If you want to get more overseas marketing dry goods, send me a private message, reply to "dry goods", and send you a free overseas marketing dry goods
tiktokIt has become the most popular online shopping platform among young Thais.
Recently, Thailand's ** Policy and Strategy Office (TPSO) conducted a research survey on the consumption behavior and platform usage of 4,699 online consumers. The survey results show that social e-commerce through entertainment-oriented shopping is favored by the vast majority of young Thai consumersTikTok is the most popular
TikTok is particularly appealing to young Thai consumersUnder 20 years of ageAge and20-29 years oldof Thai consumers list TikTok as their favorite shopping platform.
A key reason why TikTok is so popular among young Thais is its unique social commerce model. Here, young people can not only easily browse through a variety of products, but also share their shopping experiences with like-minded people, thus gaining a sense of identity and emotional satisfaction.
Behind the popularity, there is a huge blue ocean of dividends.
TikTok is so popular with young Thais, which is undoubtedly good news for overseas enterprises. And young people aside, even if you look at the entire Thai market, TikTok has a lot of potential. This is fully confirmed in the report "Global Market Treasure Book - Thailand", which shows that in 2022, TikTok ranked first and second in the number of popular social apps in 2022, beating many established platforms such as Facebook, Line, Instagram, and Twitter.
Due to digitalization, Thai people are becoming more and more keen to use social media software for shopping. 41%-48% of Thai internet users see social commerce as the preferred channel for shopping inspiration and product search. The most commonly used social media platforms are Facebook, Line, TikTok, Instagram, and Twitter. Among them, the monthly usage rate of TikTok is 796%。
Gaming, beauty, 3C and other industries are worth paying attention to
Gaming Industry:
Mobile phones are the most popular gaming device for Thai gamers, and 95% of Internet users in Thai cities are keen on mobile games. At the same time, it tends to be "krypton", and in the comparison of the degree of krypton in various countries, the proportion of consumers of Thai "krypton" players is 80%, far ahead of the United Kingdom, the United States and Japan, and second only to China's 82%. Especially for casual or competitive games, there is a strong preference.
Beauty Industry:
Thailand has the largest skin care and beauty industry market in Southeast Asia, and 51% of Thai women say they prefer natural beauty, paying special attention to natural ingredients, healthy raw materials and additive-free chemical ingredients. In addition, Korean beauty products are popular in Thailand, with 87% of Thai women appearing in their daily skincare routines, accounting for 1 4 percent.
3C Industries:
Thailand is one of the largest consumer electronics markets in Southeast Asia in terms of revenue in 2023, ahead of Malaysia and Singapore. In terms of digital device ownership, smartphones accounted for 98%, TVs accounted for 82%, and laptops accounted for 64%.
Thai consumers enjoy the convenience of technology, with 56% of Thai consumers willing to pay less for cheaper private label products. In addition, Thai netizens' interest in wearables and smart living is on the rise.
Wrapping up
To sum up, the popularity of TikTok in the Thai market and the huge dividend blue ocean behind it provide unlimited business opportunities for domestic enterprises going overseas. Especially in the gaming, beauty and 3C industries, the Thai market shows great potential and opportunities. Therefore, domestic enterprises that are willing to go to Thailand must seize the opportunity!
If you want to know more about B2B marketing methods, pay attention to *** Rabbit Gram going to sea