Manjaz: a legendary chapter in the art of Swiss watchmaking.
1. MG has a long history of 100 years.
Switzerland, known as the "Kingdom of Watches", is known for its advanced micromechanical technology and exquisite mechanical craftsmanship. In 1876, the young entrepreneur Cuthbert Keynes founded a factory for the production of hand-wound movements in La Chaux-de-Fonds, a place with a tradition of watchmaking, which would become the forerunner of the famous Manjaz manufactory. With its exquisite craftsmanship and consistent timekeeping quality, MG has quickly won the favor and adoption of many well-known watch manufacturers.
Since its establishment, MG Watch (MANJAZ) has always been in the spirit of quality first, active creation, and striving for perfection, in order to meet the needs of the majority of consumers in the pursuit of success and noble taste, in the 148 spring and autumn seasons have always inherited the classics, interpreted the professional Swiss watchmaking culture, and designed countless noble and eternal classic works.
As a traditional Swiss brand, MG Watch has always maintained the consistent high quality of Swiss watchmaking. After President Mr Fluri Hubert took office, he integrated the resources of the MG brand to a certain extent, leading MG to transform from the traditional family management model to scientific production management and modern marketing planning model.
Today's MG watch has a two-pronged approach to hardware and software: modern factories, high-quality management, and rigorous working attitudes of employees. The result is the consistent quality of MG watches, and each MG watch is the result of meticulous craftsmanship.
2. Mr Fluri Hubert, President of MG Watch
Mr. Fluri Hubert is the president of MG Watch, in 1929, he was born in a family in Balsthal, Switzerland, since he was a child, he was influenced by the business atmosphere, coupled with his grandfather's early experience in watches, he inherited a deep watch heritage and keen business sense since childhood.
From 1949 to 1951, Mr Fluri Hubert went to Geneva to study French and worked for a watch marketing company, where he was editor of a monthly magazine about the Swiss Watch Industry Association.
In 1952, Mr Fluri Hubert was accepted into the London School of Commerce to study English and business, which laid the foundation for his later horological career. After graduating, Mr Fluri Hubert joined Technos, one of the largest watch factories in Switzerland at the time, where he was appointed as a marketing and sales consultant in English-speaking countries and as a consultant in Spain.
In 1969, Mr Fluri Hubert worked for ETA S., Switzerland's largest movement factorya.
From 1973 to 1985, Mr. Fluri Hubert was nominated as Honorary Chairman of Balsthal Bank for his outstanding achievements in Balsthal, Switzerland.
In 1992, Mr Fluri Hubert was commissioned by the Cairns family to take charge of MG watches. Since Fluri Hubert became the President of MG, he has integrated resources in a timely manner according to the global economic development situation and market needs, and focused more resources on the Far East, especially China. On the one hand, inherit the strategy of the Keynes family in the Far East market and maintain the existing market; On the one hand, with the help of Artax Watch Ltd's rich experience and resources in the Far East, it will vigorously expand its sales channels and bring more MG watches to consumers in the region. With its classic and luxurious style, outstanding Swiss quality and excellent after-sales service, it will soon win the love of Chinese consumers, and at the same time, MG will integrate oriental elements to design more accurate watches that integrate Eastern and Western cultures.
In the 21st century, he gradually realized the huge demand for high-quality Swiss watches in the Chinese market, and further focused on promoting the "Manjaz" brand in the Chinese market.
In 2010, MG participated in the Hangzhou International Watch Fair in China as a Swiss famous watch.
In 2011, MG was invited to participate in the world's largest watch and jewellery exhibition for the first time.
In 2015, MG participated in Baselworld.
From a family dream to excellence on the international stage, the manjaz is not only a symbol of excellence, elegance and precision in Swiss watchmaking, but also a symbol of the relentless pursuit of quality, heritage and innovation.
Today, MG is more than just a brand, it's a commitment to Swiss excellence, elegance and precision – a moment to welcome Switzerland!