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Editor: Brother Xu will talk about it.
A feast of Spring Festival movies.
The Spring Festival movie war is coming as scheduled, a feast of competition. This time, the biggest surprise is "Hot and Hot" starring Jia Ling, which has become the deservedly biggest dark horse, leaving other films far behind. The emergence of this rookie is really eye-catching. This Spring Festival movie war is like a fierce competition, and "Hot and Hot" won the championship with a counterattack in this competition. People can't help but wonder, what is the secret of this film that makes it so eye-catching in the hearts of the audience?
Jia Ling's power: attitude wins the audience's recognition.
Perhaps the most moving thing is Jia Ling's attitude. In this movie, she is not only a leading actor, but also integrates her own experience into the movie, bravely faces her own shortcomings, and uses "losing 100 pounds" as a gimmick, but she truly shows her tenacious attitude towards life in the film. This authentic, candid expression touched the audience, allowing them to see not only an actor, but also a woman who put in the effort to chase her dreams. In addition to the performance of the actors, the success of the movie also requires excellent content. The accurate portrayal of the content of "Hot and Hot" makes the film stand out. The laughter in the first part of the film is dense, and the description of the heroine's gnawing is "spicy", and then it gradually gets better, resonating with the audience through the heroine's growth story. Jia Ling showed a deep understanding of female characters in the film, successfully breaking the audience's stereotype of comedy films as simple and funny, making the film more comfortable in switching between laughter and tears.
The new trend of Chinese films: the audience's new expectations for films.
The success of the movie "Hot and Hot" also reflects the audience's new expectations for the movie. In the past, the name of a great director was almost the key to the success or failure of a film, but nowadays, the audience pays more attention to the content and form of expression of the film. This marks that the Chinese film industry is gradually bidding farewell to the era of single star-chasing in the past, and has entered a new stage that pays more attention to diversification and innovation. A successful film needs the power of emotional resonance, and "Hot and Hot" succeeds at this point. Through the in-depth portrayal of female characters, the film presents a story of an ordinary person who realizes his dreams through hard work and perseverance, and this emotional resonance not only makes the audience empathize, but also inspires their yearning for a better life. Under the guidance of this emotion, "Hot and Hot" has established an unforgettable position in the hearts of the audience.
The film industry in the new era: diverse and open.
The success of "Hot and Hot" starring Jia Ling may mean that the Chinese film industry is entering a new era. Audiences' expectations for movies have become more diverse, and the pursuit of fresh themes and unique perspectives is increasing. Film production companies and directors need to be more open-minded, brave enough to experiment with new elements, and adapt to the changing needs of audiences in order to remain invincible in this new era of diverse competition. In this Spring Festival file, Ning Hao and Andy Lau's "Article 20" undoubtedly became the focus, but unlike the previous highlight moments, this time it failed with the withdrawal of the file, which attracted widespread attention from the industry and the audience. This event is not only the defeat of a film, but also a symbol of Chinese films bidding farewell to the era of "big directors", revealing the audience's new demand for films and the new trends of the industry. To analyze the failure of "Article 20", it is undoubtedly necessary to start with the film itself. Although the film brought together many stars in the cast, its quality, lineup, and publicity did not meet expectations. The audience's expectation from the early stage to the disappointment of the actual performance of the film also reflects the problem of relying too much on the star lineup and ignoring the story and expression in the era of big directors.
Divergence from directorial style: Ning Hao's new attempt.
Perhaps the deeper reason is that Ning Hao's directing style deviates from the audience's expectations. Although "Article 20" is a comedy movie, it adopts some techniques similar to literary films in the way it is presented, adding a lot of cold humor elements. The audience is accustomed to Ning Hao's spicy satire, but this new attempt makes the film quite different from previous works in terms of perception, which has become a major reason why the audience is difficult to adapt. Chinese films are undergoing great changes in the audience's expectations, no longer just worshipping the big directors, but paying more attention to the content, expression and personal style of the film. The audience gradually found that even if the film has a strong lineup, if the story is not solid and the expression is not in place, it is difficult to stand out in the fierce market competition. This change marks that the film industry is bidding farewell to the era of "big directors" and ushering in a new era of more emphasis on diversified creation. Behind Ning Hao's loss, what we may see is the rise of a new generation of directors. These directors no longer stick to traditional concepts, dare to try new and unique creative methods, and pay more attention to the artistic expression and in-depth connotation of films. This trend of diversification not only provides directors with more creative space, but also brings a more colorful viewing experience to the audience.
Ning Hao's defeat: a failure in quality, lineup, and publicity.
In this Spring Festival file, although "Article 20" directed by Ning Hao may have performed well in terms of performance, it has suffered a series of setbacks in quality, lineup and publicity. All-star joined, publicity was overwhelming, but it still couldn't shake the status of "Hot and Hot", this scene seemed to announce that the film market was undergoing earth-shaking changes. What made Ning Hao lose his aura of the past, let's dig deep from the perspective of the film market. Perhaps Ning Hao's reliance on the all-star cast is too heavy, and he ignores the quality and content of the movie. At the same time, "Hot and Hot" not only has Jia Ling's guidance, but also has an in-depth portrayal of the content, which makes the audience feel the emotional resonance in the laughter. The Marché du Film is no longer just an arena for stars, but needs more in-depth creations to attract the audience's attention. The success of "Hot and Hot" lies not only in Jia Ling's popularity, but also in her attitude towards the movie and the precise combination of the content of the movie. Jia Ling not only created the role with heart in the film, but also showed strong personal characteristics in the film promotion. The audience's expectations for the movie are no longer only limited to the appearance and fame of the star, but also need to see the sincere dedication of the director and actors to the work.
A new trend in the Marché du Film: a focus on depth and substance.
The transformation of the film market highlights the upgrading of the audience's needs, and their requirements for movies are no longer limited to the superficial brilliance, but pay more attention to the depth and connotation contained in the works. "Article 20" may have achieved some advantages in the lineup, but the audience is no longer gullible and glamorous star gatherings, but is more willing to pursue emotional and ideological resonance. This failure may herald the end of the era of great directors. The film market needs more innovation and depth, and the audience's demand for films has entered a new era. Ning Hao's defeat is the prelude to the film market shaking, in the new era, whoever can better grasp the audience's psychology and provide high-quality film content will be able to stand out in the fierce competition. In the past, the director's name was almost a sine qua non for a film's success, but nowadays, the audience's viewing trends have changed significantly. This is not only a new signal for the film market, but also a reflection of the improvement of the audience's aesthetic taste.
Cinematic content takes center stage: the time has come to surpass the director.
In the new signals of the audience's movie-watching trend, we see a distinctive feature - the audience is no longer just for the director. This is not to belittle the directors, but that the audience pays more attention to the intrinsic quality of the film and has increasing requirements for the content. This also means that the success of a film no longer depends only on the director's fame, but also on a deep and engaging storyline and characterization. The increase in the audience's attention to the content and elements of the film is a reflection of the continuous improvement of aesthetic taste. In the past, the director may have been the only "selling point", but nowadays, audiences are more willing to pay for a deep, diverse storyline. This not only puts forward higher creative requirements for the film industry, but also pushes the film market into a more diverse and creative era. This shift in the audience's viewing trend has pulled the director down from a star-like high position, making him more like a content service provider. The audience pays more attention to the emotions and ideas conveyed in the film, rather than simply pursuing the director's personal style. This makes the film industry pay more attention to the polishing of the story and the depth of the content.
Multi-dimensional aesthetic needs: Challenging the creation of the film industry.
The audience's multi-dimensional attention to the content and elements of the film also means that film creators need to create more comprehensive and diverse creations. Whether it's the storyline, the characters, or the visuals, there needs to be a balance in multiple dimensions. This puts forward a higher creative difficulty for the film industry, and also brings a richer viewing experience to the audience. For "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau, it is obviously a big mystery in the Spring Festival comedy. Comedy is the audience's darling, but why did this film fail to stand out during the Spring Festival? Perhaps the reason is not only the audience's demand for comedy, but also the film's own negligence in content expression. Ning Hao has always been good at spicy satire, but this new work failed to touch the real pain points in the comments on the entertainment industry, making people see some embarrassment and helplessness under the "red carpet". In contrast, "Hot and Hot" starring Jia Ling not only won the audience's recognition in terms of attitude, but also succeeded in the quality of the movie. The plot of the film may be simple, but the content in it corresponds precisely to the title of the film. From the short clip of "Lose 100 Pounds" to the theme of "Boxing", Jia Ling interprets her sincere love for movies with practical actions. This authentic and firm attitude, which makes the audience more engaged, is also the key to her success.
Success is reasonable, but there is no end to the controversy.
At the end of the Spring Festival, Jia Ling's success seems reasonable, but there are still many controversies. Does her victory mark a complete farewell to the era of "great directors" for Chinese films? Will the audience's new expectations for cinema bring new opportunities to the film industry? All this remains to be seen by time. Perhaps, we are in a new era of the film industry, and Jia Ling's success is just the tip of the iceberg, and the future development will be even more confusing.
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