The Outline of the Strategic Plan for the Development of Traditional Chinese Medicine (2016-2030) advocates the integration of the concept of "preventive treatment" into healthy work and life, which lays a solid strategic foundation for the development of the medicinal diet industry. At the same time, with the improvement of people's living standards and the enhancement of health awareness, the public's dietary demand has gradually changed from "eating enough" to "eating healthy". The concept of "curing diseases before they occur" and alleviating pain through medicinal diets has begun to take root in the hearts of the people, and medicinal diets have been loved by all age groups and have gradually become a new trend of healthy eating.
Chinese-style "sub-health", have you been recruited?
Chinese medicine in China has a long history of dietary therapy, but contemporary Chinese basically pay little attention to "dietary therapy". Chinese medical scientists pointed out that at present, the proportion of people in China who are in a state of "sub-health" is 70%, while the number of people in China who meet the World Health Organization's definition of health accounts for only 15% of the population, while the remaining 15% of the population is in a state of disease.
For 70% of the group in a "sub-health" state, in layman's terms, it means that these 70% of people generally have no organs, tissues, functional diseases and defects, but they feel unwell, fatigue and fatigue, slow response, reduced vitality, decreased adaptability, etc., often in a state of anxiety, irritability, boredom, helplessness, and consciously live a very tired life.
Food to cure it - "porridge and rice are the first thing in the world to replenish people".
Diet is the foundation of life, and Chinese medicine has long recognized that food can not only provide the human body with various nutrients needed for growth, development and healthy survival, but also cure diseases and diseases. "The Yellow Emperor's Neijing" attaches great importance to dietary conditioning, believing that diet is the main source of human nutrition, and is a necessary condition for maintaining human life activities. Insufficient diet or improper conditioning can induce a disease.
Diet therapy is a traditional habit of Chinese, through which the purpose of conditioning the body and strengthening the body can be achieved. And the culture of food therapy has a long history. Diet therapy is a long-term health care behavior and a healthy way to maintain the body.
Therapeutic Medicinal Diet - One side of the diet, delicious on the tip of the tongue
Medicine and food are of the same origin", in the Shennong era, medicine and food were indistinguishable, and the earliest medical method was diet. During the Song and Yuan dynasties, the diet therapy and medicinal dietetics were in full development, and the official revision of the Song Dynasty "Taiping Shenghui Fang" set up a special "food treatment door", recording 160 kinds of medicinal diet prescriptions, which can **28 kinds of diseases, and the medicinal diet appeared in the form of porridge, soup, cake, tea and other dosages. During the Ming and Qing dynasties, TCM dietetics and medicinal dietetics entered a more perfect stage.
Up to now, health medicinal food restaurants have gradually entered the public eye. At the end of May 2023, Hu Qing Yutang Medicinal Restaurant was listed in the Michelin Guide for its health cuisine. Huqing Yutang Medicinal Diet was founded in the 80s of the last century, and in the past 40 years, the site of Sanyi has been praised as the "birthplace of medicinal food in Zhejiang Province" by the industry, preserving the characteristics of Chinese cuisine and dissolving the essence of traditional Chinese medicine formulas, and has become an important station for provinces and cities to receive diners from all over the world, especially East Asia and Southeast Asia.
New Chinese Health Teahouse - The taste of the world is refreshing
"New Chinese Health Tea" is a new type of drink that integrates traditional Chinese tea culture and modern health concepts, and incorporates herbal Chinese herbs into tea. According to the "Generation Z Nutrition Consumption Trend Report" released by Xinhuanet in 2022, young people aged 18-35 have a high enthusiasm for health preservation, even surpassing middle-aged and elderly people, becoming the main force in the health care market, accounting for 83 percent of the health care consumer population7%。With the increasing pressure of study and work, the proportion of "sub-health" among young people continues to rise, and "crispy college students" and "crispy workers" have become young people's ridicule of themselves. "Life is not only about the wolfberries in front of you, but also about Chinese medicine and foot baths in the distance." Ancient health care has become a new way of health care for young people. Contemporary young people have changed the "wine game" into "tea bureau" and "health Baduanjin", and the "new Chinese health drink" born under this ancient health preservation trend has ushered in a consumption boom in the young market.
Chinese pastriesSeasonal and beautiful, eat with the season
Chinese pastries originated from the ancient medicinal food culture, which not only satisfies the eating habits of contemporary people, but also adds beneficial effects while retaining the taste of the food itself. For example, starting from the effect of "fairy grass" to benefit the lungs, strengthen the spleen, nourish the liver and invigorate qi, after precise proportioning, we have developed a series of Chinese pastries such as Yuzhi Lung-benefiting Horseshoe Cake, Colorful Ganoderma Lucidum Cake, Qingzhi Annoyance Mung Bean Cake, and Ganoderma Lucidum Lotus Cake.
Chinese pastries are indispensable in the daily life of people in China, it leaves people not only delicious on the tip of the tongue, but also has a unique cultural connotation and a long reputation in the world.