Overview.
The "2024 E-commerce Development Trend***" released by the China E-commerce Development and Innovation Association was officially released on March 3, 2024. The main content summarizes the development of China's e-commerce in 2023 and makes a comprehensive trend of China's e-commerce in 2024.
China's economy showed a positive recovery in the first three quarters of 2023. Compared with the economic growth target set by ** (5%), the year-on-year GDP growth rate exceeded expectations. It is worth noting that the contribution rate of final consumption expenditure to economic growth increased significantly year-on-year, becoming the largest driver of economic growth and providing strong support for sustainable development.
In 2023, when the haze of the epidemic gradually dissipates, the consumer market has ushered in a long-lost fireworks atmosphere, and "recovery and recovery" has become the most frequently mentioned keyword in 2023. However, the uncertainty in people's minds has not been completely eliminated, and the consumer confidence index is running at a low level, and moving forward against the wind is the status quo in many consumer fields.
In 2023, China's e-commerce industry will continue to maintain a rapid growth trend. Major e-commerce platforms have achieved significant growth in terms of the number of users and transaction volume. Major e-commerce giants such as Alibaba Group, JD.com, Pinduoduo, etc., continue to maintain their leading positions, and their market share and influence have further expanded. With the popularization of 5G technology and the deepening of consumers' shopping habits, the development prospects of the e-commerce industry are broader.
**In the elaboration of the development of China's major e-commerce in 2023, we can see that the e-commerce industry continues to maintain a rapid growth trend. Major e-commerce platforms have achieved significant growth in the number of users and transaction value, especially in categories such as food and beverage, home and life, digital products, clothing, shoes and hats.
The development of sharing e-commerce.
In the field of sharing e-commerce, 2023 is also a year of vigorous development. Emerging models such as live streaming and social e-commerce are rapidly emerging in the market. Consumers are increasingly inclined to use social networks to access shopping information and build trust, which is driving the growth of sharing e-commerce. Major e-commerce platforms have increased investment in sharing e-commerce and explored more innovative marketing methods and service models.
The sudden rise of all kinds of sharing products such as Wanwu Tao**.
** pointed out that the future trend of e-commerce development will further use the sharing model to establish effective and high-quality promotion and development through the circle relationship between people and private domain traffic. At the same time, it also gave an example of the emergence of Wanwutao**, which will be officially released in 2024, and has become the new favorite of major investment institutions and low-cost entrepreneurs. Wanwutao adopts the partner model, by allowing more people to become the boss, to provide rich returns for the partners who join. This model attracted the attention of a large number of investors and quickly emerged in the market. This low-cost e-commerce business model provides stable and high-quality entrepreneurial opportunities for all students, mothers, flexible workers and retirees.
E-commerce development trends in 2024**.
Personalized customization: Consumer needs are becoming increasingly diversified, and e-commerce platforms will further deepen personalized customization to meet the needs of different consumer groups.
Omni-channel integration: Online and offline integration will become an important trend in the development of e-commerce, and e-commerce platforms will pay more attention to the operation mode of online and offline integration to improve user experience and service quality.
Application of intelligent technology: Intelligent technologies such as artificial intelligence and big data will be widely used in the e-commerce industry to improve operational efficiency, optimize user experience and precision marketing.
Green and sustainable development: E-commerce platforms will pay more attention to environmental protection and sustainable development, and promote the construction of green chains and the popularization of green consumption concepts.
Epilogue. In 2024, the e-commerce industry will continue to maintain a rapid growth trend, and various innovative models and technologies will continue to emerge, bringing new development opportunities to the industry. As an emerging force, the rise of Wanwutao will inject new vitality into the industry and promote the further prosperity and development of the e-commerce industry.