It's only been more than 2 months since the beginning of 2024, and Apple has burst out several big melons. First of all, it was required by the European Union to open the side permissions and break the monopoly of the App Store on the APP**. Later, Vision Pro broke out a wave of returns, and people went from crowding the store to rushing to buy the experience to centralizing returns. Immediately afterwards, it was revealed that Apple's car-making plan was canceled, and the car company bigwigs came out one after another to express their opinions.
A series of negative news has made Apple's stock price **, and shareholders can't sit still, wanting Apple to disclose more data. So much has happened in just two months, and it's really sweaty. But the EU does not seem to intend to let Apple go, and just a few days ago, it got into trouble with Apple again and issued a sky-high fine of $2 billion.
The cause of the incident also originated from Apple's App Store.
Anyone who knows a little about Apple knows that Apple will charge a 30% handling fee when the user exceeds 10W in the App Store**, or when they consume through this channel. In fact, this commission is very common in the industry, and some channels are even higher than Apple's. But the iOS system itself is relatively closed, unlike Android, which can be freely**other software** to trade in his total APP.
In order to circumvent the "Apple tax", some companies will prompt users to go to other channels** in the app to circumvent Apple's supervision. In the days when prison breaks were commonplace, this practice was common. In order to prevent this, Apple has introduced an anti-bootstrap clause; Once it is found that there is guided content in the app, it will be dropped by the App Store.
The EU seized on this and considered it a hegemonic clause and constituted a monopolistic act. In addition, Apple's mobile phone itself has a large user base, and the situation caused by it is very bad and serious. After the operation, the EU finally issued a sky-high fine of $2 billion and asked Apple to cancel the anti-boot clause in the future.
Of course, Apple did not swallow its anger, and immediately posted a small essay on its official website, openly and secretly accusing the EU of having no evidence to prove that it had a monopoly. The friction between the two sides is still growing, and the final result will take some time.