Pandora has changed it*** now sourcing only silver and gold for all of its jewelry, which in turn will help the jeweler reduce around 58,000 tons of CO2 emissions per year.
This shift avoids a lot of greenhouse gas emissions because mining requires more energy and resources than **. The carbon footprint is one-third that of mining, which is less than 1% of the carbon emissions from mining new gold.
**Can be permanent** without any loss of quality. Mines from centuries ago are as good as new, and improving them can significantly reduce the climate footprint of the jewellery industry," says Alexander Lacik, CEO of Pandora.
Silver and gold are the most commonly used in Pandora's jewelry***In 2020, Pandora set a target of sourcing 100%* silver and gold by 2025, and now, thanks to a strong commitment from the merchants, the company has achieved this milestone earlier than expected (by the end of 2023).
All traders are required to convert their operations to using only materials that are certified under the RJC's Chain of Custody, one of the most stringent standards in the industry. For many, this introduces new processes and equipment to ensure the complete separation of mined and metallic throughout the chain, including sorting, melting, and manufacturing. More than 100 Pandora employees participated in the transition.
Given the depletion of existing metal stocks, Pandora expects all new jewelry to be made in 100%* silver and gold from the second half of 2024. In 2023, 97% of silver and gold in Pandora jewelry are**.
Currently, less than 20% of the world's products come from resources, often from discarded electronics, old jewelry, silverware, manufacturing waste, and other industrial waste. Once collected, the silver goes through a refining process to remove impurities and then recast the metal for reuse.