There are many friends who hope to be able to establish a business model of consumption rebates, today we will talk about a platform that has only been in operation for 2-3 years, it has nearly 10 million users, and its number of paid members is equivalent to one-third of the total number of fans.
Since there is so much traffic in this **, many people must be very interested in how it works, and now we will get to the point and conduct a detailed analysis of the business model and operation ideas of Youjiujiu**:
First, the business model.
According to the "Implementation Plan for Promoting Green Consumption" promulgated in 22 years, green points are advocated, and the operation mode of the platform also operates in accordance with this policy.
This model is a green points consumption value-added model, its business principle is very simple, customers in the purchase of goods, will get a kind of green points, 20% of the points are product points, can be used to exchange for goods, the remaining 80%, can be used to convert their points into wealth gift cards, so that customers can get value-added when purchasing.
First of all, there are two types of products in **, the first one has 1000, 10000, 20000, 30000 and other different ** commodity packages, and you can get 04 to 06 green points. The second type of products with other large assets such as cars and houses can get 1:1 green points; For 80% Wealth Credits, 20% Product Credits, 1% Green Points can be charged on each trading day.
For example, if user A buys 10,000 product packages, he can get 30,000 green points, which can be withdrawn at a percentage of 1% per trading day, and there are 22 trading days in each month, and he can get 2,200 points, of which 80% are wealth points, and he can get 1,760 wealth points, 5You can earn back 10,000 wealth points in 6 months, as well as 2,464 product points, which cost a total of 13You can get back 30,000 green points in 6 months.
If you want to get green points faster, you can get acceleration in **, share it with consumers, and you can speed it up by 8%, depending on the user level, the first level is 8%, the second level is 10%, the * is 12%, the fourth level is 14%, and the fifth level is 16%.
Second, the business philosophy.
Because there are so many of them, only a partial analysis is carried out here:
1. Tax administration.
This platform also adopts a three-layer structure, by storing the user's traffic in the app, the ** chain provides services for various scenarios in the app, and different individuals operate different sectors, fundamentally isolating risks.
With the continuous development of the platform, the method of flexible employment has been adopted in the later stage to withhold and pay the taxes required by the user's commission, and flexible employment is currently a widely used tax solution for social e-commerce, which can be signed by the third-party flexible employment platform and the user to ensure that the user only needs to pay 1 point of personal business tax.
2. Payment management.
In fact, the payment model of each platform is to change according to its own business situation, generally speaking, the less traffic of the platform, the less the amount of money in and out, and only need to use the basic payment mode in the initial stage, such as a treasure, a letter, etc. However, when the platform's turnover is increasing, it often chooses a third-party payment company to collect fees.
Most of the platforms will face the problem of payment risk after developing to a certain scale, so using this method can well solve the problem of collection, although it is more cumbersome to do, but relative to the platform's collection, it can maintain the stable operation of the platform to the greatest extent!