With the vigorous development of the lazy economy, consumers' demand for healthy eating continues to escalate, and the condiment market has also ushered in the development opportunities and challenges of segmentation and diversification. The 2024 Chengdu Spring Sugar & Wine Fair is about to be held, in this industry event, well-known condiment brands will appear on the stage, showing the depth and breadth of products, and at the same time conveying to the market the insight and prediction of future industry development trends. Among the many exhibitors, the pioneer of the juice category, Zhenxuan Food, is undoubtedly a bright star.
Since the establishment of the brand, Zhenxuan has clearly defined its unique positioning in the condiment market - not only to produce traditional condiments, but to provide consumers with a healthy and diverse food experience through continuous product innovation and technology research and development.
In terms of product innovation, Zhenxuan has always been at the forefront of the industry. Zhenxuan has a keen insight into consumer trends and has launched the oil-free, zero-fat light food trio series, which is not only in line with the current healthy diet trend, but also represents the future development direction of the condiment industry.
Technological innovation is an important factor for Zhenxuan to maintain its leading position in the market for a long time. Zhenxuan has an advanced fermentation research center and a flavor research center, and through the technology-driven product development process, it not only ensures the high stability and safety of products, but also continuously innovates in flavor to meet the diversified needs of consumers. 【Zhenxuan Fermentation Research Center】With high-quality fermentation products as raw materials for product formulation, it has created the original "fermentation technology to avoid N-class substances", and successfully overcome the existing technical barriers in the industry; The "Natural Fermentation Color Rate Control Technology" was first used in the "Selected Boiled Juice" series products, which were immediately sought after by the market and ranked first in online sales of boiled juice. The Treasure Flavor Research Center continues to deepen flavor research, understand consumers' taste preferences, and develop a variety of complex flavor products, providing more creative space for chefs, food manufacturers and consumers to meet the perfect culinary experience.
In 2023, the International Flavor Research Alliance was officially established in France, and Zhenxuan Food was admitted as the first registered member of the alliance in China. In 2016, Zhenxuan Lao Juice won the Five Diamond Gold Award at the Paris Chinese Food International Cultural Festival; In 2021, Zhenxuan Master Mixed Sauce, Zhenxuan Braised Sauce, and Zhenxuan Master Pot Sauce won the one-star, two-star, and three-star Top Delicious Medals issued by the Brussels, Belgium International Flavor and Quality Appraisal respectively. Zhenxuan has not only achieved remarkable results in the domestic market, but also actively expanded the international market and brought the charm of traditional Chinese condiments to the world. This forward-looking market layout has not only won wide market recognition for Zhenxuan, but also laid a solid foundation for its sustainable development in the future.
Zhenxuan Food has won word-of-mouth recognition for its innovative products and excellent market performance. Facing the future, Zhenxuan will continue to adhere to its innovation-driven and quality-oriented principles, continue to explore and meet the needs of consumers, and work with industry partners to promote innovation and progress in the condiment industry, and create a new chapter in food culture. On March 15th, Spring Sugar witnessed the brand power of Zhenxuan on the spot!