Analysis of the market development status and competitive situation of China's perfume industry research report 2024-2030.
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Docking personnel": [Zhang Wei].
Last revision date: [March 2024].
Selected Catalogs:
1.2.2. Analysis of the development of the flavor and fragrance industry.
1) Supply and demand analysis of the global flavor and fragrance industry.
2) The competitive landscape of the global flavor and fragrance industry.
3) Analysis of the development prospect of the global flavor and fragrance industry.
1.2.3 Analysis of the development of the perfume packaging industry.
1) The development status and characteristics of the global packaging industry.
2) Analysis of the development trend of perfume packaging industry.
1.2.4. Analysis of the development of the advertising industry.
1) The development status and characteristics of the global advertising industry.
2) Typical case study of global perfume brand advertising.
1.3 Analysis of the development environment of the global perfume industry.
1.3.1. Analysis of the international economic environment.
1) The current situation of the international macroeconomy.
1) U.S. Economy: Steady recovery.
2) Eurozone: A modest recovery.
3) Japan: The risk of an economic downturn has been mitigated.
4) Emerging economies: facing multiple challenges.
2) Analysis of international macroeconomic trends.
1.3.2 International** environmental analysis.
1) Analysis of the current status of the international environment.
2) Analysis of import and export tariffs of the industry.
3) The development trend of the international environment of the industry.
1.3.3 Analysis of the consumption environment of the global cosmetics industry.
Chapter 2: Analysis of the current state and prospects of the European perfume industry.
2.1 Analysis of the general state of the perfume industry in Europe.
2.1.1 Analysis of the development environment of the European perfume industry.
1) Analysis of the macroeconomic environment in Europe.
1) The current state of economic growth in Europe.
2) European economic trends**.
2) Europe** environmental analysis.
1) The current state of the environment in Europe.
2) European Environment.
3) Analysis of the consumer demand environment of the European perfume industry.
2.1.2 Analysis of the current market situation of the European perfume industry.
1) The size of the European perfume market.
2) Regional distribution of the European perfume market.
3) Analysis of the import and export market of the European perfume industry.
2.2 Analysis of the current situation and trend of the French perfume market.
2.2.1 The history of the French perfume industry.
2.2.2 Analysis of the development environment of the French perfume industry.
1) Analysis of the current situation of the French economic environment.
2) Analysis of the consumption environment of French residents.
3) Environmental analysis of French import and export.
2.2.3 Product analysis of the French perfume industry.
2.2.4 Analysis of related industries in the French perfume industry.
1) Analysis of the development of the French flavor and fragrance industry.
2) Analysis of the development of the packaging design industry in France.
2.2.5 Analysis of the market size of the French perfume industry.
2.2.6 Analysis of the brand pattern of the French perfume industry.
2.2.7 Analysis of the development trend and prospect of the French perfume industry.
2.3 Analysis of the current situation and trend of the Italian perfume market.
2.3.1 The history of the Italian perfume industry.
2.3.2 Analysis of the development environment of the Italian perfume industry.
1) Analysis of the current situation of the Italian economic environment.
2) Analysis of the consumption environment of Italian residents.
3) Environmental analysis of Italian imports and exports.
2.3.3 Analysis of the market size of the Italian perfume industry.
2.3.4 Analysis of the development trend and prospect of the Italian perfume industry.
2.4 Analysis of the current situation and trend of the German perfume market.
2.4.1 Analysis of the development environment of the German perfume industry.
1) Analysis of the current situation of the German economic environment.
2) Analysis of the consumption environment of German residents.
3) Environmental analysis of German imports and exports.
2.4.2 Analysis of the market size of the perfume industry in Germany.
2.4.3 Analysis of the development trend and prospect of the German perfume industry.
2.5 Overview of the development of the perfume market in other European countries.
2.5.1 Overview of the market development of the perfume industry in Poland.
1) Brand competition pattern in the Polish perfume industry.
2) Outlook for the perfume industry in Poland.
2.5.2 Overview of the market development of the Finnish perfume industry.
1) The brand competition pattern of the Finnish perfume industry.
2) Outlook for the Finnish perfume industry.
2.5.3 Overview of the market development of the perfume industry in the United Kingdom.
1) The brand competition pattern of the British perfume industry.
2) Outlook for the UK perfume industry.
Chapter 3: Analysis of the current state and prospects of the perfume industry in the Americas.
3.1 Analysis of the current situation and trend of the U.S. perfume market.
3.1.1 Analysis of the development environment of the U.S. perfume industry.
1) Analysis of the current situation of the U.S. economic environment.
2) Analysis of the consumption environment of U.S. residents.
3) U.S. import and export ** environmental analysis.
3.1.2 U.S. perfume industry market size analysis.
3.1.3 Analysis of the development trend and prospect of the U.S. perfume industry.
3.2 Analysis of the current situation and trends of the Brazilian perfume market.
3.2.1 Analysis of the development environment of the perfume industry in Brazil.
1) Analysis of the current situation of the economic environment in Brazil.
2) Analysis of the consumption environment of Brazilian residents.
3) Environmental analysis of Brazil's import and export.
3.2.2 Analysis of the market size of the perfume industry in Brazil.
3.2.3 Consumption characteristics of the Brazilian perfume industry.
3.2.4 Brand landscape of the Brazilian perfume industry.
3.2.5 Analysis of the development trend and prospect of the Brazilian perfume industry.
Chapter 4: Analysis of the current situation and prospects of the perfume industry in Asia.
4.1 Analysis of the overall situation of the perfume industry in Asia.
4.1.1 Characteristics of the Asian perfume industry market.
4.1.2 Analysis of the market outlook of the Asian perfume industry.
4.2 Analysis of the current situation and trend of the Korean perfume market.
4.2.1 Analysis of the development environment of the Korean perfume industry.
1) Analysis of the current situation of South Korea's economic environment.
2) Analysis of the consumption environment of Korean residents.
3) Environmental analysis of South Korea's import and export.
4.2.2 South Korea Perfume Industry Market Size Analysis.
4.2.3 Brand pattern of the Korean perfume industry.
4.2.4 Analysis of the development trend and prospect of the Korean perfume industry.
4.3 Analysis of the current situation and trend of the Japanese perfume market.
4.3.1 Analysis of the development environment of the Japanese perfume industry.
1) Analysis of the current situation of Japan's economic environment.
2) Analysis of the consumption environment of Japanese residents.
3) Environmental analysis of Japan's import and export.
4.3.2 Analysis of the market size of the Japanese perfume industry.
4.3.3 Brand pattern of the Japanese perfume industry.
4.3.4 Analysis of the development trend and prospect of the Japanese perfume industry.
4.4 Analysis of the current situation and trend of the Indian perfume market.
4.4.1. Analysis of the development environment of the Indian perfume industry.
1) Analysis of the current situation of India's economic environment.
2) Analysis of the consumption environment of Indian residents.
3) Environmental analysis of India's import and export.
4.4.2 Market size analysis of Indian perfume industry.
4.4.3 Analysis of the development trend and prospect of the Indian perfume industry.
Chapter 5: Business Analysis of the World's Leading Perfume Brands.
5.1 Analysis of the competitive landscape of the world's leading perfume brands.
5.1.1 Competitive landscape of global perfume companies.
5.1.2 Competitive landscape of global perfume brands (products).
5.2 Chanel.
5.2.1 Overview of brand development.
1) Introduction to brand development.
2) Main product introduction.
5.2.2 Brand sales analysis in the global market.
1) Analysis of the brand's global market sales.
2) Analysis of the development of the global regional market of the brand.
5.2.3 Analysis of the development of brands in China.
1) Analysis of sales layout in China.
2) Analysis of competitive position in China.
5.2.4 Marketing Strategy Analysis.
1) Positioning strategy analysis.
2) Differentiation strategy analysis.
5.2.5 Brand Development Prospects**.
5.3 L'Oréal France.
5.3.1 Overview of brand development.
1) Introduction to brand development.
2) Main product introduction.
5.3.2 Brand sales analysis in the global market.
1) Analysis of the brand's global market sales.
2) Analysis of the development of the global regional market of the brand.
5.3.3 Analysis of the development of brands in China.
1) Analysis of sales in China.
2) Analysis of sales layout in China.
3) Analysis of competitive position in China.
5.3.4 Marketing Strategy Analysis.
1) Brand strategy analysis.
2) Strategy analysis.
3) Channel strategy analysis.
5.3.5 Brand Development Prospects**.
5.4 LVMH Group.
5.4.1 Overview of brand development.
1) Introduction to brand development.
2) Main product introduction.
5.4.2 Brand sales analysis in the global market.
1) Analysis of the brand's global market sales.
2) Analysis of the development of the global regional market of the brand.
5.4.3 Analysis of the development of brands in China.
5.4.4 Marketing Strategy Analysis.
1) Brand strategy analysis.
2) Product strategy analysis.
3) Geographical strategy analysis.
5.4.5 Brand Development Prospects**.
5.5 Procter & Gamble.
5.5.1 Overview of brand development.
1) Introduction to brand development.
2) Main product introduction.
5.5.2 Brand sales analysis in the global market.
1) Analysis of the brand's global market sales.
2) Analysis of the development of the global regional market of the brand.
5.5.3 Analysis of the development of brands in China.
1) Analysis of sales layout in China.
2) Analysis of competitive position in China.
5.5.4 Marketing Strategy Analysis.
1) Brand strategy analysis.
2) Product strategy analysis.
5.5.5 Brand Development Prospects**.
5.6 Coty Group.
5.6.1 Overview of brand development.
1) Introduction to brand development.
2) Main product introduction.
5.6.2 Brand sales analysis in the global market.
1) Analysis of the brand's global market sales.
2) Analysis of the development of the global regional market of the brand.
5.6.3 Analysis of the development of brands in China.
5.6.4 Marketing Strategy Analysis.
5.6.5 Brand Development Prospects**.
5.7 Mary Kay Inc.
5.7.1 Overview of brand development.
1) Introduction to brand development.
2) Main product introduction.
5.7.2 Brand sales analysis in the global market.
5.7.3 Analysis of the development of brands in China.
1) Analysis of sales in China.
2) Analysis of sales layout in China.
3) Analysis of competitive position in China.
5.7.4 Marketing Strategy Analysis.
1) Positioning strategy analysis.
2) Brand strategy analysis.
3) Channel strategy analysis.
5.7.5 Brand Development Prospects**.
Chapter 6: Analysis of the development status and trends of China's perfume industry.
6.1 Overview of the development of China's perfume industry.
6.1.1. Constraints on the development of the industry.
6.1.2 Industry development status.
6.1.3 Industry market size.
6.1.4. Characteristics of industry development.
6.2 Analysis of the development environment of China's perfume market.
6.2.1. Analysis of the industry policy environment.
1) The state standardizes the technical requirements of cosmetic products.
2) The state has improved the safety risk assessment of cosmetics.
3) The state regulates the construction of cosmetics inspection institutions.
4) The state regulates the naming of cosmetics-related products.
5) The state regulates the management of non-special-purpose cosmetics.
6) The state promotes the construction of a cosmetics safety risk control system.
6.2.2. Analysis of the economic environment of the industry.
1) China's GDP growth.
2) Changes in per capita income.
6.2.3 Analysis of the consumption environment of the industry.
1) Analysis of changes in consumer groups.
2) Analysis of changes in consumption concepts.
1) From "thrift" to "fashion".
2) From "focus on quality" to "focus on brand culture".
3) From "uniformity" to "pursuit of individuality and self".
6.3 Analysis of China's perfume market demand.
6.3.1 Perfume market segmentation demand analysis.
1) Analysis of women's perfume needs.
2) Men's perfume demand analysis.
3) Demand analysis for automotive fragrances.
6.3.2 Analysis of the development strategy of China's perfume market.
6.4 Analysis of sales channels in China's perfume market.
6.4.1 Analysis of the traditional channel strategy of China's perfume industry.
1) Overview of traditional sales channels.
2) Channel analysis of shopping mall counters.
1) Channel profile.
2) Barriers to entry.
3) Cost composition.
4) Earnings analysis.
3) Supermarket channel analysis.
1) Channel profile.
2) Barriers to entry.
3) Cost composition.
4) Earnings analysis.
4) Franchise store channel analysis.
1) Channel profile.
2) Operational strategy.
3) Barriers to entry.
4) Cost composition.
5) Earnings analysis.
1. Analysis of factors for the decline in profits of cosmetics franchise stores.
2. Analysis of the existing profitability of cosmetics franchise stores.
3. The core profit point of cosmetics franchise stores.
5) Franchise monopoly channel analysis.
1) Channel profile.
2) Operational strategy.
3) Cost composition.
4) Earnings analysis.
6) Zero-channel analysis of beauty salons.
1) Channel profile.
2) Barriers to entry.
3) Cost composition.
4) Earnings analysis.
7) TV shopping channel analysis.
1) Channel profile.
2) Barriers to entry.
3) Cost composition.
4) Earnings analysis.
6.4.2 Analysis of e-commerce channels in China's perfume industry.
1) Channel sales scale.
2) Channel characteristics analysis.
3) Analysis of channel advantages and disadvantages.
1) Tripartite platform.
2) Own platform.
4) Correlation with traditional channels.
1) Good correlation.
2) Adverse correlation.
3) Solution.
5) Channel management strategy.
1) Plan a shared vision.
2) Standardize the product**.
3) Product differentiation management.
4) Improve after-sales service.
6) Channel advertising.
1) 2023 fashion industry data.
2) Online advertising of popular industry brands in 2023.
3) The cost of online advertising of cosmetics and skin care products in 2023.
4) 2023 cosmetics and skin care products online advertising ** category.
6.5 Analysis of the current situation of competition in China's perfume market.
6.5.1. Competition pattern in the domestic market.
6.5.2 Industry Five Forces Model Analysis.
1) Upstream bargaining power.
2) Downstream bargaining power.
3) New entrant threats.
4) Alternative product threats.
5) Competition within the industry.
6.6 Analysis of the development prospect of China's perfume market.
Chapter 7: Analysis of the Actions of Leading Companies in China's Perfume Industry.
7.1 Shanghai Jahwa United Co., Ltd. ***
7.1.1. Brief analysis of enterprise development.
7.1.2. Analysis of business conditions.
1) Analysis of major economic indicators.
2) Analysis of corporate profitability.
3) Analysis of enterprise operation capabilities.
4) Analysis of the solvency of the enterprise.
5) Analysis of enterprise development ability.
7.1.3. Analysis of enterprise product structure.
7.1.4. Analysis of R&D strength of enterprises.
7.1.5 Enterprise sales channels and networks.
7.1.6. Analysis of the advantages and disadvantages of business operation.
7.1.7. The latest development trends of the enterprise.
7.2 Nanjing Paris Belise Perfume***
7.2.1. Brief analysis of enterprise development.
7.2.2. Analysis of business conditions.
7.2.3. Analysis of enterprise product structure.
7.2.4. Analysis of R&D strength of enterprises.
7.2.5 Enterprise sales channels and networks.
7.2.6. Analysis of the advantages and disadvantages of business operation.
7.3 St. Millen (Nanjing) Perfume***
7.3.1. Brief analysis of enterprise development.
7.3.2. Analysis of business conditions.
7.3.3. Analysis of enterprise product structure.
7.3.4. Analysis of R&D strength of enterprises.
7.3.5 Enterprise sales channels and networks.
7.3.6. Analysis of the advantages and disadvantages of business operation.
7.3.7. The latest development trends of the enterprise.
7.4 Zhejiang Meizhiyuan cosmetics***
7.4.1. Brief analysis of enterprise development.
7.4.2. Analysis of business conditions.
7.4.3. Analysis of enterprise product structure.
7.4.4. Analysis of R&D strength of enterprises.
7.4.5 Enterprise sales channels and networks.
7.4.6. Analysis of the advantages and disadvantages of business operation.
7.4.7. The latest development trends of the enterprise.
7.5 Guangzhou Tianying Cosmetics***
7.5.1. Brief analysis of enterprise development.
7.5.2. Analysis of business conditions.
7.5.3. Analysis of enterprise product structure.
7.5.4 Enterprise sales channels and networks.
7.5.5. Analysis of the advantages and disadvantages of business operation.
7.6 Guangzhou Zhuofen Cosmetics***
7.6.1. Brief analysis of enterprise development.
7.6.2. Analysis of business conditions.
7.6.3. Analysis of enterprise product structure.
7.6.4. Analysis of R&D strength of enterprises.
7.6.5 Enterprise sales channels and networks.
7.6.6. Analysis of the advantages and disadvantages of business operation.
7.7 Guangdong Irene Cosmetics***
7.7.1. Brief analysis of enterprise development.
7.7.2. Analysis of business conditions.
7.7.3. Analysis of enterprise product structure.
7.7.4. Analysis of R&D strength of enterprises.
7.7.5 Enterprise sales channels and networks.
7.7.6. Analysis of the advantages and disadvantages of business operation.
7.8 Guangzhou Yiliya Cosmetics***
7.8.1. Brief analysis of enterprise development.
7.8.2. Analysis of business conditions.
7.8.3. Analysis of enterprise product structure.
7.8.4. Analysis of R&D strength of enterprises.
7.8.5 Enterprise sales channels and networks.
7.8.6. Analysis of the advantages and disadvantages of business operation.
7.9 Xiamen Pheromone Perfume***
7.9.1. Brief analysis of enterprise development.
7.9.2. Analysis of business conditions.
7.9.3. Analysis of enterprise product structure.
7.9.4. Analysis of R&D strength of enterprises.
7.9.5 Enterprise sales channels and networks.
7.9.6. Analysis of the advantages and disadvantages of business operation.
7.9.7. The latest development trends of the enterprise.
7.10 Guangzhou Jiarou Cosmetics***
7.10.1. Brief analysis of enterprise development.
7.10.2. Analysis of business conditions.
7.10.3. Analysis of enterprise product structure.
7.10.4. Analysis of R&D strength of enterprises.
7.10.5 Enterprise sales channels and networks.
7.10.6. Analysis of the advantages and disadvantages of business operation.