For the spring 2024 campaign for He**en by Marc Jacobs, the diffusion line of fashion brand Marc Jacobs, the brand has brought in four female singers to shoot the commercial, starring Solange, Ice Spice, Grimes and Hayley Williams, the lead singer of Paramore.
However, Ice Spice took seven or eight pictures, and then Solange only had one, which may show Solange's independent and self-reliant personality, while Ice Spice showed her multifaceted charm. Despite the small number of Solange's **, her ** is full of strength and independence, as if it is the perfect embodiment of her personal style. With her usual confidence and unique charisma, she has succeeded in conveying the ethos of the He**en by Marc Jacobs brand, which is independence, freedom and eclecticism.
In contrast, Ice Spice's ** shows her multifaceted and fickle charm. Seven or eight different **, each of which shows her different style and temperament, as if to show people her diversity and richness as a **person and a fashion icon. Whether it's sweet, **, or cool and handsome, Ice Spice can be easily controlled, allowing people to see her infinite possibilities.
It could also be because of "ice spice > beyonce".
All in all, these four talented female artists perfectly interpret the brand's fashion concept for the new season in front of the camera, and their unique charm and personal style are perfectly combined with the designs of He**en by Marc Jacobs to create a visual feast.