According to Guangming.com, recently, the Ministry of Commerce designated 2024 as the "Year of Consumption Promotion". With the end of the Spring Festival holiday, various industries have started work one after another, and the consumption of the fresh food industry has also ushered in a new opportunity of "dragon and tiger leap".
2023 is a year of opportunities and challenges for the fresh food first-chain industry, and with the support of a series of national policies to stabilize the economy and promote consumption, the industry has grown steadily. According to the estimation of the "China Federation of Food Ingredients ** Chain Branch", the market size of primary ingredients will reach 7 in 202304 trillion, the food content chain industry is steadily progressing, and the scale of the industry has reached a new level.
The "track" is shuffled, and the chain becomes the key to the finals
In recent years, the fresh food industry has been extremely competitive. From offline supermarkets and store retail to online e-commerce, front-end warehouses and communities, the major fresh food giants have gone through several rounds of tragic killing, and the market has finally fallen silent. However, behind the seemingly calm, a new round of reshuffle is accelerating. Looking at the many pain points faced by China's fresh food industry chain, such as scattered upstream production areas and difficult quality control; The intermediate cold chain transportation link is long, there are many circulation links, high loss, and high markup rate; Problems such as mismatch between supply and demand in the downstream market and weak quality delivery will face more intense dilemmas and challenges for players in the fresh track.
As a dark horse brand that has sprung up in the fresh food industry in recent years, Jiuyi Shuxia has continuously laid out the B-end ** chain in response to the pain points of the industry, relying on its own cold chain equipment, preservation technology and industrial first-class chain advantages. From solving the "first kilometer" of fresh quality control, to the problem of fresh delivery at the city end, we have found another way, fought all the way out of the encirclement, and opened up a new situation from the changes.
"Hurricane" started to accelerate the preparation of business class
2024 will be a year of great progress for Jiuyi Tree.
In January, Changzhou City Business Class was grandly opened, kicking off the company's 2024 business class "Opening Plan". In March, Jiuyi Shuxia will successively build business class in Hangzhou, Ningbo, Jinhua and other cities.
In 2024, more than 20 business classes will be established in East China, focusing on 23 cities in southern Jiangsu and northern Zhejiang, and working with more like-minded partners to jointly build an "industrial ecosystem" in Jiangsu, Zhejiang and Shanghai, so as to achieve high-quality delivery in the downstream cities of the high-quality fresh food ** chain.
As a comprehensive business class integrating product display, business reception, business office, logistics fulfillment services, customer tasting experience and other functions, the completion of business class can not only better serve local customers and consumer groups, but also more efficiently link the city cabin under the 91 tree, open up the city chain system, and deepen the quality delivery capacity to every county in Jiangsu, Zhejiang and Shanghai.
"Chilled" upgrade, the cold chain wins the world
A strong fresh food chain operation system is the core competitiveness of the fresh food industry in the future, and the cold chain logistics of warehousing and preservation is a key link in the first chain system.
In order to ensure that the ingredients are fresh throughout the whole process, Jiuyi Shuxia has independently developed cold chain temperature control equipment and built a fresh cold chain delivery system to create a one-stop cold chain transportation solution to achieve professional freshness in each link.
This one-stop whole-process cold chain model that can reach the first kilometer at the front end and the community and stores at the back end can completely open up the whole chain of fresh delivery from the field to the table from post-harvest pre-cooling, constant temperature sorting, trunk transportation to urban end distribution. It provides consumers with a truly fresh, delicious, healthy and safe "under the tree" taste!
In addition, the R&D team under Jiuyi Tree has also worked closely with well-known universities such as Zhejiang Normal University and Shanghai Ocean University to realize the iterative upgrading of cold chain "chilled" technology research and development.
"Focus" on quality to recover the original taste of ingredients
The health and food safety of ingredients can be said to be the "lifeline" of fresh food enterprises.
Jiuyi Shuxia focuses on the subdivision of high-quality fresh food, always pays attention to the health and food safety of Chinese consumers, adheres to quality first, and adheres to the original taste of ingredients. Since its establishment, Jiuyi has traveled all over the provinces, penetrated into various cities, and reached the place where the ingredients are fresh, and selected hundreds of high-quality ingredients. In order to ensure the quality of each ingredient, the team of Jiuyi Shuxia goes deep into the origin of the source, strictly controls the quality of the products, and manages every fruit, every fish and every fresh product from the source through the establishment of ecological plantations of origin, coastal storage and distribution bases and inland fresh meat distribution bases. At the same time, through the whole process solution of fresh food distribution, the whole chain is controlled to ensure the safety of the "tip of the tongue" from the source procurement, cold chain logistics, store distribution to customer delivery.
Write at the end
The next ten years will be a decade of rapid development of China's agriculture, standing at the cusp of the times, who grasps the lifeblood of the fresh industry - the complete industrial chain of fresh ingredients, who may become a giant in the industry. In this huge track of hundreds of schools of thought, new business models are constantly being tested, and the reshuffle of the industry is also intensifying.
From the establishment of the fresh base of origin, to the research and development of logistics cold chain equipment and technology, to the preparation of warehouses in various cities, every step is exploring and moving forward in the burden. There is no shortcut to the fresh food industry, only by working steadily and sticking to the essence of the industry can we win this protracted battle!