Recently, the national entrepreneur Zong Qinghou passed away, which reminded the Chinese people of this great entrepreneur.
As an excellent representative of Zhejiang businessmen, Ma Yun, Lei Jun and other bigwigs also expressed their respect for the elders.
It is estimated that Nongfu Spring did not expect that the traffic suddenly pressed on its own head, and in today's short ** era, more traffic is not necessarily a good thing, and it just so happened that Nongfu Spring encountered a storm of "praising 'Wahaha' and stepping on 'Nongfu Spring'".
With the fermentation of the matter, Nongfu Spring felt the power of negative traffic, and some netizens chose not to buy Nongfu Spring anymore.
So on March 3, Nongfu Spring's official WeChat *** published the article "Zhong Sui: Two or Three Things with the Elder Zong", and began to do crisis public relations.
Perhaps accustomed to making money as a porter of nature, Zhong Sui, who has become the richest man in China many times, made a lot of mistakes in this public relations response involving the corporate crisis, and once again sent Nongfu Spring to the hot search, which can be called a negative case of public relations.
Let's take a look at the 10 PR mistakes Zhong made with him.
1. You should not choose the ** mode, it is best to appear in person and apologize sincerely
2. **The article does not release any messages, which makes the pattern of Nongfu Spring slightly smaller;
3. At the beginning, take the first seven things, which is disrespectful behavior in China;
4. The second paragraph of the article emphasizes that Zong Qinghou hates online violence, and says that this kind of attack on Nongfu Spring is not what Zong Lao wants to see, trying to morally kidnap netizens;
5. Publicly shout grievances to yourself, saying that you and Nongfu Spring are slandered, in fact, the current public attack on Nongfu Spring really can't be alleviated by shouting grievances yourself, especially many short** users, it's useless for you to reason with them;
6. Give yourself the height of the tree, implying that the success of Wahaha Babao Porridge is due to Zhong Sui;
7. When reviewing the dispute between natural water and mineral water, it is emphasized that the handshake is made under the witness of the leader, and the mineral elements in the water are important to the human body, and the marketing is never forgotten
8. Finally, I emphasized again that netizens were led to rhythm, is this doubting the IQ of netizens?
9. Let a vice president respond in the circle of friends, and the words are basically the same as Zhong Zhang's article, except for Zhong Zhang's response, other people in Nongfu Spring are not qualified to comment at all;
10. Choose to respond on Sunday night, because Hong Kong stocks will open on Monday, which is suspected of prompting to prevent the stock price from collapsing.
As a company that is too easy to make money, Nongfu Spring's public relations level needs to be improved, especially the level of Zhong's small composition, which is indeed quite poor, and he should drink more mineral-rich Nongfu Spring.