of local citizens and tourists to participate while facing wine merchants, so as to shorten the distance between consumers and brands.
During the event, Yipin Tianxia Street will be built into a "Tipsy Avenue", and 7 theme areas will be planned, including "Tipsy Life Square, New Wine and Food Market, Tide Drink Salon Area, Happy Golden Bull Good House Area, Special Food Area, Baba Craft Brewing Area, and National Style Tour Park", so as to build a rich and diverse play and consumption experience scene and create an urban phenomenon-level theme activity.
Rich content and gameplay
Eat, drink and have fun in one stop, carnival all over the city15 days
The event, which lasts from March 8th to 22nd, will bring a lively carnival for half a month in addition to a dazzling market and a variety of themed activities.
At the launching ceremony on March 8, the team of "Huazhong Jin Guancheng" staged a flash mob show; The theme activity of the Goddess Festival, "Shu Jin Show", shows the beauty of intangible cultural heritage and the power of women; On March 9, the cocktail challenge invited citizens and friends to participate in DIY bartending; On March 10th, the whisky weekend party will bring a cultural feast of whisky, including free tasting, cultural salon, famous wine auction, retro drag ball, etc.; March 17 African Drum Club; On March 22nd, the new wine carnival night, the well-known talk show team brought wonderful performances, and the fun wine king competition challenged tourists.
In addition, from March 8th to 17th, the New Wine and Food Market will be open from 2 p.m. to 9 p.m., with special food, Baba craft brewing, interactive check-in devices and games, a one-stop experience of eating, drinking and playing, and you can also receive a tipsy map to participate in the collection of stamps to win peripheral gift packs. The "Hibiscus Spring" banquet and garden party is open all day, and you can experience national style games such as wine order, juju, and pot throwing.
Build a professional platform
Help wine companies integrate quality and efficiency
This event will also create a new wine theme exhibition hall and platform, which will be operated by a professional team and provide continuous promotion services for settled brands and enterprises. Brands can enter the new wine and beverage theme exhibition hall to provide them with exclusive brand display surfaces and booths; The products can be settled in the beverage ** chain platform, including restaurants and bars, e-commerce, cooperative catering stores, etc.; The platform will continue to hold various activities such as brand special promotion meetings, theme circle activities, theme markets, and large-scale festivals; Through Douyin local life, ** live broadcast, and continuous publicity on Xiaohongshu, WeChat *** and other social networks. Through this event, it will create a one-stop liquor activity destination in Chengdu, the largest new liquor industry platform in the west, and the top new liquor theme activity IP in China.
From March 8th to 22nd, the first "New Wine Drink Tipsy Plan" was staged, and everyone is sincerely invited to come and taste hundreds of fine wines and enjoy the good spring!