On February 28, the 2024 Electric Oral Irrigator Industry Development Conference and the "C" Mark Release Ceremony were held in Beijing. At the conference, the China Household Electrical Appliances Association Meijian (Personal Care) Electrical Appliances Special Committee issued the "C" mark of the group standard of the China Household Electrical Appliances Association, and usmile obtained the certification with its professional product technical strength, marking a further step on the road of usmile to become the preferred professional oral care brand for global users.
Strengthen the construction of standardization and promote the high-quality development of the industry
In recent years, the awareness of oral care among Chinese consumers has been significantly improved, and the attention to oral health has gradually changed from "passive" to "active prevention", which has driven the rapid growth of the oral care market represented by electric oral irrigators.
In order to promote the orderly development of China's oral irrigator industry, the China Household Appliances Association took the lead in formulating the group standard of "Electric Oral Irrigator" in 2020. In order to further promote the implementation of the standard, help enterprises solve the problem of standard adoption, standardize and improve the ability of testing institutions, and help channel providers and consumers identify and purchase, the "C" mark on behalf of products and services that meet the group standards of China Household Electrical Appliances Association was officially released at this conference, and usmile became the first batch of enterprises to obtain this certification.
It is worth noting that the high-quality development of the industry is not only needed"c"The standardization and guidance of the logo require major brands to continue to expand the market with high-quality products. Hu Ruiqing, product director of usmile smile plus oral irrigator, believes that oral irrigator is still relatively unfamiliar to the vast majority of users, and enterprises should start from the ease of use of the product to give consumers a simpler and more convenient experience.
For a long time, usmile has insisted on setting industry benchmarks with products and helping to establish industry standards with actions. Hu Ruiqing also said at the conference that he looked forward to strengthening the standardization of the industry with the majority of friends and businessmen under the leadership of the association in the future, and jointly promoting the healthy and orderly development of the oral irrigator industry.
Taking medicine as the origin to make products, smile plus advocates "prevention is greater than **".
At this conference, academic experts, mainstream enterprises, channel institutions and other industry parties jointly carried out in-depth exchanges on issues such as correct understanding of oral health and the popularization of electric oral irrigators.
Hu Ruiqing believes that the oral irrigator is an indispensable part of oral prevention, but the passive concept of "greater than prevention" is rooted in almost the entire oral care field. To this end, usmile puts forward the value proposition of "prevention is greater than **", on the one hand, it encourages people to put "prevention" in front and improve the acceptance of oral cleaning tools such as dental irrigators; On the other hand, it will also actively integrate this proposition into the iteration of oral irrigator technology, and use technology to achieve active prevention, so as to promote the continuous growth of the oral irrigator market.
In the follow-up product upgrades, usmile will not only focus on improving basic performance, but also follow the research and development direction of 'active service', so that oral irrigators and other products can actively identify, feedback and directly intervene in various oral problems, block and prevent 90% of oral diseases in a timely manner, and prevent problems from entering the hospital. Hu Ruiqing said that usmile will firmly stand with doctors and medicine, make products based on medicine, and make effective prevention before oral problems.
The launch of the "C" mark of the electric oral irrigator will lay an important foundation for the healthy competition and long-term development of the industry; The practice of the value proposition of "prevention is greater than the best" is expected to open up a broader market incremental space. In the future, usmile will continue to fulfill the mission and responsibility of the leading brand, empower oral health with the power of science and technology, and promote the sustainable development of the industry.