"Reverse, please note! "Reverse, please note! The "national car" three jumpers", that is, electric tricycles, the classic reversing reminder sound that is familiar in the daily life of Chinese people, began to sound more and more abroad.
Recently, a series of "domestic three jumpers American adventures" have become popular all over the Internet. An electric tricycle given to her American father-in-law as a Christmas present by a Chinese girl, Bobo, is unexpectedly popular in a foreign country.
Wu Bo's Christmas gift to his father-in-law in the United States was an electric tricycle.
* In China, the old man drove three jumpers on the road in a small town in the United States, becoming the "most beautiful boy" and gaining a 100% return rate. In the neighborhood, in the supermarket, and also on the **, there are constantly interested people asking about the purchase channel, and there are even bidders to buy the car on the spot.
What's even more interesting is that the blogger's family tried to go to the DMV to license this novel "star car", and they successfully got their wish. Even the American police expressed their love for the three jumpers, and even planned a "business experience" for the blogger - proposed to the local mayor to build a factory to import parts from China to the United States, so that they could be assembled and sold in batches.
It seems that the three jumpers who have captured the American people have hidden unlimited business opportunities to enter overseas. The "county god car" drove out of the country and to the world, which seems to be just around the corner.
Practical logic for use at home and abroad
It is true that "scarcity is expensive" is a dominant factor that triggered this wave of overseas fever. The electric three-wheeler, which is commonplace for Chinese, is a rare novelty in Europe and the United States - they search in their minds and can think of the closest conceptual puzzle, that is, a "mini convertible pickup".
The reason why it is the same at home and abroad is that the public loves the flexibility and practicality of the three jumpers, which is also the best of its strong vitality. In the development of the three-jumper function, the brain circuits of people around the world are also surprisingly consistent.
In rural China, there are few children who have not experienced the feeling of traveling on a triple jumper. For example, in "Country Love", Xie Guangkun drove his grandson to school with three jumpers; And Wu Bo's American father-in-law also discovered that the three jumpers can become a happy hometown for children.
Country Love" stills.
He often puts his grandson and the neighbor's children in the car and takes them for a slow drive around the house. At Christmas, the old man dressed up as Santa Claus and three jumpers pulled gifts for children, and there was a momentum that reindeer had to be laid off when they came.
The neighbor also gave Wu Bo advice, thinking that this car could not be used as a shuttle bus to make money. For example, after the ball game, send people to the parking lot with three jumpers in batches to walk far away, and charge twenty or thirty dollars for one trip. Unbeknownst to this neighbor, this "golden idea" had been practiced for many years in China's large and small cities under the name of "bouncing".
If it is used as a means of transportation to carry goods, the electric tricycle also has the dual advantages of flexibility and sturdiness, which also makes the three jumpers who cross the ocean quickly integrate into the daily life of foreigners.
Many American families are keen to go to warehouse-type supermarkets such as Costco and Sam's to make large purchases and stock up on a large number of daily necessities at one time. This means that almost every family will drive to the supermarket, making it the norm for a supermarket parking lot to be hard to find.
The small three-jumper can just "see the seams", and you can squeeze through it with a little gap, pull a large amount of goods, and you don't have to think about grabbing a parking space. Wu Bo's public three jumpers went to the supermarket and found that compared with the previous 20 minutes of driving to the supermarket, the three jumpers achieved the high efficiency of arriving in 5 minutes.
In addition to the flexible and mobile "body method", the "body" of the three jumpers has also won a reputation. Another blogger living in Russia, "Baikal Anan", also bought an electric tricycle for his foreign father-in-law. Facing the natural dirt road in front of the farmhouse, the three jumpers who are not afraid of bumps just show their skills.
The foreign father-in-law of the UP master Baikal Anan is driving a triple jumper.
The old man's evaluation is also quite high - he can use everything such as harvesting potatoes and pulling weeds, and it is not difficult to climb the hill with three people. In his **, it can be seen that the old father-in-law drove three jumpers into the yard to weed, pulled it out and threw it directly into the car body, and then reversed, overturned, and dumped, all in one go.
Siqing Sijing is like an overseas replica of the daily scene of Chinese: in the city, small stall owners drive electric three-wheelers, which are either stacked with fruits and vegetables, or full of skewers and fried skewers; In the countryside, farmers use three jumpers to pull rice stalks and hemp stalks, galloping on Qianmo.
The global universality of the three jumpers is enough to prove that the needs of the sinking market often have commonality, which is the underlying logic of its becoming an "Internet celebrity car" on the Internet.
"The little lotus shows its sharp corners".
However, we must also be soberly aware that the current popularity of "three jumpers" is actually a kind of deliberately created ** landscape - it can be said to be the reverse presentation of the word "looking at the Western landscape" in the Chinese proverb, which is also a typical case of "cross-cultural shock".
At the moment, it is too early to say that electric tricycles have become a popular commodity. According to statistics from relevant market research institutions, the global electric tricycle market sales will reach 618 in 2023600 million yuan. Among them, the Asia-Pacific region is the largest market, accounting for about 9006%, while the market share in Europe and the United States is only 514%。
Of course, electric tricycles are popular on the Internet, which does drive a certain amount of sales. The brand "Guowei", which appeared in Wu Bo**, clearly felt that there was an increase in orders from the United States. It is worth noting that these are all individual customers through various cross-border e-commerce platforms.
Orders for electric tricycles increased in the United States.
But there are a number of obstacles to relying on the B2C route to achieve sales. Rising costs are the first drawback in the promotion process - sea freight is obviously a large expense.
Wu Bo entrusted a domestic friend to mail the freight to the United States directly approached the price of the car itself, which directly doubled the cost from 600 US dollars, to a total of about 8,600 yuan. "Baikal Anan" bought three jumpers in Russia, which is exclusively for export, although it does not need to be shopped overseas, but it also costs 200,000 rubles (about 16,000 yuan) - a premium three times higher than the domestic price, which is likely to include freight, customs duties and other costs.
Although it can be seen from the reaction of passers-by who inquired in the ** that for overseas buyers, the "skyrocketing" electric tricycle still has a cost-effective advantage, but obviously, online bulk sales of large goods are by no means the best solution to open up the market. Not to mention, under the cross-border sales model, it will be impossible to provide after-sales services such as maintenance and repair.
Therefore, even if the advertising effect of the first is immediate, and overseas ** merchants and cross-border e-commerce seeking cooperation have come one after another, Guowei still has a rational attitude towards prudent assessment of the large-scale entry into the US market.
Previously, in response to the personalized requirements of American consumers, Goodway has specially launched customized production services, such as batteries that can be matched with different cruising ranges, and adjust the driving speed. However, Ni Xiaofeng, general manager of the company, still said that if you want to officially set foot in the U.S. market, you will have to wait for a field trip after the Spring Festival to explore the reality before you can make the next step.
As a leading enterprise in the electric vehicle industry, Guowei can be said to be the vanguard of going abroad. It is located in Xishan District, Wuxi City, Jiangsu Province, known as the "hometown of China's electric vehicles", and the industrial scale accounts for 1 3 of the country. The Small and Medium-sized Enterprise Administration of the Ministry of Industry and Information Technology of the People's Republic of China has also selected the "Wuxi Xishan District Electric Vehicle and Parts Industry Cluster" into the list of small and medium-sized enterprise characteristic industrial clusters in 2023.
Yangtze River Delta (Wuxi) Electric Vehicle Cross-border E-commerce Industrial Park.
At present, there are 145 electric vehicle enterprises in Xishan District, and 6 of the top 10 electric vehicles in the country have been formed, forming a "wild goose array" with Yadea, Emma, Xinri, Tailing, Xiaodao, and Golden Arrow as the first echelon, and New Continent, Umwa, etc. as the second echelon.
But in general, the current pace of China's electric vehicle industry, which is a microcosm of Xishan District, is not fast. According to public data, 600,000 electric vehicles will be exported in Xishan District in 2022, accounting for only about 3% of the region's output. The export market is concentrated in India and ASEAN countries, and the products are mainly low-end, and the profits are relatively low.
Shen Yu, secretary general of the Xishan District Electric Vehicle Foreign Association, explained that this is because of the export of electric vehicles, and building factories in the local area is the most direct and effective way to face and get close to consumers, but there are still many bottlenecks that need to be broken through.
On the one hand, there is no global unified standard for electric vehicle products, and one place and one policy will lead to high costs, which to a certain extent affects the enthusiasm of enterprises to seek to go overseas. On the other hand, the acceptance of electric vehicles abroad is far less than that in China, and it will take time to cultivate consumer groups.
In a word, the ice-breaking journey of the three jumpers has just taken the "first step of the long march".
Going abroad is the trend of the times
So, is it a "prelude" for an electric tricycle to the world, or is it just an insignificant "episode"?
In this regard, Shen Yu said that the current steady and far-reaching development will not affect the industry consensus of going overseas to break the involution. After all, the domestic market has long been saturated. As a replacement for the blank in the domestic family car market, with the gradual popularity of private passenger cars, electric tricycles hit the ceiling of market ownership in 2016: after the sales reached the peak of 30 billion yuan, it went all the way to 25 billion yuan in 2019, and the value of the industry will stabilize from 2023.
Although, with the gradual replacement of fuel tricycles by electric tricycles, and the aging and replacement of the "active" electric tricycles is approaching, the domestic market still has a certain amount of space to be explored, but if you want to climb the sales peak, "going out" is still the only way.
Overseas orders for domestically produced electric vehicles increased.
The good news is that electric tricycles have indeed made a profit in going to sea. Taking Goodway as an example, two to four percent of the total number of electric two-wheeled and three-wheeled vehicles produced each year are exported, and the products are exported to more than 70 countries and regions around the world, such as Europe, South America, the Middle East, and Africa. By 2023, there will be more than 160 electric vehicle export enterprises in Xishan District alone, and brand stores will be opened in more than 140 countries and regions around the world.
On this basis, for electric tricycles, the implementation of the "going out" strategy is only sooner or later. It should be noted that the full expansion of the sea will not be cut into the European and American markets, but will open up the situation from Southeast Asia.
Consumers in Vietnam, the Philippines, Indonesia and other countries have always favored motorcycles, and they are more knowledgeable about electric two-wheelers than Europe and the United States, and their acceptance is obviously more ideal. Shen Yu also added that Jakarta, Indonesia, due to its high pollution, will subsidize consumers who buy electric vehicles, which is undoubtedly the destination of domestic electric vehicle exports.
At present, many enterprises in Xishan District have begun to build factories in the above-mentioned countries, and then leverage the local market.
Further, in order to solve the problem of huge investment required for a single car company to establish maintenance centers in different countries and regions, as well as to eliminate the inconvenience of providing after-sales service under the B2B and B2C export models, Xishan District also plans to use the electric vehicle industry as a pilot to launch a new international competition model of "going to sea together" to build brands and share resources.
Solidarity is also conducive to avoiding the "competition between the snipe and the clam and the benefit of the fisherman". In the 90s of the last century, domestic motorcycles entered the Vietnamese market in a big way, and many brands broke out a protracted war due to competition for market share, which eventually dragged down the export quality, resulting in domestic motorcycles once becoming synonymous with "low price and low quality" in the Vietnamese market.
There are many people riding motorcycles on the streets of Vietnam.
Japanese brands that took advantage of the situation to enter the market to harvest the market came from behind, and domestic motorcycles returned home. The so-called past does not forget the future of the teacher, this time the domestic electric vehicle brewing to fight the Southeast Asian market, we must be vigilant against the "from domestic to foreign" situation again.
As a "generalist" that brings together the creativity of the people, the popularity of electric tricycles proves that the so-called "low-end products" with small added value also have potential value that cannot be underestimated. Because there is no distinction between high and low manufacturing, profits will be stimulated in different links at different stages of industrial development.
The production capacity and chain management level of China's industry are enough to flip the positive U-shaped "smile curve" into an inverted U-shaped "Musashi curve", which means that not only the technology research and development end has the best value, but the manufacturing link of processing and assembly is also a "rich mine", and it is also the glory and pride of Made in China.
This may be the biggest inspiration that electric vehicles go overseas and bring to us.