Today's Yongzhou News (correspondent Tu Qunhua Xie Zhumin)."Since the Spring Festival, hotel catering consumption has been booming, with sales increasing by more than 20% compared with the same period last year. On March 5, Qiu Yanping, general manager of Dong'an Yinhua Hotel, introduced the hotel consumption during the Spring Festival, which is a microcosm of the new vitality of Dong'an Festival consumption to expand domestic demand.
In the 2024 Spring Festival not long ago, Dong'an took advantage of the momentum, using "festival" as the medium and "consumption +" as the main line to start the active battle of festival consumption and release new vitality of consumption. The county uses the linkage of business, culture and tourism to create consumption hotspots and create conditions for the consumer market to expand new consumption and activate new hotspots by holding activities such as the Spring Festival Goods Festival, the Intangible Cultural Heritage New Year Fair, the Lantern Festival Garden Party, wearing Hanfu to check in, putting river lanterns to pray for blessings, performing literature and art on stage, and tasting intangible cultural heritage food.
Since last year, Dong'an has insisted on promoting consumption as an important starting point for expanding domestic demand and an important support for stimulating economic growth, taking festival consumption as the entry point, seizing traditional festivals such as the Spring Festival, Lantern Festival, Spring Society, Dragon Boat Festival, Mid-Autumn Festival, National Day and Dragon Boat Race, Farmers' Harvest Festival, China Dong'an Wulin Conference and the 7th Martial Arts Tourism and Culture Week, and organizing exhibitions and sales of agricultural specialties; Among them, the "Shunhuang Cup" Rural Dragon Boat Super League and the 7th Wushu Cultural Tourism Week were outstanding, igniting the enthusiasm for tourism consumption, and the number of tourists and tourism revenue in the county increased year-on-year respectively36%。At the same time, it organized Yealink International, Yigou and other enterprise supermarkets to hold a series of consumption promotion activities such as home improvement festivals and night market carnivals, and more than 100 major supermarkets in the county held more than 100 activities to promote the recovery of consumption.
Carefully calculating the economic account behind the festival consumption, it can also be found that there is still a lot of potential to be tapped for the consumption of the festival. The festival economy is not a single chain, but a chain network closely linked with cultural tourism, exhibition clothing, catering and food, nutrition and health and other related industries. The person in charge of the Dong'an County Bureau of Commerce said.
In the next step, Dong'an will take multiple measures to enhance consumer confidence, improve consumption conditions, innovate consumption scenarios, promote consumption upgrading and potential release, and run out of new vitality of domestic demand while doing a good job in the cultivation of market entities such as commercial and trade circulation enterprises.