With the hot start of the new season of the 2024 Chinese Super League, 16 teams will compete fiercely on the green field. However, while the promotion of the competitive level and the return of the league's brand value to normal levels, the commercial expansion of the club seems to be inadequate, especially the lack of advertising on the chest of the team's jerseys, highlighting the chaotic status quo of the Chinese Super League market.
In the first round of matches, the relaxation of foreign aid policies brought more exciting competition and rhythm, and measures such as precise stoppage time effectively increased the net time of the game and reduced procrastination. The impartiality of the referees has also earned the respect of players and fans, which is a sign of the obvious improvement of the Super League compared to last season. Broadcast and title sales have also improved, indicating that the brand value of the league is gradually recovering.
Although the league as a whole is improving, the club's own commercial development is not optimistic. The policy of allowing clubs to add titles to their original names for the new season should have brought new business opportunities for the clubs, but the reality is that most teams are struggling with the traditional commercial element of shirt chest advertising. The lack of chest advertising in 10 teams, including Shandong Taishan, Chengdu Rongcheng, Zhejiang and other teams with good strength, not only affected the team's image, but also reflected the lack of commercial sponsorship.
What is particularly striking is the fact that popular teams such as Shandong Taishan and Chengdu Rongcheng have a surprising contrast between the hot market and the vacancy advertised on their chests. It is reported that the chest advertisement in Chengdu Rongcheng is priced at 30 million yuan in the investment brochure, while the chest advertisement in Meizhou Hakka is only priced at 8 million, but no one cares about it. This phenomenon not only reveals the instability of the Super League market, but also exposes the shortcomings of the club's commercial operations.
The overall development of the Chinese Super League is inseparable from the joint efforts of all clubs, and the lack of commercial sponsorship will undoubtedly become a bottleneck restricting the development of the team. It takes time to increase the commercial value of the league, and it also requires the continuous efforts and innovation of the club in its commercial operations. Only when the overall business environment of the league is improved, can the commercial value of each team increase simultaneously and attract more sponsor support.
Looking ahead, the commercial sponsorship situation of the Chinese Super League is expected to improve. With the improvement of the league's competitive level and the further recovery of brand value, the number of successful cases of the club's commercial operation will gradually increase, bringing more business opportunities and stable income to the team**. It is expected that next season, every Chinese Super League team can make a breakthrough in the business environment and jointly promote the long-term development of the Chinese Super League. A new season of sports